Marketing Insider Group

FEBRUARY 19, 2024

With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? Content marketing agencies provide comprehensive strategies, scalability, expertise, and measurable results, making them valuable for long-term growth.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Vision Edge Marketing

APRIL 16, 2024

Iterative data analysis is a fundamental component of refining strategies and achieving advantageous excellence. To illustrate this point, we can turn to Dow Chemical , which implemented a comprehensive data analytics strategy to optimize its operations, improve supply chain management, and enhance customer experience. Have questions?

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Vision Edge Marketing

JANUARY 30, 2024

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. But what exactly is a growth strategy, and how can you ensure it’s effective? I cannot stress enough the importance of a customer-centric strategy if you aspire to achieve profitable growth.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Act-On

APRIL 10, 2024

But before you have a chance to ask any questions or get to know them better, they give you a big smile and say, “It’s so nice to meet you. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. How does lead scoring work?

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Webbiquity

MAY 9, 2023

These are among the key questions for marketers to ask when determining how best to reach their goals. Start with these questions to help create an effective plan of action. Since different strategies work differently for distinct audiences, it’s essential to understand your target audience and their key concerns.

Social Media 313

Social Media Social Marketing Planning Tips 313

Marketing Insider Group

OCTOBER 27, 2021

Rather than relying on the chance that someone will open emails or view social posts, leading B2B marketers are developing comprehensive conversational growth strategies rooted in real, two-way communication. Meanwhile, your team is probably answering the same array of questions. Make It Work for Your B2B Organization.

Sales Management 344

Sales Management Conversion Ad Building Marketing & Strategy 344

Vision Edge Marketing

AUGUST 24, 2021

One of his quotes is particularly pertinent to this post on the subject of strategy and the future. The process starts by defining what the future is, painting a picture of that future, and translating that into an actionable customer-centric strategy. How One Day A Week Now Creates the Strategy for Tomorrow .

Spending 258

Spending SWOT Work Management Allocation 258

Launch Marketing

FEBRUARY 7, 2024

Developing a go-to-market strategy is critical to the success of your organization. Your go-to-market strategy brings together the key elements that drive your business. Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products. It also includes your long-term goals.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

Sprout Social

APRIL 16, 2024

In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. There’s no one way to do it—you just need to know how to ask the right questions. The following tips will help you create queries that step up your social listening strategy.

Keywords 98

Keywords Template Analysis Barriers 98

Convince & Convert

FEBRUARY 9, 2024

AI has become a key ingredient to the modern sales strategy. We’re talking about a shift from intuition-based decisions to data-driven strategies. And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. But, no one is there yet. Let’s dive in.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. As we were wrapping up, they asked if I had any questions for them. But social media doesn’t work this way. Instead, send a question over email that’s something like, “Hey I saw this post from _.

CMO 91

CMO Top of Funnel Thought Leadership Marketing Funnels 91

Contently

NOVEMBER 10, 2021

Or was he talking about a content strategy advice show tailor-made for modern marketers? Today, we’re excited to launch Ask a Content Strategist , a new content strategy advice show inspired by our popular mailbag column. Which newsletter format works best? But which format works best? It’s time to find out.

Marketing & Strategy 199

Marketing & Strategy Content Landing Pages Newsletter 199

Martech

APRIL 18, 2024

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). A strategic approach I recommend answering the following questions before investing in any AI tools: Identify the opportunity. Available resources.

Marketing AI 124

Marketing AI Paid Search Agency Generation Enterprise Management 124

The Lead Agency

MARCH 17, 2024

This information becomes the bedrock upon which successful marketing strategies are built. Our Top Tip: Have fewer fields, but identify one or two specific questions to ask to ensure the leads are relevant. Our Top Tip: Add lead magnet assets, like eBooks and whitepapers, into your content strategy. Our Top Tip: Just do it.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Tiecas

FEBRUARY 14, 2024

This technological advancement offers unprecedented opportunities for personalization, efficiency, and insight- and data-driven strategies, enabling marketers to meet the complex demands of the industrial sector. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Martech

APRIL 19, 2024

Marketers who rely on developers to make website changes can’t react quickly when they want to change lead form questions or make visual changes. Petrullo ran PPC ads on search platforms for years, but she’s shifting her agency’s strategy. More questions? More personal questions? Isn’t this digital marketing heresy?

Lead Gen 109

Lead Gen Paid Content Social Media Sales Qualified Leads 109

Modern B2B

APRIL 18, 2024

In this blog, we outline what the new SGE developments are expected to look like, and how you can ensure your search engine optimisation (SEO) and pay per click (PPC) strategies are prepared for these changes. What will this mean for my SEO and PPC strategy ? How can I mitigate any negative impacts on my B2B marketing strategy ?

PPC 52

PPC SEO Marketing & Strategy SERP 52

Salesforce Marketing Cloud

MARCH 15, 2024

AI has taken center stage, but the question on many manufacturers’ minds is “how do I get started with generative AI?” To take advantage of all the promise of AI, it’s critical for manufacturers to lay a solid data strategy foundation. How many different places do your teams have to look at to find answers to simple questions?

