B2B Marketing Traction

AUGUST 28, 2015

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. Ask some questions: “Is this campaign good for people everywhere?” We’ve worked with hundreds of small and large brands to create authentic marketing that gets results.

Planning 100

Planning Transparency Paid Search Agency Marketing Proposals 100

B2B Marketing Traction

DECEMBER 12, 2012

I’ve had many questions on how to use LinkedIn endorsements. Watch this video to learn how endorsements and skills work on your LinkedIn profile! You will also learn how to assess and manage skills to best fit your capabilities and experience as well as a few other helpful LinkedIn features.

Linkedin 100

Linkedin Work Management Video Marketing Profiling 100

B2B Marketing Traction

NOVEMBER 27, 2013

In a previous blog post, Today’s B2B Marketer Must BAT not BANT , I wrote that if inbound marketing is done right, the lead can be qualified when they download content, answering questions on a form in order to do so. You might develop your scoring system by analyzing your top customers and answering questions like the following.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

MARCH 14, 2014

This week I got a call from a sales man with a direct solicitation to bring him into a business situation I’m working on. I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009. Is sales dead?

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

APRIL 24, 2014

If you answered “Yes” to these questions, read on and watch the video in this post to find out how to fix these issues. The good news is that LinkedIn has added settings that allow you to remove the endorsement feature from your profile or modify how it works. Do you want to turn off LinkedIn endorsements altogether?

Linkedin 100

Linkedin Profiling Training Video Marketing 100

B2B Marketing Traction

APRIL 29, 2013

This allows searchers to view what companies you’ve worked with in the past and quickly see what they do. Ask how-to questions, request recommendations for solutions. Answer others’ questions. Make sure you connect to your Company Profile on LinkedIn, and other Company Profiles for past jobs.

Linkedin 100

Linkedin Practices Ideal Customer Profiles Ad Frequency 100

B2B Marketing Traction

JUNE 15, 2011

Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and the Questions and Answers feature. Make it clear that your company will be working with employees to create guidelines for use while in your employ. Have a strategy and a plan for your use of LinkedIn.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

FEBRUARY 14, 2011

Maybe you didn’t know that you should ask the question, “What kind of tactics are you using to optimize my web site for search engines?” Even if we’re asking the right questions, what if they don’t do what they say? If there are any questionable tactics being used, remove them.

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

OCTOBER 28, 2014

A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. Knowing this you can work to compete on the same keywords or variations of the words and phrases that can give you a competitive advantage. Are they getting press or running ads in trade publications?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 7, 2011

As another tax deadline looms I’m reminded of this question that often comes to my mind. There would be more work and more jobs. …and Marketing? What if marketing were regulated the way taxes are? Would the world be a different place? What if marketing were regulated and legislated like taxes? Sales revenue would go up.

Planning 100

Planning Consulting ROI Demand 100

B2B Marketing Traction

NOVEMBER 14, 2012

This blog post is about how endorsements work and how to use this new feature in a practical and professional manner. How Do Endorsements Work on LinkedIn? If you have questions about or need help with LinkedIn, contact me at New Incite today. I’ll write about my opinion that it’s too easy in another post.

Linkedin 100

Linkedin B2B Marketing Ideal Customer Profiles Opinions 100

B2B Marketing Traction

NOVEMBER 27, 2012

If you do it right, visitors to your site can answer the question in their minds when they land on your web page – “Is this what I’m looking for?” Since 1998 we’ve worked on hundreds of websites to improve return on marketing investment for our clients. ” The format is in the shape of an “F.”

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

JULY 31, 2013

Because of Google’s new algorithm, you should clean up any questionable links and add the nofollow attribute to links to your site from press releases and guest blog posts. That being said, what DOES work now for SEO (search engine optimization)?

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

SEPTEMBER 18, 2012

Here are some questions to ask yourself – what does your marketing say about you? Provide tips and help about their industry, their work? But today there’s more to the story. Does your marketing add value? Or, is it all about you? Does your marketing help your clients and customers? Is your marketing innovative?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Companies Ideal Customer Profiles 100

B2B Marketing Traction

FEBRUARY 17, 2015

You just choose a template, install it, and tweak your existing content to make sure all is working, right? And, we’ve found that there are a some hidden issues when working with WordPress that you need to be aware of. Note: WordPress has plugins that allow the client or non-programmers to do much of this work.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

OCTOBER 8, 2012

As a marketing consultant, I believe the first step to answering the question about the right mix of outsource and full-time marketing staff is to create a comprehensive marketing plan. For specialized tasks, such as website and marketing video development, you may outsource, unless the volume of work is so great it warrants an employee.

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

DECEMBER 12, 2014

I try to acknowledge the work and effort that has gone into marketing design in the past. I explain why the marketing piece in question is not appropriate. I worked with a client to launch two new product lines. Maybe they just got a design that they liked, not what fits their target audience and industry.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

MAY 24, 2012

There’s a great new book out on how to be more creative called Imagine: How Creativity Works. In the 1990s fMRI technology allowed scientists to learn a lot more about how our brains work. Dissent – expressing differing views, questioning someone’s idea – actually increases creative output.

