B2B Memes

SEPTEMBER 19, 2011

In response to a reader of his superb recent series of posts on why and how to use Twitter, Steve Buttry addressed the question of how to handle curmudgeonly journalists who continue to resist it. Related posts: Journalists, Content Marketing, and Tough Questions. The next front is something quite different: e-books.

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

OCTOBER 5, 2012

If you think content is king, you should ask yourself the question Jeff Jarvis posed last year : Is the greater value to be found in content itself, or in “the relationships and data it can spawn”? As he puts it, the “new publishing” consists in ”understanding how users work and supplying. Think carefully.

Content 100

Content Press Conference Demand 100

B2B Memes

OCTOBER 5, 2012

If you think content is king, you should ask yourself the question Jeff Jarvis posed last year : Is the greater value to be found in content itself, or in “the relationships and data it can spawn”? As he puts it, the “new publishing” consists in ”understanding how users work and supplying. Think carefully.

Content 100

Content Press Conference Demand 100

B2B Memes

NOVEMBER 13, 2011

The bad journalist gets in trouble because they use it incorrectly; the good journalist knows it’s a place to get oriented and to find out what questions to ask. .” His response is worth repeating to any journalist that either uses Wikipedia unthinkingly or unthinkingly refuses to use Wikipedia: Journalists all use Wikipedia.

Wikipedia 100

Wikipedia Design Transparency Positioning 100

B2B Memes

APRIL 26, 2012

You get more nuance, more spontaneity, and you usually get a real human being to answer a question. Fine to use the Internet for some basic research, or in a pinch to e-mail a source for a comment, but it’s faster and often better to call. E-mail is too easily ignored; a person on the phone is harder to put off.”.

Tools 100

Tools Ethics Aggregators Blogger 100

B2B Memes

JUNE 18, 2012

Let me begin to answer those questions by summarizing and linking to Rex Hammock’s post last week on this very issue. Is summarizing and linking to another person’s article an honorable act or a form of theft? How can you distinguish between good curation and bad curation?

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Curation Aggregators Act-On Guidelines 100

B2B Memes

SEPTEMBER 26, 2012

For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? The answer, unfortunately, is not yet clear. But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? The answer, unfortunately, is not yet clear. But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

DECEMBER 3, 2011

” Less dramatically, and, I hope, in an ethically unblemished context, I found myself yesterday asking a similar question: What next? Senate, against all odds and only by contravening his most deeply held principles, Robert Redford looks at his campaign advisor in bewilderment and asks, “What do we do now?”

Ethics 100

Ethics Impressions Intent Social Media 100

B2B Memes

NOVEMBER 2, 2011

You might question the quality of those novels, but that’s not the point of NaNoWriMo. What started out in 1999 as a casual contest among 21 Bay Area writers has turned into a world-wide event that’s led to several best sellers and many thousands of novels that might never have otherwise been finished.

Social Media 100

Social Media Media Rules Tools 100

B2B Memes

JUNE 16, 2011

Faced with such questions, I tend to throw up my hands in despair and fall back on a selfish impulse: “This is my search for truth here. Can you give such readers what they need without, perhaps impossibly, also giving them what they want? Does your goal of truth telling somehow imperceptibly slip into propaganda?

Leads 100

Leads Lead Marketing Qualified Leads Process 100

B2B Memes

OCTOBER 22, 2010

But whether that code will call for a clear distinction between editorial and promotional content is still, I fear, an open question. One way or another, content marketing will get its own code of ethics.

Rules 100

Rules Ethics Content Marketing Guidelines 100

B2B Memes

MARCH 11, 2011

I sent her a few questions on the ethical use of social media by e-mail just for background research, but her responses were so insightful and revealing that, with her permission, I’m posting them here. Great question. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

NOVEMBER 8, 2011

When Topolsky appeared last Sunday on This Week in Tech , host Leo Laporte asked a key question. Does its future lie in becoming a great destination site, or in creating a unique identity for its content? “You’ve made a great destination, but I just wonder: Do destinations matter anymore?

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Aggregators RSS Content Design 100

B2B Memes

JUNE 21, 2010

Although the grounds for his optimism might be questioned, I’ll leave that to prophet of print doom Private Frazer and others. Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines.

Content Marketing 100

Content Marketing Content Blogger Lead Ranking 100

B2B Memes

AUGUST 10, 2012

So I guess I still can’t answer my opening question. The publisher’s role now is to provide and share a common platform for community voices. I’m old enough to find this vision troublesome, and radical enough to see its potential. What do you think? Related posts: Content’s Evil Twin: Advertorial.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

So I guess I still can’t answer my opening question. The publisher’s role now is to provide and share a common platform for community voices. I’m old enough to find this vision troublesome, and radical enough to see its potential. What do you think? Related posts: Content’s Evil Twin: Advertorial.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

SEPTEMBER 15, 2011

Journalists, Content Marketing, and Tough Questions. As a personal branding tool for journalists, Facebook may have just slipped into overdrive. Related posts: Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy. Should Journalists Learn to Code?

Facebook 100

Facebook Work Management Marketing Management Differentiation 100

B2B Memes

MARCH 6, 2012

What interests me here about the book, though, is the obverse question implied by the evocative title: What is the lifespan of an error ? It relates the years-long debate between D’Agata, an essayist, and Fingal, a fact checker, about whether artistry and accuracy can cohabit in the same nonfiction essay.

