NetLine

APRIL 14, 2022

Here are a few key highlights from this volume: Professionals registering for webinars are 29% more likely to make a purchase decision within 6 months. The more your audience consumes, the more likely they are to be closing in on a purchase decision. . Live Webcast. of B2B professionals expect to invest within the next 6 months.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Webbiquity

MARCH 30, 2021

You can switch up your personalization efforts by tailoring your landing page, incentives, rewards, offers, and recommendations to foster a personalized experience based on the prospect’s industry, browsing history, online behavior, and stage of purchase. Leverage Live Chat for a Personalized Experience.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Leadspace

AUGUST 15, 2019

It’s less about consumer branding and more about the value of the purchase. As such, customers are more likely to take more time before making that all-important purchase. Can an argument be made that a business audience is more critical of its purchases than a consumer audience?

Webcast 48

Webcast Business Case Studies Case Study 48

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. Historically purchased lists have had a bad reputation for quality. List rentals can also reach a larger portion of a given target audience than purchased lists.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

B2B Marketing Directions

JULY 17, 2022

However, NetLine's analysis also found that business professionals who registered to access white papers were more likely than other registrants to be expecting to make a purchase in the following 12 months. NetLine found that on-demand webinars and live webcasts were also good indicators of short-term purchase intent.

Research 52

Research B2B Purchase Intent Paper 52

Avitage

MARCH 28, 2013

.” This IDG Enterprises report is the result of a survey of 1,025 IT decision makers to “to gain a better understanding of the role content consumption plays in the purchase process for major technology products and services.” My first observation is this is the estimated spend.

Allocation 120

Allocation Webcast Content Case Study 120

Avitage

MARCH 28, 2013

.” This IDG Enterprises report is the result of a survey of 1,025 IT decision makers to “to gain a better understanding of the role content consumption plays in the purchase process for major technology products and services.” My first observation is this is the estimated spend.

Allocation 120

Allocation Webcast Curation Content 120

The ROI Guy

APRIL 21, 2017

I recently had the pleasure of interviewing Nancy Maluso, Research Director from the analyst firm Sirius Decisions in our webcast” What a Buyer Wants, What a Seller Needs. Checkout the On-Demand webcast and Presentation. When it comes to value, many think its all about financially quantifying the ROI impact of proposed solutions.

Disintermediation 56

Disintermediation Webcast Peer-to-peer Personalization 56

markempa

JULY 13, 2006

« Sales Leads Are Too Valuable For Sales People Alone | Main | MarketingSherpa Data on the Best & Worst Lead Generation Offers for 2006 » How Podcasts Impact B2B Purchase Decisions A key aspect of lead generation is to engage people as early in their buying process as possible, because thats where you can make the biggest difference.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Only B2B

MARCH 17, 2020

We recommend striking while the iron is hot, enabling you to see immediate ROI from your event — but what about the connections you made with people who aren’t quite willing to make a purchase? We specialize in webcasts, webinars, meet-ups, seminars, product launch, and other live events. That’s where marketing technology pops in.

Account Based Marketing 81

Account Based Marketing ROI Planning ABM 81

Digital B2B Marketing

AUGUST 23, 2012

Explicit provided information, such as a timeframe to purchase, role in the purchase process or existing solutions. It can also include priorities, risk profiles, media usage, role in the purchasing process and numerous other elements and anecdotes.

Lead Ranking 100

Lead Ranking Lead Scoring Peer-to-peer Marketing Qualified Leads 100

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). This strategy will keep your brand top of mind until they’re ready to start the purchasing journey. Key Takeaways: Of course, there’s no perfect formula for trade show success.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Everything Technology Marketing

APRIL 4, 2011

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Crimson Marketing

JULY 23, 2015

Both Marketing and Sales need to set up a lead-tracking system—all the way through the buying cycle—to know when a prospect purchases, renews, or cancels. PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Conductor

APRIL 15, 2020

By answering product questions truthfully and fully, you put yourself top of mind for when money is available for purchases. This is especially true during difficult economic times when businesses aren’t as willing to spend money and are more diligent about choosing a product. This is what it means to build brand trust and brand equity.

B2B Marketing 64

B2B Marketing Enterprise Management Planning B2B 64

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers), webinars/webcasts (64%), video (60%), and blogs (60%). And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Digital B2B Marketing

JANUARY 26, 2012

To date, the currency that purchases our attention is content. For me, live webcasts are a format of last resort. Today, marketers are locked in a battle for attention. As individuals, we are flooded with more marketing messages than we can consume. Getting our attention requires something exceptional. Blog posts or articles are best.

Content Marketing 100

Content Marketing Planning Webcast Lock-In 100

Customer Experience Matrix

MARCH 24, 2011

Another version of the program will be presented in San Francisco in July; the company also live streams a free Webcast. IBM ’s Yuchun Lee gave an opening keynote that highlighted the pervasive influence of online information over all customer activities, not just online purchases. Several speakers touched on parts of this.

