Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists. No one reads your emails Less than 8% of the contacts in your purchased or third party list will open your emails.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

InsightSquared

DECEMBER 20, 2019

This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management. Keeping tabs on all this great content is never easy, so we’ve compiled a Best of List with top webinars from our team and partners, to guide you into the new year!

Webinar Metrics 156

Webinar Metrics Marketing Attribution Forecasting Lead Ranking 156

Martech

FEBRUARY 15, 2023

Join a live webinar and hear engagement experts discuss proven ways to keep customers engaged and purchasing more. Click here to view more MarTech webinars. The post Webinar: Keep customers engaged all year long appeared first on MarTech.

Webinar Metrics 104

Webinar Metrics Purchase Paper Marketing 104

MarketJoy

AUGUST 3, 2018

MarketJoy hosted a live webinar with AA-ISP (American Association of Inside Sales Professionals) on 26th July 2018. You can listen to the entire webinar here: You can download the webinar deck here: ?. The post [Webinar] How B2B Purchasing Decisions Have Changed appeared first on MarketJoy. Written By.

Webinar Metrics 53

Webinar Metrics Purchase Buyer Personas B2B 53

Only B2B

OCTOBER 5, 2021

According to Retail Dive , 87 percent of buyers use the internet and search online to study a product before purchasing it. Is it necessary to make the purchase even if the information isn’t helpful or accurate? The post Purchasing Intent Data – How To Select A Intent Data Vendor appeared first on Only-B2B.

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

Martech

NOVEMBER 11, 2021

Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just 17% of their entire purchase journey with sales representatives. This is where webinar engagement tactics shine. “It How to prove the benefits of webinars with engagement data.

Webinar Metrics 117

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 117

Martech

JANUARY 10, 2023

Join our live, interactive webinar with Kate Richardson, Director of Customer Retention Marketing at Artifact Uprising and Toby Yuen, Customer Success Manager at Blueshift and discover proven ways to keep customers engaged and purchasing more. Click here to view more MarTech webinars.

Webinar Metrics 100

Webinar Metrics Interactive Marketing Purchase Campaigns 100

Martech

NOVEMBER 3, 2022

Online purchasing is booming. Click here to view more MarTech webinars. The post Webinar: 5 Ways to make CX drive conversions and revenue appeared first on MarTech. During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Consumers are online, and their expectations are shifting.

Webinar Metrics 101

Webinar Metrics Conversion Differentiation User-Generated Content 101

Martech

JANUARY 17, 2023

But to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Join Salesforce in a live webinar and hear how Manheim Auto optimized email journeys and created a readily accessible view of real-time campaign results. Click here to view more MarTech webinars.

Webinar Metrics 68

Webinar Metrics Personalization Click Rate Email Marketing 68

Porch Group Media

DECEMBER 2, 2021

In this webinar, V12 explores data-driven customer retention strategies that you should add to your playbook in 2022. higher YoY growth than other companies in customer retention, repeat purchase rates, and customer lifetime value. However, while 44% of businesses focus on customer acquisition, only 18% focus on customer retention.

Webinar Metrics 101

Webinar Metrics Demand Ad Building Marketing & Strategy 101

ClearVoice

MARCH 29, 2021

Marketing activities late in the funnel work to validate the buyer’s purchase through decision-enabling content that helps late-stage buyers confirm their choice and avoid buyer’s remorse. But, someone who attended an in-depth product webinar? It’s a good time to offer a demo or consultation… content that validates the purchase.

Top of Funnel 98

Top of Funnel Validation Marketing Funnels Purchase 98

Porch Group Media

SEPTEMBER 5, 2019

[On-Demand Webinar] How Travel Brands Are Powering Customer Acquisition with Purchase Intent Data. In this webinar, V12 discusses how travel and hotel brands are using active purchase intent behavioral data to reach consumers in the market for travel. Interested in learning more about our travel marketing solutions?

Purchase Intent 45

Purchase Intent Intent Data Acquisitions Purchase 45

Search Engine Journal

MARCH 7, 2022

Want your dedicated webinar viewers to finally make a purchase? Learn how to turn your webinar experience into a successful profit machine. The post 7 Exclusive Ways To Convert Webinar Viewers Into Customers appeared first on Search Engine Journal.

Webinar Metrics 88

Webinar Metrics Purchase 88

Porch Group Media

APRIL 26, 2022

When consumers move, they’re in-market to purchase a variety of items and services. The post Items Millennials Purchase in the First 12 Months of Moving first appeared on V12. Download Report.

Purchase 52

Purchase First-Mover Advantage Webinar Metrics Marketing Report 52

NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format. They’re not a lead volume driver.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Zoominfo

AUGUST 11, 2019

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ).

Webinar Metrics 100

Webinar Metrics Paid Content Paid Search Agency B2B Marketing 100

Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI.

Work Management 97

Work Management Webinar Metrics Marketing Management Software 97

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Didn’t make the live webinar? We recorded the whole thing. What do I do with reliable opens in Litmus?

