WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Discover the answers to these questions and others here in more of the best blog posts and articles about social media marketing so far this year. Which sites are most important to participate in?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

NOVEMBER 5, 2009

Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter? How can you explain the value of social media to skeptics?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

DECEMBER 22, 2008

She recommends new initiatives (such as getting executives using Viddler to answer questions directly from consumers) as well as building on the social media efforts already being led by Scott Monty.

Social Media 20

Social Media Web 2.0 Media Blogger 20

WebMarketCentral

JANUARY 28, 2008

”) and questionable ( Stop using keywords in your URLs. type of questions, this interview on Lee Odden's blog instead gets right to the interesting stuff like "Why do you think so many SEOs get their shorts in a bundle whenever anyone, including yourself, publishes 'SEO as we know it is dead' opinions?"

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

DECEMBER 17, 2009

Find the answers to these questions and others here in more of the best blog posts and articles on search engine optimization from the past year. My only quibble would be with his advice to use the nofollow attribute for PageRank sculpting; the nofollow tag is insidious and the value questionable.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

JULY 28, 2008

The Meta Tag Question by PromotionWorld Writer Carrie Marie Haggerty attempts to cut through some of the confusion over the value of meta tags, which ones are most useful and how to use them. He recommends aggressive content promotion, using social media, and experimenting with universal search among other tactics.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

SEPTEMBER 2, 2009

email and search marketing, the position of the 49% who state that social media will never become as important as the other tactics is more questionable. While it's hard to disagree with the 97% of marketers who believe that social media will complement (not "compliment" — a rare MarketingSherpa word usage error !)

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

DECEMBER 17, 2008

Get the answers to these questions and more in the pieces below, some of the best articles and blog posts from the past year. This article answers those questions and more. How can you ensure that your site works well on mobile devices as well as conventional browsers? What are the most critical design factors to keep in mind?

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

SEPTEMBER 10, 2009

Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow?

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

MAY 12, 2009

It’s a question we hear a lot. Note: This is the first in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. And for good reason. Either way, you’re still marketing to a human being – right? Yes and no.

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

SEPTEMBER 8, 2008

Online advertising guru-ess Jennifer Slegg asks then answers this question with a list of crucial pre-publishing items to check, such as correct spelling, links and tags. Online advertising guru-ess Jennifer Slegg asks then answers this question with a list of crucial pre-publishing items to check, such as correct spelling, links and tags.

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

NOVEMBER 30, 2006

While working on a PR and marketing plan recently, the question came up: are blogs more of a PR tool or a marketing medium? Seems like an interesting question, yet there has been surprisingly little written about it.

PR 20

PR Business Blogging Tools Planning 20

WebMarketCentral

MAY 16, 2008

Jared mixes good humor, bad music and questionable statistics with his unique ability to offend about half of the planet's population. —are Americans lazier than web users in other countries, or just busier? Check it out. As for Jared's take regarding American Idol and the U.S.

Social Media 20

Social Media Media Tagging Case Studies 20

WebMarketCentral

APRIL 6, 2009

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Which raises the question: is a secret still a secret if everyone knows it? Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

NOVEMBER 20, 2005

Ask a customer three key questions: - How well does our company seem to understand your problems? The purpose of the first question is to determine how well your marketing literature is hitting the mark, and to find out if you are really speaking your customer's language. No one likes someone looking over their shoulder.

RSS 20

RSS Pricing Price Promotion 20

WebMarketCentral

FEBRUARY 26, 2009

For example, use Twitter to solicit feedback and questions from the audience during a live panel discussion. Attendees can provide feedback or questions which can further enhance how the speaker presents at the conference. For example, post presenter slides on Slideshare.net in advance of the event.

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

MARCH 16, 2009

Finally, one easy way for B2B marketers to participate in social media—with no out-of-pocket investment and only a limited time commitment—is to use their expertise to answer relevant questions on sites like Yahoo Answers and Answers.com. Your prospects are online asking questions.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

NOVEMBER 3, 2008

There's no question that McCain represents the better "value" in this election: lower taxes, smaller government, free trade, free market healthcare reform, and on foreign policy experience.no When the company first got started, IBM was the premier, established brand in PCs. comparison.

Brand Identity 20

Brand Identity Branding Comparison Pricing 20

WebMarketCentral

SEPTEMBER 25, 2008

After a few emails back and forth, the blogger sent her half a dozen questions for the economist to answer. In her accompanying note, she offered the opportunity to interview the author of the report.

