Webbiquity

FEBRUARY 22, 2022

The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. Repurpose the content, for example as a blog post (like these answers to tough SEO questions ). For B2B marketers, the takeaways are 1) do your research up front, and 2) have a discussion.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

The Point

JULY 27, 2021

The target account list is the foundation for any successful ABM initiative, and yet, too often, selecting accounts can be an aspirational exercise (“these are the accounts sales says they want to go after”) versus one based on hard facts, research, and data-based insights. Photo by Ricardo Arce on Unsplash.

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Martech

MARCH 13, 2024

Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. In addition, response credibility decreases as the number of questions increases. The very design of a study and the questions in the survey often reflect the company’s agenda.

Marketing AI 117

Marketing AI Research Paid Search Agency Customer Surveys 117

Marketing Insider Group

MAY 18, 2020

If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. We decided to compile some of the most important thought leadership best practices from recent research and surveys. And that comes from developing content that answers the questions your audience is asking.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Marketing Insider Group

JUNE 4, 2019

At the early stages of search engine optimization, the focus was on researching keywords that are the most competitive and drawing traffic to our sites. The post What’s the Question Behind the Question: Search Intent Optimization appeared first on Marketing Insider Group.

Intent 215

Intent Optimization Keywords Search Marketing 215

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Webbiquity

JULY 14, 2020

The latest research from TrustRadius answers reveals some interesting insights. Here are five more key findings from the research. Previous research found that 59% of employees said they would prefer to work from home at least part of the time even after the pandemic. Is that still the case? ” There’s much more.

Research 332

Research Paid Search Agency Case Studies Planning 332

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 99

Research Case Studies Case Study Skype 99

BOP Design

MAY 9, 2023

However, you likely have a few pressing questions about SEO for your B2B web design and marketing strategy. Let’s explore several pressing questions that we often hear from the B2B marketing teams we work with. Another common question we hear is, “What keywords should I be using on my B2B website and in my marketing strategies?”

Press 104

Press SEO Marketing Analytics Tools Keywords 104

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. The 2022 study is organized around four questions that examine the key moments in a consulting services buyer’s journey. About the Study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

ANNUITAS

MARCH 21, 2023

This is an important addition, adding the ability to identify distinct questions that an existing customer might ask that drive a potential upsell, for example. The post Adobe Marketing Automation Updates 2023 | Research Brief appeared first on Annuitas.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Marketing Insider Group

APRIL 1, 2019

Blogs help you attract new clients by answering questions and providing insights on their challenges. Blog Post Frequency RESEARCH] appeared first on Marketing Insider Group. We believe strongly that blogging with consistency is necessary for content marketing to work. Frequency really does matter. But, […].

Research 279

Research Content Marketing Content Marketing 279

Walker Sands

FEBRUARY 21, 2024

Start with these four questions. At Walker Sands, we believe that great B2B marketing is outcome-oriented and audience-obsessed, so we like to think of this first question as a formula: How might we [outcome] among [audience] ? Take the time to research your company, industry and audience to inform your next move.

B2B Thought Leadership 59

B2B Thought Leadership Planning Thought Leadership Marketing & Strategy 59

Launch Marketing

JUNE 7, 2023

This isn’t to say, however, that organizations should be at a standstill and new offerings shouldn’t be unveiled, but many companies that have planned to release new products or services might be questioning their next move. We’re here to tell you it is okay to feel uncertain and have questions about a product launch in this economy.

Product 117

Product B2B Paid Search Agency Buyer Personas 117

Vision Edge Marketing

MARCH 8, 2022

Companies conduct market research , analyze the competition , and talk to customers and prospects to capture market requirements to support developing a new offer to fuel growth. They may have researched market trends, and yes, talked to prospects. Begin to widen your field of vision with these 10 questions.