Creativity 100

Creativity B2B Marketing B2B Rules 100

B2B Marketing Traction

OCTOBER 12, 2011

Provide quality information that solves problems, answers questions, and gives you credibility. And finally you can hire outsource resources to either support your efforts or do the work for you. This means that you need to be strategic when you plan your content. What kinds of content will fuel your online marketing machine?

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

JUNE 14, 2012

Rather, ask this question of a good designer – “What design would get the best response from our prospects?” Contact us today – at New Incite we work with you to assess current marketing practices, establish timelines and systems, and execute for results. Don’t Rewire the Network Yourself.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

MARCH 21, 2013

They may have guest-posted blogs on questionable sites. Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO bad guys.It Businesses are still trying to figure out what happened today.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

FEBRUARY 17, 2011

” (As a matter of fact, so many asked this question, Jason Alba wrote the book with the same name.). I am a moderator/manager of at least one group; and I answer questions and participate in discussions. Chris works with global companies and government agencies to use disruptive technology for innovation. It does for me.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

DECEMBER 9, 2014

Listen and ask questions to find out what your targeted audience is interested in. The benefits of doing this work early can be huge. Join in conversations on LinkedIn Groups, Twitter Chats, and Q&A social media sites like Quora and others. What pain or problem is still outstanding?

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

JANUARY 27, 2011

When I was Director of Marketing in the software industry, I worked with an ad agency guy who just plain made you feel good to be a client of his. He was a master at the pitch, and we felt great working with him. And, there are a lot of good “pitchers” out there.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Proposals PR 100

B2B Marketing Traction

DECEMBER 26, 2011

This works especially well if you are a known brand. For a quote on creating logos for your company, products or services, or with any questions about how to create the best online marketing presence, call New Incite today at 818-347-4248 or contact us via email.

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 2, 2010

Beware of interim professionals who call themselves a consultant but are actually out of work. An out of work marketing professional is not committed 100% to your business because their number one objective is to find a job. Ask for references and talk to others with whom the consultant has worked. Independence and Ethics.

Consulting 100

Consulting Paid Search Agency Work Management Ethics 100

B2B Marketing Traction

NOVEMBER 18, 2009

What worked and why? What did not work? Park the attitudes of “that won’t work” and “that wasn’t invented here” at the door. Encourage participants to drill down into ideas with open-ended questions such as, “Tell us more about that?” Open a discussion of what went right in last year’s marketing plan.

Planning 100

Planning Marketing Plans Advertising Agencies Tactics 100

B2B Marketing Traction

MAY 3, 2011

My first question was “How well are you connected to thought leaders in your industry?” ” The old approach to product development and launch – develop the product and then work on the launch in a linear fashion – isn’t effective in today’s fast-paced technology world. ” Their answer?

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

NOVEMBER 9, 2009

In this book, Maister et al tell you not only why and how, but they give you behaviors to adopt and exact questions to ask to begin to grow trust with clients. Questions to ask to identify what type of client you are working with are: “What is their personal motivation in the company or current situation?”.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

JUNE 10, 2010

The question becomes, how ethical is your marketing service provider? Have they done this kind of marketing work before? Maureen added that, thanks to former Attorney General Eliot Spitzer , property and casualty insurance brokers are bound by a code of ethics. But marketing and consulting don’t have a requirement. License.

Ethics 100

Ethics Consulting CPA Cost per Acquisition 100

B2B Marketing Traction

AUGUST 4, 2011

I work with business owners of small to mid-size companies. questions answered, your marketing won’t get done. One Page Marketing Plan. If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. So, what they do spend on marketing must produce results.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 11, 2009

Do they want to read about the history of the company or the bios of the people who work there first? Can I relate to the people who work here?” Answers to these questions can increase your credibility, but you may never get the chance if you appear selfish to begin with. What is first and foremost on their mind?

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

NOVEMBER 11, 2009

Do they want to read about the history of the company or the bios of the people who work there first? Can I relate to the people who work here?” Answers to these questions can increase your credibility, but you may never get the chance if you appear selfish to begin with. What is first and foremost on their mind?

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

AUGUST 11, 2011

This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. What works, what doesn’t? Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z. How do you price your products?

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

FEBRUARY 25, 2010

He commented that if you are working with a group that is completely demoralized, start by making a list of the assets the business has – not what they don’t have – a great tip for these economic times. Ask the test question, “Do we have the right assets?” Ask the test question, “Will the actions achieve the outcome?”.

Planning 100

Planning Marketing & Strategy Cable Conference 100

B2B Marketing Traction

NOVEMBER 12, 2010

Open up and ask the question, “How can we do it better?” Recently I worked on a customer touch point map for a department at an educational institution that was founded in 1891. It’s easy to defend your business practices. It’s hard to open up and say, “Hey, what are we doing wrong?”

Service 100

Service Analysis Class Education 100

B2B Marketing Traction

AUGUST 15, 2011

More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?” Kim cares about his customers and prospects and works hard to bring growth opportunities to them.

Facebook 100

Facebook Trade Show Press CPA 100