Conference 120

Conference Paid Search Agency Ads Webcast 120

Content4Demand

DECEMBER 6, 2022

Last week, we recapped the first half of that webcast, discussing how Allyson set those campaigns up for success. According to data from the Content Preferences Report 2022 from Demand Gen Report, today’s buyers rank research and survey reports as the most valuable sources for researching B2B purchases.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Digital B2B Marketing

JULY 11, 2013

However, if they already know and respect your company, they are far more likely to give you the courtesy of a couple minutes and information that may be valuable down the road, even if they are not ready to purchase today. Larger webcast audiences. Increased Site Traffic. This list goes on. More inbound contacts. Your Turn.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

The ROI Guy

OCTOBER 11, 2016

In an interview with Randy Perry, VP of Business Value Consulting for IDC, we discussed several key changes in purchase decisions for hardware, software, Cloud and services, leveraging IDC’s research from over 400 enterprise buyers over the past two years. Although business value analysis is required, most buyers struggle with the numbers.

Webcast 40

Webcast Lead Ranking Budget Programs Marketing Proposals 40

illumin

JUNE 27, 2018

We encourage you to take a look at their Top 20 Ranker report , which provides you with a listing of the top performing digital audio publishers and networks measured by the MRC Accredited Webcast Metrics(R) platform. This includes U.S. and International listening, as well as insights into listening trends. LET US HELP YOU GET STARTED.

Ads 40

Ads Allocation Advertising Agencies Webcast 40

WriteSpark

FEBRUARY 18, 2009

Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media.   Forrester Research: Download slides and listen to the webcast about this survey.  Content Marketing. Sales Materials. Social Media. White Papers. Working with Writers. TrackBack URL for this entry: [link].

Social Media 120

Social Media Media Forrester Copywriting 120

Valasys

SEPTEMBER 30, 2019

& revisits to demarcate the groups showing exceptional buying-intent which points towards a probable purchase. Ada uses an amalgamation of metrics such as the volume of content consumed, duration of engagement & duration of engagement. &

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Content4Demand

DECEMBER 6, 2019

When buyers are ready to make a purchase, they need hard data to support their reasoning and make the case to those with approval power. On the live webcast, it also gives attendees an opportunity to ask your customer questions. Use Case Studies to Seal the Deal. It’s like giving your attendees a personal reference, on the spot.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Hubspot

JANUARY 11, 2021

Considering 64% people are more likely to consider or purchase a product after seeing diversity or inclusion in advertising, it's critical you ensure your landing pages and website represent true diversity. Does your website's collection of photos and images match the audience representation you created across your entire ad campaign?

Advertisements 101

Advertisements Advertising Tips Paid Search Agency 101

SnapApp

MAY 21, 2013

The webcast sparked new ideas on how to use interactive content to drive traffic to the web and ultimately purchase our products.”. . “Great tips on how to leverage your organization's existing content in engaging, interactive ways through polls, surveys and other tactics.”.

Webinar Metrics 48

Webinar Metrics Conversion Webcast Eloqua 48

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

ViewPoint

OCTOBER 2, 2012

He notes that when they survey sellers on a hundred things marketing produces—like a data sheet, a webcast, a white paper, an event, etc.—sellers Purchasers are doing a lot of research before they engage with your company. sellers invariable say they use 15% to 20% of those things. Buying cycles are changing.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars /webcasts (66%), case studies (66%) and whitepapers (63%) ( source ). This strategy will keep your brand top of mind until they’re ready to start the purchasing journey.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

EveryoneSocial

AUGUST 13, 2018

Many speak and present through webinars, webcasts, or broadcast programs. Next, thought leaders forged their way into the public relations and journalism arena, becoming the go-to sources for research, insight, and interpretation of the latest news and industry trends. Thought leaders present. Many are highly paid keynote speakers.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

KoMarketing Associates

MARCH 24, 2014

As a result, followers are left wanting more, which could lead to a purchase of a complete report or a subscription to the service. As the software industry is quick to evolve and often times hard to keep up with, VMware offers a number of webcasts and learning sessions for followers to keep a finger on the industry and company’s pulse.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Buzz Marketing for Technology

JUNE 27, 2008

Purchase research and Webcasts securely online. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research. Opt in to receive research updates via email. Archived Teleconference: Supporting And Embracing Customers With Social Technologies.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

NetLine

APRIL 11, 2023

more likely to be correlated with a purchase decision <6 months. of them expect to make purchase decisions within the next 12 months—a YOY increase of 8.8%. The belief was the more your audience consumes, the closer they are to a purchase decision. eBooks represented 33.6% of total registrations and were 3.5x

Demand 52

Demand B2B Webinar Metrics Intent 52

Marketing Insider Group

MAY 5, 2011

But this is incomplete for a number of reasons: There is almost always more than one person involved in B2B purchase decisions. Having used this kind of data to make marketing mix decisions, you quickly see that the common “last touch&# tactics (tele, web visits, webcasts) still get most of the credit.

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

Vidyard

AUGUST 10, 2016

But generally speaking, you probably want to move away from benchmarking yourself against number of views and move towards more in-depth analytics indicative of a greater purchase intent, engaged employee base, or active customers. Obviously, the first step in measuring your live stream success is to know what your goals were at the outset.

Ad Building 65

Ad Building Top of Funnel Marketing & Strategy Lead Capture 65

The ROI Guy

DECEMBER 10, 2011

The large and growing investments highlight the important role content continues to play in the marketing mix, being used by most to fuel purchase decision making. According to the study of over 1,000 marketers, this spending is not only significant, but expected to increase for 60% of the respondents over the next year.

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40