Blogger 20

Blogger PR Outreach Practices 20

WebMarketCentral

MARCH 6, 2009

Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more.

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

JUNE 30, 2009

Find the answers to these random and unrelated questions and more in this set of valuable but difficult-to-classify posts from the last year. question, such as: "If you expect to get a #1 ranking on Google for $99, you're insane;" "Reliable hosting costs more than $9.95 The story behind LOLcats? Find music online? Help wanted.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

JUNE 25, 2007

MediaPost noted that Z-D has " cut costs and reformulated itself as a Web-focused publisher" over the past few years.

CMO 20

CMO Planning Contact Marketing Cost 20

WebMarketCentral

AUGUST 11, 2008

The Socialcast application is a customizable internal corporate social network designed to allow the employees within a company to share information, ask questions, get answers, and engage more deeply in their daily work. Socialcast is focused on using social dynamics to solve organization's internal information problems.

Enterprise Management 20

Enterprise Management Ning Wiki Work Management 20

WebMarketCentral

JULY 14, 2008

In addition, you can mix in "research" type questions that can be used to collect information for later production of a research report / thought-leadership piece. But the CEO may very well be asked to sign off on a final purchase, and is likely to question a purchase from a vendor he or she has never heard of.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

NOVEMBER 18, 2009

Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

NOVEMBER 5, 2006

accounting, legal services, information technology consulting, marketing) and answers questions such as: - What can you do during the business development process that will have the most influence on the decision maker? The current report addresses services selling challenges in a variety of vertical segments (e.g.

Lead Generation 20

Lead Generation Customer Surveys Service Generation 20

WebMarketCentral

APRIL 10, 2007

30, 2006) In which the question is asked (and answered), what is the fundamental purpose of blogging for business? On the occasion of the 101st post to this blog, here's a brief look back at the ten most trafficked posts to this point: 10) Business Blogs: PR Tool or Marketing Tool? 9) More of the Best Website Marketing Tools (Jan.

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

WebMarketCentral

JANUARY 30, 2008

by Alt Search Engines Blogger Charles Knight rates the top 10 alternatives to G-Y-M on several factors including popularity, innovation, leadership and attitude, before finally revealing that the number one alternative search engine for 2007 is.read his post!

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

NOVEMBER 10, 2009

Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

OCTOBER 1, 2007

To answer this question, we asked 10 experts in B2B lead generation." As the introduction to the report states, "We've read a lot of advice about B2B lead generation, and there are a lot of people who claim to know it all. But when you boil it all down, people want to know, `What's really important? What do I need to know?'

einsof 20

einsof Lead Generation Lead Scoring Lead Ranking 20

WebMarketCentral

APRIL 14, 2009

Find the answers to these questions and others here in more of the best blog posts and sites for SEO tools. How can you view your website the way search engines see it? Which URL shorteners work best? How can you use free Google tools to benchmark your search marketing performance against your competition?

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

JULY 8, 2009

Listening," in Twitter terms, means answering questions, re-Tweeting interesting thoughts and links, and sending @ replies. In other words, to attract and keep followers, spend more time listening than talking. Have something interesting to say."

Twitter 20

Twitter Web 2.0 Landing Pages Tagging 20

WebMarketCentral

FEBRUARY 20, 2008

The first step in crafting a marketing plan is to determine overall strategy, and among the first questions to ask when thinking about the strategy are "What do I want my brand to stand for?" and "What are best ways to communicate my brand message?"

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JANUARY 22, 2007

Beyond the limitation to Firefox, one has to ask the question: do users really want a "branded" web browser? CEO Patrick Murphy is betting they will, if there is enough value-add in the form of enhanced browser functionality. Time will tell.

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

FEBRUARY 25, 2008

Jordan supplies a 20-point website "fitness assessment" to help answer the question. by Search Engine Guide The gratuitously repulsive opening paragraph aside, Kalena Jordan provides an excellent post on how to increase website traffic and revenue. After asking "Is your web site working hard enough for you?,"

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

JUNE 25, 2008

Social Tagging Sites, Part 4: B2B Traffic Building , May 15, 2007—my attempt to provide a quantitative answer to the question of whether, and how much, tagging content on social bookmarking sites helps drive B2B web traffic. Social Tagging Sites, Part 7: The Best , June 26, 2007—the summary, after a 60-day test, of which Web 2.0

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

SEPTEMBER 3, 2009

Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year. Turn your social media contacts into leads, and ultimately customers? Take advantage of new tools to raise your own profile by commenting on existing content?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20