Marketing Insider Group

JUNE 9, 2020

Campaigns don’t work. Your team or your agency defines a message, you pick a favorite creative approach, and a paid media channel, and hope that it will work? People are searching for answers to content marketing questions every day. So I try to publish answers to those questions as often as I can.

Campaigns 308

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 308

Biznology

JUNE 23, 2017

Google is trying to answer that question, based on keywords for the product or service that meets that needs. They consume content that aligns with a huge range of personal interests, beliefs, ideologies, and values. However, Facebook asks you to first answer questions about what you are trying to do.

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Martech

FEBRUARY 5, 2024

Questions that address specific aspects of that experience, like brand attitudes, the purchase process or a service contact. None of these reasons address that big question. But I work with clients who rely on them and we do everything we can to make those emails persuasive and inviting. But what about the recipients?

Ideal Customer Profiles 123

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 123

Hinge Marketing

JANUARY 10, 2023

And, as if that weren’t enough, firms are faced with the prospect of working with clients who have increased expectations around digital engagement. With all these challenges the question arises, “Is it still possible to find success in this environment?” Many High Growth firms have found ways of working around that uncertainty.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

B2B Marketing Directions

APRIL 20, 2024

The study involved a survey of 3,484 business leaders (all LinkedIn members) from a wide range of industries and company sizes. Producers of Thought Leadership - "Managers (and higher) who both consume thought leadership and work for an organization that produces free thought leadership."

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Biznology

JUNE 25, 2020

It’s about transforming how employees work, think and behave in ways that protect people and business from risk, and drive performance. Depending on whose estimate we believe, anywhere from 25-40% of employees working from an office before the pandemic will not return — at least full time — to an office. Think about it.

Work Management 197

Work Management Advertising Channels Organization Tools 197

Salesforce Marketing Cloud

MARCH 15, 2024

AI has taken center stage, but the question on many manufacturers’ minds is “how do I get started with generative AI?” How many different places do your teams have to look at to find answers to simple questions? Outline what works well and document areas or processes that could use improvements.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

SocialPilot

MARCH 8, 2024

Whether you are a freelancer or work at a social media management agency , it’s essential to create a social media proposal to convert new prospects into clients. Once you explain all the work you will do, the details about the budget and the timeline also go into the social media management proposal. Income range?

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Martech

DECEMBER 1, 2023

There are six classifications for use cases: generate, extract, summarize, rewrite, classify and question and answer. Create an outline for the six ways to use generative AI in marketing, covering generation, extraction, classification, summarization, rewriting and question and answer. Crafting an effective prompt is crucial.

Marketing AI 141

Marketing AI Classified Ads Generation Lead Ranking 141

Martech

SEPTEMBER 16, 2022

HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. Compare date ranges in the custom report builder. CRM records improvements. Get MarTech!

CMS Development 109

CMS Development Terms and Conditions Work Management Marketing Automation Services 109

Martech

JUNE 9, 2023

It’s answered questions, made recommendations and generated content based on your prompts. Was the conversation a question (e.g., “What is a CDP?”), Questions: Unraveling marketing dilemmas The second largest segment, constituting 43.5% by far the most common question) How big is the MarTech landscape?

Account Based Marketing 96

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 96

Outgrow

MARCH 7, 2024

Likert Scale 101: A Comprehensive Guide for Every Marketer Ever come across a question where you can’t just stick with a plain yes or no? But first, let’s start with an important question, shall we? It typically presents a question or statement followed by a set of responses ranging from strong agreement to strong disagreement.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Outgrow

MARCH 7, 2024

Likert Scale 101: A Comprehensive Guide for Every Marketer Ever come across a question where you can’t just stick with a plain yes or no? But first, let’s start with an important question, shall we? It typically presents a question or statement followed by a set of responses ranging from strong agreement to strong disagreement.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Top Rank Marketing

APRIL 3, 2024

As anticipated, the report is comprehensive, covering topics ranging from the most effective formats to the nuances of commenting and everything in between. Unfortunately, we only have the answer to one of these questions. Martin novel be released? What is the best format for sharing your LinkedIn content? On to images.

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

SocialPilot

JANUARY 21, 2024

Luke was an absolute gem to work with, and his contributions helped us achieve a fantastic level of engagement and generate valuable leads. More importantly, does influencer marketing even work? Macro-influencers Followers Range : 500k-1m followers Cost Range : $5-$10k Macro influencers have both popularity and niche expertise.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Blue Flame Thinking

JULY 11, 2023

In her tenure, she’s worked with a wide range of companies, including Liberty Mutual Insurance, Georgia Pacific, Spectrum Health (now Corewell Health), Gordon Food Service, Heartland Financial, and more. For writers, changes to AP style can really make a impact in your work. Find out more about Tiffany here! Thanks, Tiffany!

Copywriting 95

Copywriting Buzz Webinar Metrics Positioning 95

Martech

APRIL 14, 2023

Your prospects and potential customers can take a range of pathways to interact with your content and make their way through the buyer’s journey. We will discuss them below in the form of some questions you can ask. When attribution modeling is in play, you will start to see what works and what does not.

Marketing Attribution 109

Marketing Attribution Lead Ranking Multi-Touch Attribution Multi-Channel 109

Martech

SEPTEMBER 16, 2022

Their retail customers range from mom-and-pop liquor stores and restaurants to grocery stores and casinos. Shift7 determined that for e-commerce, sales and experience functions, Salesforce cloud services would work best. The new hires will have the opportunity to work in other roles once the transformation is completed, Zeigler said.

