Act-On

APRIL 10, 2024

But before you have a chance to ask any questions or get to know them better, they give you a big smile and say, “It’s so nice to meet you. In this guide, we’ll dive into how lead scoring works, how to build a framework, and the marketing and sales superpowers it can unlock. How does lead scoring work?

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Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Act-On

SEPTEMBER 26, 2023

SEO FAQ: Your Most Common Search Engine Optimization Questions Answered Link building is typically associated with shady practices. Examples include working with so-called experts to include your website in directories or similar strategies designed to game the system and get ranked higher. Do you have questions about SEO?

SME 141

SME FAQ Domain Link Building 141

Act-On

OCTOBER 4, 2023

Act-On is excited to announce that we’ve just made a major update of our marketing analytics functionality, including a new AI search that lets you ask data questions in natural language. Are you working with outdated email lists or technical issues? email send reports, landing page visitor reports). AI to the rescue!

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Marketing Automation Services Analytics Software Deliverability 151

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DECEMBER 7, 2023

Your team uses tricky workarounds to bypass processes that aren’t working. If your team doesn’t use them, they can make it more challenging to get the more basic work done. On that last point, the real question you’ll be asking with the right solution is: Why didn’t we switch sooner? Then ask questions about training.

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Marketing Automation Services Marketing Automation Automation Tips 131

Act-On

SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). SEO FAQ: Your Most Common Search Engine Optimization Questions Answered 6. SEO FAQ: Your Most Common Search Engine Optimization Questions Answered 8. Still have questions about SEO?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Act-On

SEPTEMBER 25, 2023

When the two platforms work together, magic happens. Once your sales and marketing software is working together, alignment between teams should be easier. So here are a few questions we’ve found can spark great conversations: What slide in your presentation deck gives the buyer their “lightbulb moment”?

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Marketing Automation Services Software Top of Funnel Process 145

Act-On

MARCH 19, 2024

We worked so hard to get those leads….” Part of this goes back to your lead-scoring system and talking with your sales team to ask questions like: What’s a “good lead” for you? However, according to Kevin, they rarely collect answers to questions like: When are you looking to make a purchase? How is that possible?”

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Marketing Automation Services Budget Programs Generation Cross-Selling 193