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Martech

MARCH 19, 2024

And these interactions create more data that helps marketers understand what works and what doesn’t. Marketers can use natural language processing (NLP) to ask questions about existing customer data. And these insights can bring in more leads. Understanding the customer. Campaign creation and deployment. Understanding the customer.

Marketing AI 109

Marketing AI Conference Generation Loyalty 109

Martech

JANUARY 12, 2024

Now is the time to question prior assumptions, change your thought process and find comfort in testing more than subject lines. But let’s stop and question this for a moment. The market is changing so fast that we can’t assume that what worked in the past years or months will work again this year or this quarter.

Efficiency 134

Efficiency Ideal Customer Profiles B2B Marketing Planning 134

Martech

FEBRUARY 8, 2024

Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. To convert them, you need to speak their language, address their pain points, and answer their questions. It works great when someone googles a TOFU keyword and then downloads your lead magnet. Get more leads.

Top of Funnel 120

Top of Funnel SEO B2B Paid Search Agency 120

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. To provide you with a framework to influence thoughts and behaviors in the future, here’s a step-by-step framework to help you build a modern brand strategy.

Ad Building 139

Ad Building Brand Identity Branding Marketing & Strategy 139

Martech

JANUARY 25, 2024

A true marketer asks uncomfortable questions that reveal hidden truths. They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell? Let people see what makes you tick, what you stand for and what you’re working on.

Intent 125

Intent Brand Identity Branding Paid Search Agency 125

Heinz Marketing

FEBRUARY 1, 2024

Reflection isn’t merely a nostalgic look back; it’s a deliberate, introspective process that empowers individuals and businesses to learn from experiences, adjust strategies, and forge a clear path forward. Reflecting on past conflicts helps individuals approach similar situations with improved conflict resolution strategies.

Peer-to-peer 89

Peer-to-peer Business Thought Leadership Planning 89

BOP Design

MAY 9, 2023

However, you likely have a few pressing questions about SEO for your B2B web design and marketing strategy. Let’s explore several pressing questions that we often hear from the B2B marketing teams we work with. Read more: Using Google Analytics to drive your SEO strategy. What do I do about the GA4 transition?

Press 104

Press SEO Marketing Analytics Tools Keywords 104

Martech

APRIL 11, 2024

We generally don’t know the specific levers that get people through the journey, so we have to try lots of little experiments and scale the ones that work. We can ask these types of due diligence questions to push back on requests from our broader marketing colleagues, who are also under pressure to do more with less. Subscribers?

Marketing AI 132

Marketing AI Work Management Effectiveness B2B Marketing 132

Sprout Social

OCTOBER 4, 2023

In social media, the most important questions are often the most difficult to answer or quantify. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports.

Tagging 122

Tagging Marketing Strategy Marketing & Strategy Planning 122

The Lead Agency

APRIL 2, 2024

So, if “quality content” is the pinnacle of all successful SEO-driven B2B blog writing strategies, B2B businesses need to keep up with what exactly makes content “quality.” B2C strategies are all about the purchase. B2C can appeal to all at once. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Scoop.it

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. This blog will spotlight why those marketers adopt a webinar strategy. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Salesforce Marketing Cloud

MARCH 4, 2024

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? While 92% of leaders emphasize the importance of a robust data strategy, only 34% claim to have one implemented across their business. Find what works 2.

Work Management 116

Work Management Trends Business Forrester 116

Salesforce Marketing Cloud

NOVEMBER 6, 2023

But first, here’s a sampling of what they’ve told me: A chief technology officer said, “We’re well aware of the importance of generative AI, but we’re struggling to figure out how to make it work for our business.” Step 4: Develop a strong data strategy A solid data strategy is key to the success of AI in business.

Generation 111

Generation High Quality Lead Work Management Sales Qualified Leads 111

Metadata

APRIL 9, 2024

I can hear your questions already. For all intents and purposes, companies—Metadata included—work hard to get new customers up and running with their products and then let them control their marketing destinies. For the duration of the contract, it’s on the customer (or agency ) to make things work (aka generate positive results).

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Demand Generation Agencies Paid Search Agency 52

Martech

APRIL 12, 2024

Product managers are responsible for defining a product or product line’s strategy, roadmap and features. They work closely with program managers, who ensure alignment with market demands, customer needs and the company’s overall vision by managing offerings at a program level. Fuel for your marketing strategy.

Budget Programs 110

Budget Programs Work Management Allocation Product 110

Martech

APRIL 17, 2024

To answer questions like these, look at your martech stack and see how easily you can retrieve data and how to expand it. Aside from incorporating language models like ChatGPT for creating content, many email platforms are working on using AI to get users closer to their data. This is a central focus for enterprise companies.

Enterprise Management 124

Enterprise Management Marketing Automation Services Work Management Marketing Management 124