The Effective Marketer

SEPTEMBER 25, 2012

I have worked with partner marketing programs from some big companies like IBM, SAP, Sage, and smaller ones like Adaptive Planning and Avalara and based on this experience I would like to share with you what I think are the 10 Do’s and Don’ts of Partner Marketing Programs. Don’t take your partner for granted.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Planning 100

The Effective Marketer

APRIL 6, 2009

Then you have to first understand the rules of the game. Before you go out on an interview, you need to understand how hiring works. So you need to make sure that when you are answering questions during an interview, your answers are focused on lowering that perceived risk. The question about trade shows above, for example.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

MAY 25, 2009

Here are five key rules to guide you when preparing your webinar: 1. All the great presentation techniques they teach when you have to deliver a presentation in person will most likely not work. Use strategically located polling questions : One way to engage the audience during a webinar is to use polling questions.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

JANUARY 27, 2014

But what good is all the work in putting together a nice webinar if your registration rates suck? It’s like they decided to embed an iframe of some sort and didn’t bother making it work… it just goes on and on forever. Come up with your own set of rules for your webinar landing pages based on what converts the most.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

The Effective Marketer

MAY 20, 2011

This won’t work in all companies, and aguably there might be some pushback to creating personas as a waste of time or it being “just a marketing thing&#. 10 Rules for Buyer Persona Development: [link]. Want another good reason to start working on your buyer personas?

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

APRIL 29, 2009

I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. Should any special steps be taken in this case? - Should a moderator make opening remarks and help with Questions and Answers?

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

JUNE 13, 2009

As an attendee the question is whether the content will be good. As a marketer (HubSpot in this case) the question is whether sales will follow. His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. David Meerman Scott is a master at this.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100