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Monday, June 1, 2009
These are all great discussions to have, but there are eight critical questions that need to be contemplated and discussed in order to build a lead scoring algorithm that will truly work in a business environment: 1) What are Your Outputs?: are you using lead scoring to determine who to hand off to sales? what message to communicate to them?
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Friday, September 18, 2009
I've taken Seth's questions to ask on launching your next website and adapted them a bit for content marketing. As you put your next content plan together, use these questions. As usual, Seth has done it again. You won't be sorry. Enjoy! What is the goal of the content marketing project? Who are we trying to please? Which kind? Enjoy
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Friday, July 2, 2010
Despite the technical difficulties we experienced at our biggest webinar— The Science of Facebook Marketing —many of our attendees' questions didn’t revolve only around sound issues. If they have a question or a request, spend the time to address these. Takeaway: Think Content. Takeaway: Stay in Touch Constantly.
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Tuesday, November 10, 2009
Just about every day I answer a question about using Twitter , the microblogging tool. Question #1 What is the easiest way to find someone's @ name? Question #2 What are other ways to find twitter names? Question #3 What does the # mean and how do you find out the # for a conference (for example). Use Twitter Name Search.
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Wednesday, October 3, 2007
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Thursday, September 2, 2010
Using your expertise to answer people’s questions is one of the most effective marketing activities you can imagine. People try to find the information they are looking for by asking questions. Tags: New Platforms search answering b2b marketing questions Nowadays people are not only searching.
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Wednesday, July 22, 2009
There are hundreds of potential NFI's but there is only one question you need to know to pick the right one: What behavior am I trying to drive? The next article in this series will examine specific options as you try to answer this most important question in marketing measurement. And in that case, it's time to throw ROI out the door.
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Tuesday, July 28, 2009
These questions need answers. Questions. Your Mission : Answer one of these questions or ask your own. Tags: Ethics and Values bait and switch ethics false advertising K-Mart obesity questions needing answers so-called experts social media Wal-Mart Cutting to the chase, the blog's author offers several free e-books.
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Sunday, November 1, 2009
Questions are a staple of our lives. Imagine your life for just one day without asking a question — whether out loud or in your head. Each challenge that arises is a question generator. The trick to marketing that creates extremely high degrees of relevance for buyers is to answer their questions. Begin asking questions.
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Tuesday, August 4, 2009
As much as B2Bs today rely on white papers to raise their prospects’ temperatures, you’d think they’d be more uniformly effective. And they can be, if their developers respected just one key principle: focus on your reader, not on your product/service message. Or so says Michele Linn, writing in the White Paper Pundit. To ensure that [.].
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