grow - Practical Marketing Solutions

Trending Sources

Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the  web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions. If I wrote a blog post to answer that question, I would only be contributing to the noise! By Mark Schaefer.

5 questions you should ask yourself every day before bed

grow - Practical Marketing Solutions

That unhealthy working routine forced me to visit a doctor who advised me to bring order into my day. Questions, in other words. So when sleep knocks and you’re ready to hit your pillow face first, ask yourself the following 5 questions to jumpstart tomorrow with efficiency. If these productivity framings worked for a pseudo-vampire, they will work for you.

10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

” This seems like a simple question, but I’m not sure I know any more. Within three years many people will be wearing some sort of AR headset many hours each day for both work and play. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” first posted this list on Facebook and it provoked some interesting comments. ” No.

Rules 78

The Data-Driven Sales Team: Why Social Selling Works

grow - Practical Marketing Solutions

Social Selling Works. There is no question that data-driven social selling can drive sales. The post The Data-Driven Sales Team: Why Social Selling Works appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Social Selling Works. There is no question that data-driven social selling can drive sales. According Sales Needs to Adjust to Compete.

Work 89

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" B2B Marketing Trends for 2016 2 Take Content Marketing to the Next Level There's no question content marketing is the hottest topic in B2B; fully a third of these marketing experts. More Often If your CEO isn't already asking you that question, (s)he is always thinking.

Do you need copyright permission every time you quote someone’s work?

grow - Practical Marketing Solutions

Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. For example, after MarketingProfs ran my post “ Marketers’ 10 Most Common Copyright Questions… Answered ,” I saw a Twitter mention from someone asking me to follow her on the network so she could send me a direct message.

The new standards for strategy and social media success

grow - Practical Marketing Solutions

You’ve worked with a range of international businesses, government organizations and news organizations. But they do need to have the right questions to know what is possible, to know what is ideal for their organization. In my view, the ideal marketing leader would know enough to ask the right questions about: The role of Big Data and analytics. It’s the company culture.

How do I find time to create content? 25 Ideas!

grow - Practical Marketing Solutions

The real question isn’t having the time, it’s whether you have the tenacity and drive to do it … and keep doing it. Some of the most engaging posts are questions, not answers. Plotting out your content plan week by week can help you visualize your commitments and arrange your content to align with your work schedule. Focus. Don’t try to be everywhere and on every platform.

HR and social media: 7 Ways HR needs to act like marketing

grow - Practical Marketing Solutions

Why wouldn’t we provide the same kind of attention to people who want to work for us and lead us into the future? 3. Text-heavy descriptions of what the company does instead of stories (especially videos) of how the company feels to people who work there. Would it make sense to show people targeted ads that can help them with their questions and problems? 6. By Mark Schaefer.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" B2B Marketing Trends for 2016 2 Take Content Marketing to the Next Level There's no question content marketing is the hottest topic in B2B; fully a third of these marketing experts. More Often If your CEO isn't already asking you that question, (s)he is always thinking.

Learn to create effective content by putting it through the RITE test

grow - Practical Marketing Solutions

When I create content that’s particularly provocative, somebody in the comment section will typically write “How did you know this was on my mind?” or, “How did you know we were just talking about this at work?”. You simply have to ask the right questions. By Mark Schaefer. Here’s a proven method to consistently create effective content: Put it to the RITE test. Relevant. Interesting.

Test 83

8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

These are: Hygiene — Answering every day customer questions. know that sounds disappointing and strange, and I don’t think that is the right strategy for everybody (including me!), but that’s the way the dynamics of the web works for now. It’s too early in their process to see if our work translates to sales but their audience in those channels has exploded.

The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

But it doesn’t always work that way. think the answer is also embedded in the new CMI findings: 65 percent of the marketers say “measurement” is their top priority, specifically figuring out “what content works and what doesn’t.” How many people are viewing our work?” But it doesn't always work that way. This is not good.

