Martech

APRIL 19, 2024

In a test comparing instant forms to website forms optimized for website conversions, Meta found instant forms drove 20% lower cost-per-qualified-lead (CPQL) than website forms. Marketers who rely on developers to make website changes can’t react quickly when they want to change lead form questions or make visual changes.

Lead Gen 97

Lead Gen Paid Content Social Media Sales Qualified Leads 97

SocialPilot

APRIL 22, 2024

But that doesn’t mean that these time frames will work for everyone. There is no one-size-fits-all answer to this question, as the best time to post on Instagram will vary depending on different factors, such as your target audience, industry, audience location, and many more. Let’s break down the key factors.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Martech

NOVEMBER 29, 2023

While that may have worked well a decade or two ago, today’s consumers are a lot more savvy, have many options and want to be served, not sold to. A question to ask your marketing team: To what degree do you operate with the intent of putting customers and prospects first, with efforts that help serve them, versus only help sell to them?

Ideal Customer Profiles 92

Ideal Customer Profiles Planning Work Management Paid Search Agency 92

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. Dig deeper: 9 steps to make an email reactivation program that really works 2. It could be solving a problem, answering a question or helping at the right time. What’s missing?

Email Marketing 86

Email Marketing Effectiveness Work Management Planning 86

Martech

MARCH 19, 2024

And these interactions create more data that helps marketers understand what works and what doesn’t. Marketers can use natural language processing (NLP) to ask questions about existing customer data. Use genAI to create images of new products and features to rapidly test them on customers. Understanding the customer.

Marketing AI 97

Marketing AI Conference Generation Loyalty 97

Litmus

MARCH 13, 2024

In this blog post, you’ll learn how to QA and monitor your email with Litmus—using email client previews, spam testing, and more—to ensure your email looks and works as perfectly as you intended. Choose either the Build or Test, then select Next. This can be a great way to add placeholder emails to plan for future work!

CAN-SPAM 92

CAN-SPAM Marketing Automation Services Template Work Management 92

Martech

FEBRUARY 27, 2024

The big question for any AI updates is how the new tools will lead to conversions and other business goals. We then expanded into generative capabilities to streamline work and accelerate content creation. Why we care. AI capabilities. Dig deeper: New rules for bulk email senders from Google, Yahoo: What you need to know AI roadmap.

SMS 102

SMS Marketing Automation Services Forecasting User-Generated Content 102

Salesforce Marketing Cloud

MARCH 19, 2024

In order to train them to answer complex customer questions with accuracy and fluency, Algo knew it needed something more robust than an off-the-shelf LLM, which is typically trained on the public internet, and lacks the specific business context needed to answer questions accurately.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Salesforce Marketing Cloud

DECEMBER 5, 2023

If you answered no to any of those questions, help is available. And start thinking about security and ethics questions early on. Build AI apps and start deploying Get ready to build, test, and ship your AI app Wondering what you need to build an AI app? Before you start building AI apps, start with these important questions.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Litmus

MARCH 6, 2024

Testing your call-to-action Why is a call-to-action important? But by asking yourself the following three questions, you can get beyond the superficial and figure out the real purpose behind your CTA: What do I want a subscriber to do? Of the below call-to-action email examples, which strategy works best? Why should they do it?

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

Martech

MARCH 6, 2024

To be fair, that’s a bit of a rhetorical question. It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. Keep testing until you find the tipping point — and you will find it.

Click Rate 100

Click Rate Budget Programs Case Studies Open Rate 100

Salesforce Marketing Cloud

DECEMBER 11, 2023

There are plenty of questions that marketers need to answer before fully taking advantage of the technology. How will AI work with our existing platform? They work together to automate, optimize, and personalize the email marketing process. It also relies on making the outputs of AI usable in the flow of work.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Heinz Marketing

JANUARY 19, 2024

How do you orchestrate this mess? Here’s a real life example from our client work: A client with large marketing team (200 members across functional marketing teams) had difficulty adopting and implementing a new tool, and in the process of implementation, they got resistance from some who would continue to use their own tools.

Tools 95

Tools Work Management Planning Ideal Customer Profiles 95

Salesforce Marketing Cloud

JANUARY 2, 2024

A better question might have been, “Can we even afford to find out?” Now, there’s been such an explosion of AI offerings that 94% of business leaders see AI as essential to their work. AI in its current state, with its myriad uses and capabilities, lends itself perfectly to my team’s advisory work. would be a definitive, “Yes!”

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

DAGMAR Marketing

FEBRUARY 29, 2024

Google is aware of this and working on solutions. Google seems to be testing new People Also Ask features. A recent search for auto repair + geo modifier, showed 4 PAAs, for 2 car repair-related questions and 2 questions specifically about my city modifier, in this case, “Winchester VA.” Solved for now.

Google 52

Google Wikipedia SEO Features 52

Martech

JANUARY 12, 2024

Now is the time to question prior assumptions, change your thought process and find comfort in testing more than subject lines. But let’s stop and question this for a moment. The market is changing so fast that we can’t assume that what worked in the past years or months will work again this year or this quarter.

Efficiency 126

Efficiency Ideal Customer Profiles B2B Marketing Planning 126

Martech

FEBRUARY 20, 2024

It should answer the question, “Now what?” So try and test different approaches and adapt each call to action to your specific target audience. So, test interest-based CTAs carefully. Frame the request as a question to invite engagement and avoid feeling pushy. I literally can’t imagine the situation value won’t work.