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Comparison Blogger Cost Demand 100

B2B Memes

OCTOBER 8, 2010

You’ve probably heard the horror stories about people leaving compromising or questionable information about themselves on the Web that ends up damaging their job prospects. While that may be an extreme position, there’s no question that blogging experience is becoming a de facto requirement for B2B job applicants.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

FEBRUARY 23, 2011

In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. It spurred a substantial number of comments, and even played a small role in that all-too rara avis, a blog post by Paul Conley.

Advertising Mediums 100

Advertising Mediums Press Blogger Newsletter 100

B2B Memes

JANUARY 10, 2011

That was the implicit question in a plaintive tweet last week from Bob Scheier: After a look at HubSpot’s Writers Network , he asked: “Why are rates so low ($50/blog post)? Content is getting ever cheaper, but to be effective, content has to get ever better. Sooner or later, one of these trends is bound to falter–but which will it be?

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

JUNE 22, 2010

So for me, it’s not a question of whether CEOs have the right to use ghost writers. If a CEO doesn’t care enough to write his or her own blog, why pretend to? Maybe, just maybe, a blog isn’t a good idea for most CEOs. There’s a reason that the Fake Steve Jobs has a blog and the real one doesn’t.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

MAY 11, 2010

Three weeks ago, in my last post on this blog, I asked the question, “ Is B2B Ready for Corporate Journalism? But it’s also due to a public relations problem. I mean this literally: to many journalists, content marketing is just another term for PR. “ My silence since then, alas, doesn’t mean I found the answer.

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PR Content Fulfillment Public Relations 100

B2B Memes

JULY 22, 2011

Then, apply it vigorously to the buttocks of the instructor who gave you this question. You want a nice, meaty sizzle.”. As Buttry points out, it’s clear that Weingarten in fact has no objection to the concept represented by the phrase “personal brand.”

Social Media 100

Social Media Media Opt-out Opt-in 100

B2B Memes

DECEMBER 6, 2011

And though he is now beginning to question its potential, he was an early advocate for content marketing as a promising new career path for journalists. He is, as he puts it, “hypersensitive to how new technology opens up opportunities in old worlds.”

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

APRIL 2, 2010

And it’s the same answer to pretty much all questions in business publishing. (No, But in the B2B network, the publisher has to provide that content, and lots of it: “What is the answer? It’s quite simple. No, not alcohol.) It’s content.

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Conversion B2B Social Networks Communities 100

B2B Memes

JULY 25, 2011

In a post today on The Wall , Tom Callow addressed the tricky question of ownership of journalists’ Twitter accounts. If employees use a Twitter ID that combines their names with those of their employers’ brands, whose account is it? The issue is more complicated than you might think, and isn’t likely to be resolved anytime soon.

Twitter 100

Twitter Personalization Ethics Social Media 100

B2B Memes

OCTOBER 19, 2011

His question wasn’t one I could answer easily on Twitter, because for me, at least, there’s no clear and simple answer. That prompted a response from a practicing trade journalist and former colleague, who asked “I can see why knowing things like HTML and CSS can be helpful but do most journos need more than that?”.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

MARCH 12, 2010

It answers legitimate questions and serves real needs. The content Demand Media produces is indeed ordinary and uninspired, but for the most part it works. It is commodity content, like commodity components in many usable and affordable PCs. There’s an important role for such low-end content.

Demand 100

Demand Advertorials Media Content 100

B2B Memes

APRIL 1, 2010

The following three questions, based on your relationship to your content, your audience, and to the people and companies you cover, should get you started. So you may want to think about this sooner rather than later. Who owns your content? If the people that create your content are employees of your company, it’s pretty simple.

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

B2B Memes

JANUARY 31, 2012

And if you’re not sure, or you have a different take on this than I do, share your thoughts and questions in the comments. And if it doesn’t ship, it doesn’t count. Then why not try it? I have, I admit, become a self-publishing enthusiast. The Coming Content Marketing-Publishing Continuum.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100

B2B Memes

SEPTEMBER 9, 2010

I asked Brown by e-mail whether he could answer a few questions about Briefing Media’s strategy. (The first of those editors will be Patrick Smith, aka Psmith, Journalist.) Similarly, I think they’re wise to match their curated third-party content with original work.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

SEPTEMBER 6, 2011

Not surprisingly, his questioning led at least one reader to wonder whether Jarvis’s own school of journalism has “any real mission or identity.&# Jarvis rightly replied that questioning is what both journalists and teachers are all about. I am coming to wonder whether we should even reconsider the word journalism.”.

Blogger 100

Blogger Class Education Training 100

B2B Memes

JUNE 7, 2011

There seems to be less consensus, however, about the logical next question: If you use guest posts, should you edit them? In a way, I’m asking a trick question. The real question, then, is just how much editing you should do. As I explain below, the moment you accept an article, you’ve already started to edit it.

Blogger 100

Blogger Guidelines Tips Ethics 100

B2B Memes

NOVEMBER 14, 2011

Because as they shift themselves and their products into the digital age, one of the most important questions they must ask is whether to evoke the functionality of the old forms of their output or leap wholly into the new ones. But if they don’t ask the question, they will probably get it wrong.

Wikipedia 100

Wikipedia Design Paper Display 100

B2B Memes

JUNE 2, 2011

A spate of recent blog posts have, independently it seems, questioned the traditional preeminence of the article as the basic unit of journalism. Her final question focused on the article: “Do you think the ‘article,’ as a form, needs to be reinvented? “

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Aggregators Lead Ranking Conference Twitter 100