Five of the All-Time Biggest Blogging Questions Answered

grow - Practical Marketing Solutions

As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! It works and it can expand with your needs over time. Carve out time on your schedule to work on this every week. Ask them what the biggest customer question is. How do I get started with blogging?

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" B2B Marketing Trends for 2016 2 Take Content Marketing to the Next Level There's no question content marketing is the hottest topic in B2B; fully a third of these marketing experts. More Often If your CEO isn't already asking you that question, (s)he is always thinking.

5 Reasons most content marketing is FAR behind where it needs to be

grow - Practical Marketing Solutions

These are people who go to work every day knowing they need to move content like their careers depended on it … because it does. Are you answering customer questions … and then answering them again? So what happens when people get the answer to their question? Are you answering customer questions … and then answering them again? They deliver something new.

Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

The questions to ask here are: How does the customer currently perceive our brand? This audit allows us to work smarter, not harder. When I first started working with this client, they had 30+ comps they were keeping an eye on. Putting Your Content Marketing Plan To Work. This audit allows us to work smarter, not harder. The Content Marketing Plan (Agenda).

Plan 116

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics. You will have to work to uncover other goals and therefore KPIs that are needed to sustain. What works for one company or brand may not work for you.

7 Ways a small business can use social media resources wisely

grow - Practical Marketing Solutions

People seeking information before working for you might very well start on Facebook and Twitter. Video might work best? If you can answer these questions, your social media strategy will become apparent because you’ll know what to say and where to say it! People seeking information before working for you might very well start on Facebook and Twitter.

28 Super Easy Tips on How to Promote Your Content

grow - Practical Marketing Solutions

” It seems we get stuck in that rut of spending all of our creative energy and time on creating our content, and then once we hit publish we forget that we MUST work on sharing that content. Ask questions. For instance, for this post, I could change my lead or pose a question (depending on the platform/if I had room) to say. By Brooke B. And then …? Twitter ads.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

It’s unlikely that a content strategy that worked five years ago will work today. Because content marketing done well works, and every study shows that content-producing budgets are escalating across the board. Blog posts and how-to videos still work of course, but they are probably becoming less effective in a saturated, information-dense world. Taco Salad.

P2P 111

The business case for unbranded content

grow - Practical Marketing Solutions

You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working. How do you help people and answer their questions with all these federal regulations? Six ways to make unbranded content work for you. Why would you create content and not even take credit for it?

Case 109

5 Ways to keep up with the avalanche of online customer feedback

grow - Practical Marketing Solutions

She says that in social media, 60 percent of the customer comments are neutral— questions, mostly. As chronicled by John Dijulius in The Customer Service Revolution , Umpqua Bank in Portland, Oregon works hard to harvest customers‘ opinions, even while they are visiting a branch location. By Jay Baer, {grow} Community Member. 8X increase in customer complaints in UK. Cheryl”.

From newbie to expert, here are the best social media tools for your business

grow - Practical Marketing Solutions

Works best in Chrome or on iOS. If you’re working full time, you might end up subscribing for 2-3 months in order to thoroughly learn your Photoshop skills, but it will be worth it. The questions are mesmerizing and users naturally want to complete the forms, if only to see what happens next. Works best in Chrome or on iOS. ” I have difficulty answering.

Tools 119

A solution to the content marketing measurement puzzle

grow - Practical Marketing Solutions

Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. Advertising works. The key idea is that this is a new marketing channel works in a different way. SEO benefits.

Three strategies to take the heat out of customer conflict

grow - Practical Marketing Solutions

Working with clients may eventually run you into trouble. We are unique individuals and carry different ideas, and when we don’t communicate them effectively, verbal crossfire ensues. I had my fair share of customer conflict, so I want to share the tips I’ve learned from my battles. 1) Work on a common goal and repeat it. into a charged question. Pout alert.

