markempa

MAY 30, 2017

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. That’s the question. That’s why I interviewed Mathew Sweezey ( @msweezey ).

Linkedin 297

Linkedin Research Studies B2B 297

ANNUITAS

AUGUST 20, 2014

Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS. What is your strategic focus?

Marketing Automation 100

Marketing Automation Work Management Salesforce.com Automation 100

KoMarketing Associates

JUNE 29, 2016

This group is for all your questions, answers and tips. From the group introduction: Search Engine Land is a must-read hub for news and information about search engine marketing, SEO, PPC, and how search engines work such as Google, Yahoo and Microsoft’s Bing. Salesforce.com. From the group introduction: Salesforce.com.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Customer Experience Matrix

MARCH 6, 2016

Whether it’s realistic is another question. Although such work is in early stages at Infusionsoft, the product is being engineered to allow insertion of automated marketing features as these become available. In other words, Infusionsoft is growing much more slowly than Salesforce.com. million $1.6

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. Important blog posts and other content should be reviewed so the messaging is targeted to match common questions asked by customers.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

InsightSquared

FEBRUARY 27, 2018

Unbeknownst to you though, halfway through your kickass demo, the prospect you are speaking with blurts out that they signed up for a free trial two days ago and instead had specific questions they wanted answered before making a purchase decision. Salesforce.com and other CRMs have similar APIs around both contacts and leads.

CRM 153

CRM Marketing Analytics Tools API Lead Scoring 153

Salesforce Marketing Cloud

JANUARY 22, 2024

To help you answer two of the most important questions content marketing teams are asking right now: Where should we try out generative AI tools when it comes to content marketing? Feel free to email me at cwarsham@salesforce.com. What kind of guidelines should we be setting around generative AI for our teams?

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Customer Experience Matrix

MARCH 25, 2009

The immediate implication of this is that marketing and sales must work together to ensure that every lead is treated appropriately in both marketing and sales systems. The obvious (or perhaps simple-minded) solution is to skip the synchronization and have marketing and sales work on one shared system. But that is inherently complex.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Salesforce.com 120

Customer Experience Matrix

FEBRUARY 10, 2017

But it goes further by using artificial intelligence to identify records with questionably accurate information. There’s probably some AI at work in that analysis. Response data can also be posted to Salesforce.com or Marketos, with additional integrations planned for the near future. Lead Genius does this too.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

NOVEMBER 16, 2014

Rego has shown me a couple of approaches over the past few years, none of which quite worked out. Hushly also lets members send questions to vendors and receive answers through the system, still without revealing their identity. But when we saw each other at Dreamforce last month, it seemed he had settled on a keeper.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Lattice

JUNE 23, 2016

We’ve been hearing an increasing number of questions about data security, specifically about security certifications. Amazon, Rackspace, Salesforce.com and others are all great choices for hosting company applications and resources, as they all provide a secure foundation. Does purchasing a safe car make you a safe driver?

Salesforce.com 113

Salesforce.com Vendors Guidelines Amazon 113

Customer Experience Matrix

APRIL 10, 2014

Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. In the case of customer management, the big question is whether the marketing system should be separate from sales and service systems. But it’s not enough to decide to be a platform. Fair enough.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

NOVEMBER 5, 2009

I really thought the distinction was pretty clear by now, but the question came up more than once. My own answer boiled down to a perhaps-not-convincing “trust me, they’re really different”, although I’ve addressed the question in depth in the resources section of the Raab Guide Web site. See Who’s Afraid of the Big, Bad Wolf?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

LeadSloth

MARCH 22, 2009

I’m working on an interesting project right now: moving away from a marketing automation system. The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. The company in question has used a comprehensive marketing automation system for about 2 years. Background.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

Customer Experience Matrix

MARCH 16, 2016

It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information. Conversion IQ follows a similar process except that Mariana works from a set of known contacts uploaded by the client.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

ViewPoint

MAY 13, 2016

Today you’ll learn why lead definition is important and why you, as the CEO, need to be involved in building your own universal lead definition: Shortly after I started PointClear I worked with a company that blew through $100 million because marketing was selling to one audience and sales was selling to another. Define what a lead is.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

ANNUITAS

JUNE 18, 2012

They’re asking questions such as, “I read this article, is this right?” With these questions and conversations in mind, I have compiled a list of nine things marketers need from marketing automation solution providers and consultants. The best vendor event I ever attended was a Salesforce.com road show. 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

They’re asking questions such as, “I read this article, is this right?” With these questions and conversations in mind, I have compiled a list of nine things marketers need from marketing automation solution providers and consultants. The best vendor event I ever attended was a Salesforce.com road show. 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ViewPoint

JULY 11, 2011

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public?

