The Effective Marketer

JANUARY 5, 2009

Since those are both solid works that need to be used in your search for effectiveness, let’s tackle them in different posts. This question when rephrased will help you focus. This question is great as a discussion item between the marketing team and the top management (ideally the CEO). Where is the company headed?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Note: if the download link doesn’t work for you, contact me and I’ll email the file to you. Good question!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MAY 25, 2009

All the great presentation techniques they teach when you have to deliver a presentation in person will most likely not work. Use strategically located polling questions : One way to engage the audience during a webinar is to use polling questions. So get over it and start thinking about connecting with your audience.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. Just beware of that inevitable question “why are we not getting the same results?” The last question is probably the most important. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

JANUARY 7, 2011

A similar question was posted on Quora and elicited a number of different but very interesting responses. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

JULY 23, 2010

It was only after a while that I was really able to put my skill to good use, when I started working in an office environment, and I didn’t have to look at the keys of the computer in order to type something. One day in high school, our math teacher was going over trigonometry and stopped to see if anyone had any questions.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

APRIL 29, 2009

Marketing presentations and educational sessions : usually involving a moderator and a speaker, sharing PowerPoint slides and often making use of polling questions and maybe annotations to engage the audience. These are only some of the questions that you should ask yourself as you are setting up your company’s webinar program.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

FEBRUARY 15, 2009

How often have you presented an idea to your team or to the company’s senior management only to get asked questions you never yourself considered before? The simple fact that it worked for him doesn’t prove that it will work for everyone. Do what works for you, not what have worked for others.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 22, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

FEBRUARY 7, 2011

senior management when your results are being questioned. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. Theme: Contempt by Vault9.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

JANUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 7: Run Productive Meetings Meetings are a necessity of today’s work environment. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JUNE 13, 2009

As an attendee the question is whether the content will be good. As a marketer (HubSpot in this case) the question is whether sales will follow. The free offer has at least picked my interest so you could say that the strategy is working… for now. Will I get sales calls from each company that is presenting a class?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

JULY 12, 2009

Some charts are clear and have all the information necessary, while others only glimpse into a certain question or answer. That’s the “so what” question people often ask themselves after a presentation. Some charts are clear and have all the information necessary, while others only glimpse into a certain question or answer.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Let’s begin our journey to becoming effective marketers!

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

MARCH 17, 2010

Is good to see what’s out there, what is working and what is not. Design #15 Email Sender: Manticore Email Title: 23 Questions Marketing Automation Vendors Don’t Want You to Ask What I Like : Big attractive header graphic with compelling title and nice “hero shot&# of the buyer’s guide being offered.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Effective Marketer

MARCH 15, 2009

What I will argue is that whatever the correct answer to this question, it is missing the point. We all have goals and work hard to accomplish what we set forth but are we being realistic? Which tasks should I be working on that will lead me to accomplish my goals? Are we startegizing and planning what our priorities will be?

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

MARCH 12, 2013

Product marketers work on product messaging and positioning, which requires a great deal of story telling. What is the product, what problem does it solve, and the typical checklist-style questions you see everywhere are just scratching the surface. Content Marketing Marketing Strategy content product marketing story telling'

Product 100

Product Paid Search Agency Thought Leadership Marketing & Strategy 100

The Effective Marketer

MAY 1, 2012

Questions that a reader may have such as “why is this information useful?” Understand what works and what doesn’t – Get a form of site analytics set up on your site to assess what type of content works. Utilizing personas – Always write content from the perspective of the intended reader. and “what benefits are there to me?”

Promotion 100

Promotion Marketing Websites Tips Curation 100