Everything Technology Marketing

APRIL 27, 2011

Another question we asked is looking to identify ownership of content marketing strategy within the organization. I assume this is partly due to the difficulty in precisely measuring these metrics and their intermediate rather than direct impact on pipeline results. Who owns content marketing strategy?

Content Marketing 100

Content Marketing Paid Search Agency Advertising Agencies Content 100

Everything Technology Marketing

AUGUST 1, 2010

One of the questions is asking participants to select the biggest challenges B2B marketers face when it comes to social media. We are conducting a survey of B2B marketing professionals. Here is a summary of the top-5 challenges the survey identified so far (n = 253). The most selected answer with 56 percent is (1) measuring the results.

Social Media 100

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Everything Technology Marketing

JUNE 10, 2010

The survey will answer questions about the latest social media trends in B2B marketing, what challenges managers face, what platforms and tools are considered effective, how companies measure success, and more.

Social Media 100

Social Media Customer Surveys Peer-to-peer B2B Marketing 100

Everything Technology Marketing

APRIL 14, 2010

Today, in many organizations the executive suite is demanding proof of ROI and CEOs are asking the marketing function questions like: What is your economic value add to the company? The old adage that 50 percent of marketing budget is wasted, the question is which half, just doesn’t cut it anymore. Or add 20 percent?

Planning 100

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Everything Technology Marketing

JUNE 12, 2010

The question "Is traditional B2B marketing dead?" Earlier this week, I was on a panel at the WIT event "The Intersection of Marketing & Technology" in McLean, VA. One of the discussions was about the dramatic changes happening in B2B marketing today and what the future will hold. ignited a lively discussion.

B2B Marketing 100

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Everything Technology Marketing

MAY 31, 2011

Please share your content marketing ideas and questions with our readers in the comments section below.

Marketing Report 100

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Everything Technology Marketing

APRIL 12, 2011

The first survey question is designed to better understand the motivation of organizations engaging in content marketing as a B2B marketing strategy. After the first couple of hundred responses, patterns and trends have stabilized - a clear sign that we are getting close to a representative sample size.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Marketing Automation Services Content Marketing 100

Everything Technology Marketing

NOVEMBER 14, 2009

By answering these two questions you can define success for you and your team. We find answers to these kinds of questions can often help with creating the strategy: 1. Step Two: Establish Success Factors Should you decide to pursue a market you will want to have a clear idea of what success is before proceeding.

Planning 100

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Everything Technology Marketing

MARCH 27, 2010

Now you and your marketing organization will be able to answer these kinds of questions about your customers. It generally takes technology to collect, aggregate and integrate all of your customer data. But it is essential that all your data be integrated into one robust system. Who are your most profitable customers? What do they buy?

Allocation 100

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Everything Technology Marketing

OCTOBER 10, 2010

One of the first questions that arises is how do I segment markets based on attributes I cannot easily observe from the outside? HOW DO I MARKET TO SEGMENTS? For example, how do I know whether an organization is an early adopter or laggard without investing a tremendous amount of research (that often leads to ambiguous answers anyway)?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100