Case study: Small business content marketing success

grow - Practical Marketing Solutions

Here’s how I did it … “Traditional” marketing didn’t work. In 2012 I saw a video of Marcus Sheridan talking about the concept of blogging as a way to simply answer customer questions. Up But this new idea made sense to me – certainly I could answer questions. Opportunities have arisen to work with brands reviewing their pet-related products. Speaking

Case Study: Using influencers to quickly build an audience for your content

grow - Practical Marketing Solutions

The more broke I became the harder I worked. The harder I worked, the more irritable I became. I was digging myself into a deeper and deeper hole financially, mentally, and even physically. “I didn’t like the person I was at home or at work and I knew something had to change. I had a few job offers but none of them worked out. Highlight great work they’ve done.

The strategy behind the content

grow - Practical Marketing Solutions

At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. just had big questions I needed to answer like “how do I become powerful on the Internet?” It’s significant. Everything. Podcasting. Books.

Personal brand or company brand? The new realities of life online

grow - Practical Marketing Solutions

It seems like in the past week I’ve been deluged with questions like this: I cover the news. I’m not supposed to be part of the news story so how do I build a personal brand? work for a non-profit and I am essentially the face of the organization. believe it is an imperative for everybody to work on their online presence and networking, even if you are happily employed.

How do you build a content strategy when a market is already littered with “experts?”

grow - Practical Marketing Solutions

I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is finding an authoritative voice for our brand in a cluttered and competitive category. And I like big questions. The last piece of this big question is about ROI. Define the message. What is the story? Instagram?

Build 89

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

You still have to do the hard work to turn those folks into buying customers. You might answer questions for an entirely new audience each time you visit the site. This is one of the reasons that Instagram is used at work more than any other platform (85% of its users do so!). Pinterest is the only platform in the box of “low work, high reach.” Any questions?

A ton of useful information on social media marketing measurement!

grow - Practical Marketing Solutions

On this edition I spend about 45 minutes hanging out with marketing measurement and analytics expert Rob Petersen and, together with some of our {grow} community, we tackle the hardest questions in the field around social media and ROI. A few key ideas from this presentation: Awareness – engagement – ROI … what to expect. But wait … there’s more!!

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

Watch one of the many Goulet Q&A videos (92 at last count), weekly episodes that run close to an hour long each, in which Brian painstakingly answers questions people submit via email, Facebook and Twitter. Not really a question, but I just wanted to thank you for all the hard work you guys put into the site, videos…” ( SOURCE – Reddit). Engagement as differentiation.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

Its presence on each network is tailored to that platform, so for example on LinkedIn it promotes job vacancies and publishes articles about the work culture within the business, while on Instagram it encourages followers to post photos of its ships using the hashtag #Maersk. Maersk Did these case studies convince you digital marketing works for your B2B business? million. million.

Adapting To The NEW Consumer With Better Analytics

grow - Practical Marketing Solutions

But as marketers, presenting performance reports and post analyses always surface more questions than answers. Imagine having the ability to answer these set of questions: Who are my customers and what do they want? By Brooke B. Sellas, {grow} Contributing Columnist. At least, that’s what Hessie has to say. Can you share with us what some of those new insights are? Now it is.

Mobile devices are detroying human conversation. Get over it.

grow - Practical Marketing Solutions

know it sounds weird but people who DON’T use mobile devices a lot may be lost in the work world of the next few years. There is no question that within a few years, we will be spending most of our day — in business and at home — with a headset wrapped around our cranium. Nearly every day, there are new warnings about exposing kids to too much “screen time.”

Mobile 110

The first step in social media marketing is not social media

grow - Practical Marketing Solutions

wanted to bring this up today because I face questions like this all the time. wanted to bring this up today because I face questions like this all the time. I had an email from a young guy recently. He had just graduated from college and was lucky enough to land a marketing job with a multi-million-dollar B2B manufacturing company in the Midwest. HIM: What do you mean? ME: Maybe two.

The difference between “free speech” and politicizing your brand

grow - Practical Marketing Solutions

Let me use an example to answer this question. have a friend who runs a small company that I’ve worked with for years. have a feeling of hesitation about working with this company any longer because I am simply 100 percent sick and tired of the endless, hate-filled rants. By Mark Schaefer. Probably permanently. Were they right to do that? Is that fair? Until now.