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

LeadSloth

OCTOBER 20, 2010

It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Eloqua Discover for Salesforce.com (click to enlarge).

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. But Hubspot also applies automation to improve results without making the user work harder.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

APRIL 5, 2011

I agree that it's radically different: it works without a central marketing database and tracks customer states rather than assigning them to campaigns. Whether it’s radically simpler is another question. This isn’t an inherent feature of state-based systems: other products do work with a database of their own.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Customer Experience Matrix

JANUARY 8, 2009

Typically this is the company they work for, although there might be another relationship such as consultant or services vendor. But the wrinkle here is that most CRM systems in general, and Salesforce.com in particular, also have separate company and individual levels. So far so good.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Work Management 120

Customer Experience Matrix

NOVEMBER 28, 2015

In any case, the real questions are what Model Factory does and how. The good news is that set-up is done only when you’re defining the modeling process or adding new sources, so the manual work isn't repeated each time a model is built or records are scored. The "how" is more complicated.

Analytics 120

Analytics Work Management API Salesforce.com 120

Zoominfo

NOVEMBER 22, 2019

I recommend sending out a three-question survey: How did you find us? Who works there, what do they do, and who do they report to? In a recent joint webinar, Optimizely discussed their efforts to close Salesforce as a new client by creating a landing page specifically for people with Salesforce.com email addresses.

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. And it worked.”. When I used to work at MarketingSherpa, I had thousands of conversations with marketers like Linda working for various marketing SaaS platforms, like Act-On. And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

The Point

DECEMBER 6, 2010

Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. Getting the Most from Salesforce.com: A Conversation with David Taber. How to Answer a Question: 5 Tips for Making the Most of LinkedIn. If not, you still have work to do.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Heinz Marketing

OCTOBER 3, 2019

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. It is my pleasure every Thursday to feature a B2B sales, marketing or business leader in our own series and our own version of “ How I Work ” questions. Location: Boston, MA.

Work Management 62

Work Management Marketing Management Salesforce.com Paid Search Agency 62

Customer Experience Matrix

SEPTEMBER 13, 2012

Other enhancements include an expanded survey builder that can skip questions or pages based on previous answers; a/b testing (two splits only) within emails; subscription management; and improved builders for email, landing pages, and forms. It can also check for whether a contact has opened an email or clicked on a link.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

OCTOBER 11, 2011

Whether Marketo actually makes any money at this price is questionable. That’s all fine and should work. With its $750 price, no shopping cart, and a reliance Salesforce.com for CRM, Spark appeals to a different market of slightly larger companies.

Small Business Marketing 120

Small Business Marketing Marketo Marketing Automation Services Work Management 120

Customer Experience Matrix

APRIL 2, 2015

What stood out was that the smoothest deployment happened when the creative and technical work was done by two independent agencies. The real question is whether SaaS technologies will reduce integration costs or make them volume-related. But that leaves a lot of questions unanswered.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

FEBRUARY 23, 2018

Before addressing that question, let me ask another. A hand raiser isn’t a real lead (that is, sales qualified) until they’ve had engagement with a representative of your company to find out the answers to the questions above. Now let’s answer the question that’s the subject of this post. What is a lead?

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Crimson Marketing

MAY 13, 2015

We have leaders on the scale of Adobe, Oracle, and Salesforce.com making near $1 billion acquisitions and creating massive scale. But the question remains: Can they keep up with the market and changing buyer behaviors? Brinker: Most companies recognize the need to be more agile; the question is how.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

SWZD

SEPTEMBER 30, 2019

Like many of our thought leaders in this series, Mary said that she enjoyed working with numbers and began her career in Finance. She said what stood out to her from this book is the question of “How do you make yourself unique and what is the unique insight you are bringing to the market? Background and Career. Customer Segmentation.

Salesforce.com 48

Salesforce.com Thought Leadership Cross-Selling SMB 48

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. asking different questions based on what is already known about an individual). Salespeole working with Salesforce.com can see a list of their leads with priority ratings.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

OCTOBER 15, 2013

The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. Join me at next week’s Webinar for a roadmap to making this happen.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

The Mx Group

NOVEMBER 17, 2017

10 Questions About ABM — Answered! Do you have questions about ABM? During our recent webinar on how to operationalize account-based marketing we had a very engaged audience, and many excellent questions about ABM came up. We are using salesforce.com as our CRM — how well will it work to support our efforts?

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95