Onalytica B2B

NOVEMBER 1, 2016

Take Apple’s Siri for example, the consumer is able to pose a question in the same way they’d ask a real life, empathetic and emotionally intelligent person sat next to them. INCREASE ‘LINK BACKS’ Working with an influencer should be a mutually beneficial collaboration, where you’ll both benefit from exposure.

Marketing AI 229

Marketing AI SEO Paid Search Agency Social Media 229

Onalytica B2B

MAY 3, 2018

A common topic on people’s minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. Specific questions around this that we get a lot from our clients are: ‘ how many influencers should we be working with?’

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

MARCH 15, 2018

It took years of study and practice, working in the industry. But if I want to know what does and does not work, I have to be willing to try new things and monitor the results. Because I pay close attention to what’s being written and taught in my space, a complete answer to this question would be too long!

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Onalytica B2B

AUGUST 30, 2017

You start to question if you should do the same, given the rise in popularity. A thorough sequential audit such as the below should answer a series of questions: ” Running a successful influencer marketing campaign for a brand requires serious logistical skills and a fair amount of charm. Increase Sales.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

SEPTEMBER 21, 2017

Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. In the B2B space, content marketers always ask me “how do we make our content fun” or “how do we make our content less boring,” and to me, these are the wrong questions.

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Onalytica B2B

APRIL 19, 2018

The main benefit to brands is that they can gain access to an influencer’s audience and/or knowledge, skill and creativity; the influencer is given a platform to gain further exposure to their personal brand, expertise and any upcoming projects they’re working on. For example: customer reviews left on product pages.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

SEPTEMBER 18, 2017

But in my heart, I KNOW that what works is hitting creative home runs ( as well as answering every question your prospects might have). IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? The data side of things is critically important. Also positioning and branding.

Demand Generation Agencies 198

Demand Generation Agencies Advertising Agencies Paid Search Agency Copywriting 198

Onalytica B2B

APRIL 3, 2018

Let’s break it down for you: 1) Influencer role: Questions to bear in mind when considering whether to pay an influencer based on their role: What is your influencer’s day job? Would you want to work with this influencer because of their creativity, knowledge and expertise, or simply to access their audience?

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

SEPTEMBER 6, 2017

Ask yourself the following questions if you’re unsure: Are you a market leading or challenger brand? If you wish to engage with influencers that are currently working with a competitor brand, your approach will be much different than when none of your competitors are active in the influencer marketing space.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

MAY 16, 2018

As a customer service expert and keynote speaker, Shep works with companies who want to build loyal relationships with their customers and employees. In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives. Location: Greater St.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

JANUARY 12, 2018

She worked with user and vendor clients globally and was quoted frequently in industry-leading publications such as Forbes, AdAge, MediaPost, MarketingWeek, and AdExchanger. After college, I worked in research administration at Dana-Farber Cancer Institute and had big plans of getting my PhD after a few years. I love this question!

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

JULY 19, 2018

Brands work with influencers because they want results and action. So we come to the question of why she even has these accounts following her in the first place. As you can see in the above pie chart, the most affected industry has been the tech industry, with 25% of the affected influencers working in tech.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

FEBRUARY 20, 2017

They’d be ecstatic if you approached them to work with them. Another example: let’s say you want to do work around green issues. Onalytica’s founder Flemming Madsen once asked me this question during a discussion about influence. Your communications programme has only really ‘worked’ when you’ve influenced that behaviour change.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Onalytica B2B

OCTOBER 1, 2018

Or at least understand how search works. Analytics: “This work is complete.”. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? Send me questions, I’ll reply with detailed answers if I can. I also needed to find tools to measure traffic for that first client.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Ranking 171

Onalytica B2B

DECEMBER 7, 2017

Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. These are the influencers that you have chosen to actively engage, build relationships with and work with. How many influencers are they working with? 1) Do you know who your relevant influencers are?

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

NOVEMBER 14, 2017

My post-college work was all about public relations and communications for various associations and businesses. In the course of that work, I also started writing about the topic for various online publications, which lead to the book contract and speaking opportunities. That year was the pivot point.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

NOVEMBER 12, 2018

But to get to the question at hand, is employee advocacy just for B2B? This intrinsically works to help promote the brand and its products & expertise as a solution to the industry problem that their target customers are facing. Consequently, this contributes to a very different culture of content creation between sectors.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

MARCH 1, 2017

So, the question arises; what are C-suite professionals missing? A study by Weber Shandwick found that nearly 70% of senior professionals state that when a CEO posts on social media it makes their working environment and culture more pleasant. The answer to this is obvious; they simply do not get the why or the how.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

MARCH 23, 2016

Consumers love the fact that most bloggers are just like them; applying their makeup on the train to work because they wanted an extra 30 minutes lie in or having to decide between a new luxury lippie or that raved about serum as that months treat. “Beauty blogging is one of the best things I began doing in my life.

Blogger 100

Blogger Branding Brand Identity Lead Ranking 100

Onalytica B2B

MAY 29, 2018

She’s a licensed Professional Engineer in the State of Florida, with 6 years of experience working as a data professional. I worked as a professional engineer before going into data science, but long before that I was already working with analytics to solve complex problems. HOW DID YOU GET TO BECOME AN EXPERT IN DATA SCIENCE?

Work Management 20

Work Management Marketing Management Peer-to-peer Training 20

Onalytica B2B

SEPTEMBER 27, 2017

To ensure you’re in the right mindset, ask yourself the following two questions: . I’m going to go on the fair assumption that you answered NO to both of those questions. Well – the exact same goes for working with influencers. Well – the exact same goes for working with influencers.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

AUGUST 26, 2015

You’ll find classrooms connecting and teachers sharing what worked today. You’ll find questions and lots of answers. You’ll find super-smart curators who collect lists of what works. Educators are focusing on what works. Be ready to adjust to things that work better than expected, and some things that do not.

Lead Ranking 50

Lead Ranking PageRank Branding Brand Identity 50

Onalytica B2B

DECEMBER 2, 2015

Fintech firms and legacy banks are beginning to realize the benefits of working together to deliver innovative solutions and superior customer experiences to an increasingly digital consumer. The question becomes, are insurers agile enough to shift their view of a transforming world and pivot to new business models?”

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Branding 30

Onalytica B2B

JULY 16, 2018

When creating something first ask yourself the question, what does everyone assume we might be wrong about? The questions included facts such as: “According to Buzzsumo, how much has social sharing of online articles decreased by since 2015?” Creativity is very much a subtractive process, removing that assumption.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

AUGUST 30, 2017

Lee is a long time digital marketer that started working in web development and online marketing in the late 1990s. My digital marketing origin story started with selling websites followed by teaching myself basic web development, design and SEO working with clients like Toro, Supervalu and the US Veteran’s Administration.

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0