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

Hubspot

SEPTEMBER 30, 2020

And, although some marketers once believed that " webinars were dead ,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event. Because of their educational format, webinars can offer a number of great perks to brands. But webinars aren't always easy to plan and execute.

Webinar Metrics 101

Webinar Metrics Class Bandwidth Work Management 101

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Porch Group Media

MARCH 31, 2020

2020 Modern Marketer’s Success Kit to Purchase Intent Marketing. The 2020 Success Kit to Purchase Intent Marketing gives you access to some of our most informative resources on in-market shoppers and purchase intent marketing trends, strategies and tactics. Download our 2020 Purchase Intent Marketing Success Kit.

Purchase Intent 52

Purchase Intent Purchase Intent Case Study 52

Litmus

OCTOBER 12, 2020

Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! Here’s a recap of our answers to the most popular questions, along with our take on some of the questions we didn’t get to during the live webinar. Don’t worry. Can we override Dark Mode styles using CSS?

Webinar Metrics 90

Webinar Metrics Domain Deliverability CAN-SPAM 90

Litmus

FEBRUARY 17, 2022

Didn’t make the live webinar? We’ve highlighted some questions from the webinar, along with our responses, below. How can you segment your audience based on factors like purchases, product use, and persona? A first iteration of this might be pulling together the most viewed or most purchased items.

Webinar Metrics 82

Webinar Metrics Work Management Personalization Marketing Management 82

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Did they download an eBook, attend a webinar, or do something else? If so, that’s a great first step. Design reengagement campaigns.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

PureB2B

MAY 30, 2022

According to GoToWebinar, 57% of webinar registrations come from email, making it the most effective channel to promote your webinar. Those who attend webinars will spend an average of 57 minutes viewing making it the most effective way to reach those making a purchase decision. Register for our latest webinar!

Webinar Metrics 62

Webinar Metrics eCommerce Click Rate Template 62

Porch Group Media

FEBRUARY 1, 2022

Watch our webinar which unveils new research, conducted with the Harris Poll, featuring the 2021 New Mover Trends Report. Highlights of the webinar include an overview of today’s mover, revealing The Profile of Today’s Mover , How Today’s Mover Spends , and How Today’s Mover Feels. For example, did you know? Download Now!

Webinar Metrics 52

Webinar Metrics First-Mover Advantage Demand Trends 52

Hive9

NOVEMBER 18, 2016

Webinars are widely regarded as one of the best tools for conversion that marketers have, and for good reason. In a lot of cases, it’s the touch point that launches prospects from the general lead pool into the category of sales qualified leads or even to the point of purchase.

Webinar Metrics 100

Webinar Metrics Sales Qualified Leads B2B High Quality Lead 100

Parse.ly

MAY 12, 2022

VP of Marketing Dave Cardiel recently joined The Content Advisory Founder and Chief Troublemaker Robert Rose for a webinar led by BRAND United President Chris Lyons to discuss those objectives. . Watch the full webinar. 5/5/2022 webinar audience poll. WordPress VIP and Parse.ly How can we do more with less?

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

Litmus

OCTOBER 15, 2021

In this webinar, Grace Murray (Account Manager at Litmus) and I talked about why emails land in spam, how Litmus Spam Testing works, and how you can avoid the junk folder with Litmus. Didn’t make the live webinar? Thank you to everyone who chimed in during the webinar with a question! And they won’t, if we can help it.

Webinar Metrics 83

Webinar Metrics CAN-SPAM Deliverability Domain 83

MarketJoy

JULY 27, 2018

While B2C buyers may make a purchasing decision the first or second time they come into interaction with a brand, B2B buyers may need several meetings, demos, proposals, and phone calls before making a decision. Usually, you’ll have to get buy-in from every decision maker before a purchasing decision is made. B2B Buying Process.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Aberdeen

MAY 15, 2020

B2B sales and marketing leaders are consistently working towards the same goal: Developing tailored messaging to engage their clients within the buyers journey, and drive them to purchase. The post [Webinar] How to Align B2B Buyer & Seller Journeys to Maximize Revenue appeared first on Aberdeen. The ROI of aligning the two.

First-Mover Advantage 98

First-Mover Advantage Webinar Metrics Buyer Intent Buyer's Journey 98

Litmus

AUGUST 2, 2021

Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! April said, “Maybe they just made a purchase, then you want to send them a communication that tells them how to use that product. Humanity and empathy messaging. Team morale (and keeping it high).

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Customer Experience Matrix

MARCH 8, 2011

This Friday I'll be presenting a 45 minute free Webinar, sponsored by Focus.com and hosted by the ever-popular Adam Needles, on preparing for a successful marketing automation deployment. But this webinar isn’t about why you should buy marketing automation – that’s been discussed at length by everyone in the business.

Marketing Automation 120

Marketing Automation Webinar Metrics Automation Purchase 120

Webbiquity

NOVEMBER 21, 2021

Webinar & Webcasting Tools. Webinar Ninja. The Deal: For every signup this weekend, Webinar Ninja will plant trees through One Tree Planted. You’ll even get a digital certificate, documenting how your purchase did some good for the world. The Deal: Get 30% off all Fotor annual plans using coupon code BF21.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332