Marketing Management 172

Marketing Management Paid Search Agency B2B Sales Planning 172

Launch Marketing

NOVEMBER 1, 2023

Ensuring the Right Hire: Identifying VP or Director of Marketing Interview Questions and Answers to Look For Now that you know what you would like your new marketing hire to accomplish, how do you ensure the candidate has the right skills? Question: How do you approach market research and audience segmentation to inform marketing strategies?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Zoominfo

SEPTEMBER 24, 2018

To become one of these top performing sales reps, you must know what questions to ask. Questions to Discover Aspirations and Afflictions. There are certain questions you can ask to uncover both aspirations—the buyer’s goals—and afflictions—the buyer’s pain points. Keep reading to learn more! How are these areas affecting you?

Buyer Need 241

Buyer Need Work Management Zoominfo Marketing Management 241

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Content4Demand

OCTOBER 13, 2021

You need to do your research to understand who your key personas are. If you don’t already have thoroughly researched personas, their answers are likely to help you sketch out a foundation for each of your key audiences. The post Researching Personas? But do you know who already has lots of insight about your customers?

Research 108

Research Barriers Trigger Marketing Demographics 108

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.

Relevance 194

Relevance Research Opinions Content 194

Martech

FEBRUARY 2, 2023

Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following. Then develop the questions you’ll need to answer when researching solutions and talking to vendors. Consider also asking these questions: Why did you move to a COP?

Marketing Automation Services 105

Marketing Automation Services Enterprise Management Work Management Marketing Management 105

Salesforce Marketing Cloud

NOVEMBER 15, 2023

That’s where doing keyword research, and choosing the right SEO keyword, comes in. Link Copied Proper keyword research can answer these questions and help you create content that’s user-focused and SEO optimized. Beyond keyword research: Identify search intent So you’ve found a high volume, relevant keyword.

Keywords 105

Keywords Traffic Research Lead Scoring 105

The Point

AUGUST 25, 2020

A basic assessment will enable you to identify gaps in resources, personnel, data, and technology that in turn can help prioritize investment, research and planning. The following list of questions is excerpted from that workbook, and is an effective starting point for gauging how ready your organization is to fully execute on ABM.

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Content Standard

AUGUST 5, 2022

” I would argue that the question we should steer them towards, instead, is “What are the one or two things we can do that will have the biggest possible impact?” These three questions will help you get more surgical and craft marketing content for the “now” that your business and customers are operating in.

Planning 131

Planning Top of Funnel Paid Search Agency Work Management 131

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Stevens & Tate

DECEMBER 6, 2022

The following are five common questions that you might have about attraction marketing, along with strategies to consider for executing this type of marketing: 1. Additionally, the lack of pressure means that they can do their own research on your brand on their own time, making them more likely to convert. How Do You “Attract” Leads?

Marketing & Strategy 128

Marketing & Strategy Marketing Strategy Top of Funnel Cold Calling 128

Hinge Marketing

JULY 29, 2021

Most professional services executives place little value on research. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it. The real importance of research in business growth. In short, primary research will help you grow your firm. Not sure you agree?

Research 150

Research Service Planning B2B Thought Leadership 150

Hinge Marketing

SEPTEMBER 14, 2022

You need answers to questions. One of the best places to start getting your questions answered is the 4 th edition of our pioneering study of professional services buyers and sellers called Inside the Buyer’s Brain. About the Research. Our research found that the perception of a highly visible firm fell from 23.1%

Research 114

Research Service Budget Programs Social Media 114

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

SalesIntel

NOVEMBER 14, 2022

Qualifying questions are the gateway to not only moving forward in a sale but also building a positive reputation among prospects by demonstrating your interest in their specific needs. What is a Qualifying Question. Best Sales Qualifying Questions. Qualifying leads can feel like a tightrope walk. So, what about beyond that?

Sales Qualified Leads 90

Sales Qualified Leads High Quality Lead Examples Best Practices 90

Outgrow

APRIL 17, 2024

About our guest: Yue Wang , Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation. Leading a dynamic team, she drives research in network architecture and AI-native networks, earning recognition such as the ‘Chinese Women of the Year – Technology’ Award. The Big Questions!

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Heinz Marketing

JANUARY 26, 2023

So, that begs the question: “ how do you stand out from the crowd? ”. Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership? Well, there’s no one right answer.

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

Moz

JANUARY 1, 2019

Posted by AnnSmarty Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source. Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings.

Research 59

Research Optimization SERP FAQ 59