Work Management 127

Work Management Marketing Management B2B Sales CRM 127

Martech

MARCH 8, 2024

Before introducing even more tech into your stack, you must know what you’re working with. It can sound daunting, but if you do the work upfront, the execution and adoption will move quickly and efficiently. Did you answer the question being asked? How confident are you with your team’s readiness for change?

Work Management 119

Work Management Marketing Management User-Generated Content CMO 119

BOP Design

AUGUST 11, 2022

With the rise of AI and conversational marketing technology, today’s marketers are using chatbots more than ever before to provide their audience with immediate answers to their questions. Your sales and marketing team may already be answering a range of questions on a consistent basis. Draft Questions. Use Existing Data.

Conversion 137

Conversion Effectiveness Tips Planning 137

ClickDimensions

MARCH 27, 2023

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. Today we will interview Barry O’Callaghan , Global Director of Marketing Services, to find out more about the Marketing Services team and their offering. What is Marketing Services?

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

Marketri

APRIL 4, 2024

This CEO, like many others, now has two tools and a tactician as his marketing function, but a nagging question in the back of his mind remains, “Now what do we do?” Why One Tactician Won’t Work The solo marketer was a sub-optimal but feasible structure in the 1980s and 1990s for mid-sized B2B businesses.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Optinmonster

MARCH 30, 2024

Marketers have a reputation of often coming off as spammy, making people question whether the marketer’s product is actually any good, or if they’re just boasting about it to convert you into a customer and make a quick sale. Shoppers across all age ranges expect an average of 112 reviews per product when they search online.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Launch Marketing

NOVEMBER 8, 2023

Before we get into the steps for developing personas for your organization, let’s get aligned on some of the basics and explore a few foundational questions surrounding B2B Buyer Personas. They convey a range of important characteristics about these individuals. What locations are the respective personas concentrated in?

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Salesforce Marketing Cloud

MARCH 28, 2023

The ultimate question that I think tech doesn’t ask itself enough is, ‘Is it helping people? But there are serious concerns about a range of potential downsides including data privacy , plagiarism , and spreading m i sinformation and bias. They were shocked that they were being asked an ethical question,” he said.

Ethics 98

Ethics Generation Guidelines Work Management 98

ClearVoice

JUNE 7, 2022

A lot of people make a beeline straight for the frequently asked questions (FAQs) section moments after they reach your site. There’s a good chance this section either directly or indirectly addresses one of their burning questions about your product, service, or topic. That might work. How does a firewall work?

FAQ 98

FAQ Content Education Trust Marketing 98

ClickZ

FEBRUARY 25, 2024

This collaboration, which has been in the works for many years, is set to deepen across the company, with Reddit playing a unique role on the open internet. This access to a wider range of Reddit content in a structured format will enhance the ability of language models to understand human conversations and writing styles.

Google 52

Google API Display User-Generated Content 52

Salesforce Marketing Cloud

AUGUST 30, 2023

I arrived at the Salesforce Tower full of energy and so many questions: Was I going to be able to actually make an impact? Would I drown in intern “grunt work”? I mainly got to work on Salesforce Starter , designing aspects of Starter’s home page. They also affect accessibility for users with a range of needs.

Design 69

Design Content Thought Leadership Validation 69

Salesforce Marketing Cloud

AUGUST 30, 2023

So it made me curious whether I could apply generative AI (not just ChatGPT) to my own work. According to a recent Salesforce study, 40 percent of desk workers don’t know how to effectively use generative AI at work. I go from meeting to meeting and often get to do my “real work” only late at night when I have some quiet time.

Marketing AI 105

Marketing AI Creativity Ethics Training 105

Martech

JANUARY 18, 2024

” The hallucinations range from factual errors to content that’s biased and even dangerous. The company surveyed 1,000 ML professionals based in North America and the United Kingdom working at companies with 500-7,000 employees for the report ( registration required).

Marketing AI 101

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 101

Litmus

JUNE 8, 2023

Now, that said, there’s loads of ways you can work to make your emails more accessible. Designing intelligently with color is the beginning of it, but you can also work to take steps to reduce unnecessary movement, add more free space within an email, and more. Great question, we’re glad you asked. Let’s dive in. Never fear.

Design 87

Design Tips Wikipedia Features 87

Televerde

JUNE 14, 2022

By monitoring your customer service analytics, you can identify a wide range of beneficial information, including: What channels your audience prefers using What channels your audience uses to interact with your brand Common topics/products/services that your audience is interested in How many touchpoints are needed to encourage a sale, etc.

Analytics 114

Analytics Service Customer Satisfaction Word of Mouth 114

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Data strategy answers critical questions such as: Are you working with quality data (i.e. Having answers to these questions help you complete the puzzle by understanding how and when your customer is interacting with your brand. de-duped, error-free, and labeled appropriately)? Where does the data originate?

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

ClearVoice

SEPTEMBER 14, 2021

Thinking about target word counts can help you better structure your content as you work. So as you begin to draft new content, think about a target word count range, but don’t feel married to a specific word count. To a large extent, the optimal word count range is dictated by the kind of post you’re writing.

Content 119

Content Paid Search Agency Keywords Case Studies 119

Martech

JUNE 2, 2023

As consultants, we work with brands to harness technology for innovative marketing. ChatGPT answered just 12 of 42 GA4 questions right We decided to put ChatGPT to the test on something our consultants do regularly — answering common client questions about GA4. A further eight answers (19%) were “semi-correct.”

Marketing AI 96

Marketing AI Analytics Practices Generation 96

Martech

DECEMBER 20, 2023

They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.” They also do a great job answering listener questions. We’re here to help.

Marketing AI 104

Marketing AI Ethics Planning Paid Search Agency 104