Urgency Marketing 102

Urgency Marketing B2B Allocation CAN-SPAM 102

Salesforce Marketing Cloud

MARCH 15, 2024

AI has taken center stage, but the question on many manufacturers’ minds is “how do I get started with generative AI?” How many different places do your teams have to look at to find answers to simple questions? Outline what works well and document areas or processes that could use improvements.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Modern B2B

APRIL 18, 2024

First announced at its annual I/O developer conference in May 2023, it’s currently being tested within Google Search Labs. This is shown with one of its recent tests including more “Your Money or Your Life” (YMYL) warnings for sensitive topics such as health queries. This was originally set to end in 2023, but has since been extended.

PPC 52

PPC SEO Marketing & Strategy SERP 52

Heinz Marketing

DECEMBER 1, 2023

Now it’s time to put it to the test… In the testing process, you continue to hit wall after wall and nothing seems to be moving forward despite what seems like a fool-proof new process. This created communication and work silos among teams. Simply put, you’ve been in desperate need of a marketing orchestration overhaul.

Process 88

Process Deliverability Work Management Thought Leadership 88

Outgrow

APRIL 8, 2024

But first, let’s take up a more fundamental question, shall we? You can take a look at Airbnb’s customer satisfaction form for example: Here they ask just a couple of questions to the users to understand their satisfaction levels while using the platform’s services. You can take a look at Outgrow’s price testing survey for example.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Sprout Social

APRIL 16, 2024

In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. There’s no one way to do it—you just need to know how to ask the right questions. Here’s why that doesn’t work. What are your business’ top priorities this quarter and year?

Keywords 97

Keywords Template Analysis Barriers 97

The Marketing Blender

NOVEMBER 30, 2023

At the Marketing Blender, we understand the frustrations and questions that business owners have, and we’re here to help you find the solutions you need. Your strategy should answer questions like: Who is your target audience? You need to track and analyze the right data to identify what’s working and what’s not.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Martech

SEPTEMBER 12, 2023

It allows users to ask questions in natural language, regardless of the product they are using. Einstein Copilot will then find the information for the user, as long as it has been trained to answer the question. This allows it to understand complex questions and provide accurate answers. Why we care. Get MarTech! In your inbox.

Marketing AI 118

Marketing AI Work Management Marketing Automation Services Marketing Management 118

Salesforce Marketing Cloud

JULY 24, 2023

Let’s face it: mundane, repetitive work can be a drag. Choosing a mature process that has been tested and adjusted over time is your best bet. Here are some questions to ask: What will your new process look like? A few questions to get the ball rolling: What do customers (or disgruntled customers) say about the tools?

Enterprise Management 98

Enterprise Management Work Management Automation Marketing Management 98

Convince & Convert

JANUARY 31, 2024

Define the scope and objectives of each project : Your scope should answer questions like What do I plan to achieve? Test and experiment with different social media content formats, platforms, and strategies. Testing and experimenting should help you identify what works best for your audience and what doesn’t.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

The Lead Agency

MARCH 17, 2024

Our Top Tip: Have fewer fields, but identify one or two specific questions to ask to ensure the leads are relevant. Trial which resources work best and consider changing which you use based on the page the form is on. It’s a massive reward for little work. Ready to introduce B2B lead generation forms that work?

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

Televerde

MARCH 21, 2024

That’s a question that many people ask themselves when faced with a seemingly impossible challenge. As someone who has been working out for the past 14 years, I’ve experienced many moments of grit, perseverance, and the pure will to carry on when everything in my body screams, “Stop!” Running is my absolute passion.

Press 105

Press Training Design Personalization 105

Scoop.it

MARCH 7, 2024

But if your audience can’t use or access this content, you risk undermining all your good work. For example, say you’re creating content that aims to answer a tech-heavy question, such as what is HDFS ? Pantheon competitors that facilitate easy web content maintenance are key to implementing results from user tests.

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

Martech

MARCH 7, 2024

Google derives revenue from advertising on the open internet, of course, but they also own and operate two of the world’s foremost advertising properties in Google Search and YouTube — completely immune from any changes in how the browser works. ” Optable is finding that the targeting and measurement mechanisms work.

Privacy 111

Privacy Advertising Agencies Work Management Marketing Management 111

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. Not to mention, it works.

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107

ClearVoice

MARCH 26, 2024

Then, find a target ratio to work toward. Its Question Analyzer taps into audience queries across various forums, enabling content creation to address real user needs and concerns. Take both industry standards and past performance into account and answer the following questions: What are your overall goals?

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. Good news: it “wasn’t a disaster.” Bad news: it was “mostly useless.”

Marketing AI 90

Marketing AI Work Management Marketing Management Barriers 90

Sprout Social

MAY 18, 2023

What works for a hamburger juggernaut will most likely fall flat for a government agency. Answer key questions like: What kind of content does our audience want from our brand? Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

FunnelEnvy

MARCH 4, 2024

The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. What is A/B Testing? Limited scope.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Buffer

JANUARY 20, 2023

It's the culmination of days, weeks and sometimes even months of the work that goes into building something new. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it.

Paid Search Agency 100

Paid Search Agency Product Custom Publishing Work Management 100

Velocity Partners

AUGUST 16, 2023

We think a better question to ask is: How could generative AI make creatives better? But spotlighting the ways AI fails to totally replace creatives obscures how it could help them do better work, faster. So we’re shifting that gaze, through focused, practical testing with our generative AI 3-blog series.

Design 74

Design Generation B2B Ethics 74