Webbiquity

MARCH 19, 2019

send a request to purchasing to buy an item, and then assign someone to set or install the item for an employee. So early on, we exhibited at trade shows that people from big companies were attending. from an employee’s manager, then the VP, then finance, etc.), John Sundberg: We generally sell to very large companies.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Paid Search Agency 177

Webbiquity

SEPTEMBER 29, 2020

This is driven partly by disappointment in tools purchased early in the lockdown, and partly by the demand from attendees for richer, more engaging online event experiences. To generate business, companies organize summits, events, trade shows, and expos.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Webbiquity

DECEMBER 3, 2013

Given that 70% of the b2b purchasing cycle is complete before a vendor’s sales team is even aware of the opportunity, websites are now expected to accomplish much of the pre-sales heavy lifting. One-to-one tactics are holding steady.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

Given that 70% of the b2b purchasing cycle is complete before a vendor’s sales team is even aware of the opportunity, websites are now expected to accomplish much of the pre-sales heavy lifting. One-to-one tactics are holding steady.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Webbiquity

FEBRUARY 16, 2016

60% of buyers who feel a “high brand connection” are more likely to purchase, even at a higher price, from those brands versus competitors. Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. Social media benefits are unclear. Direct Marketing ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

SEPTEMBER 16, 2013

So we have to ask: Why would someone purchase fakes on a system whose sole function is to communicate with people?” The second is the notion of “purchasing” Twitter followers, which is a bad idea regardless. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake.

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

SEPTEMBER 16, 2013

So we have to ask: Why would someone purchase fakes on a system whose sole function is to communicate with people?” The second is the notion of “purchasing” Twitter followers, which is a bad idea regardless. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake.

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

FEBRUARY 4, 2013

Before the Web…a person needed to see a message seven times before a purchase decision is made. Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help. Today a person needs to see a message upwards to 20 times. Think of marketing as the hub.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Webbiquity

DECEMBER 1, 2010

The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Again, you can download the free executive summary or purchase the full report to get all the details. Want to know more? Share this on Bebo.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

JUNE 16, 2020

Most thought live events such as trade shows and customer conferences would return by mid-summer. In the second phase, panic , buyers put the brakes on purchasing and marketers put the brakes on spending. More than 40% of buyers said they had “stopped making large purchases.” That’s not going to happen.

Marketing Budget 227

Marketing Budget Budget Programs Buy Software 227

Webbiquity

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. Speaking at an event?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

AUGUST 19, 2021

Will you be launching at a popular trade show? Will only registered users and businesses be allowed to purchase your first offerings? Think about when you’re going to launch and how you’re going to do it. Will initial sales be available online only? These are all elements to plan and consider.

Product 273

Product Paid Search Agency B2B Advertising Agencies 273

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. According to Gartner , members of B2B buying teams spend nearly half of their time doing independent research, and: “When B2B buyers are considering a purchase‚ they spend only 17% of that time meeting with potential suppliers.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

JANUARY 2, 2013

Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. 9 out of 10 B2B buyers say when they are ready to make a purchase, they will find a vendor. For purchases over $10,000, 70% of buyers review four or more pieces of content before making a decision. iMedia Connection ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

AUGUST 25, 2015

82% of B2B decision makers think sales reps are unprepared; product demonstrations are among the least-valued types of information for buyers; and half of all B2B purchases may be made directly online by 2018. Trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads.

Paid Content 100

Paid Content Stats B2B Marketing B2B 100

Webbiquity

JANUARY 5, 2017

Today, 88% of consumers look at reviews before making an online purchase. You can give it away at trade shows or at your office. Guest post by Zachary Moore. This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story.

Case Studies 214

Case Studies Case Study Studies B2B Marketing 214

Webbiquity

DECEMBER 15, 2020

Top designer and builder of modular and portable trade show exhibits worldwide. Simplify your buyers’ purchase process and empower customer-facing teams to deliver maximum value with #buyerenablement. Ventures is a research-driven venture capital firm focused on frontier tech. Followers: 5,990. Following: 235. Skyline Exhibits.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Webbiquity

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Industry Presence (trade association articles, association membership lists or directories, trade show exhibitor lists, industry analyst coverage, etc.).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Webbiquity

FEBRUARY 10, 2015

Marketing professionals are 50% more likely than consumers in general to like a brand on Facebook, 400% more likely to follow brands on Twitter, 100% more likely to make a purchase as a result of seeing something on Facebook, and 150% more likely to have completed a purchase as a result of a tweet. Experience: The Blog ). Believable.)

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

DECEMBER 19, 2017

There’s a growing realization that insightful white papers, pithy blog posts, and slick social media graphics don’t mean much if your product is difficult to purchase, implement, or use. B2B companies are increasingly making customer experience not only an area of focus but also the responsibility of the marketing function.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

SEPTEMBER 29, 2015

But for low-value, frequently purchased, commodity-type products, marketing often is sales. Conferences and trade shows were rated as the most effective lead generation (which mirrors findings reported here previously ), with 88% of respondents using live events and 32% calling these efforts “very effective.”

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

AUGUST 19, 2014

Marketing Research Chart: 63% say registration during purchase effective for list building by MarketingSherpa. Daniel Burstein reports that most marketers struggle with growing their opt-in lists–but also offers tips from the happy minority enjoying rapid list building success. 10 Top Tips to Grow Your Email List by jeffbullas.com.

Email Marketing 100

Email Marketing Opt-out Opt-in Paid Search Agency 100

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And social media isn’t just about lead generation of course. And their competition. And…even social media itself. MarketingProfs ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

NOVEMBER 19, 2013

There’s no reason corporate purchasing professionals shouldn’t be able to buy office supplies, chairs, filing cabinets, commodity technology items and other frequently purchased, generally low value items online as easily as they’d buy a book, a pair of shoes or music in their personal lives. What do you think?

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100

Webbiquity

NOVEMBER 19, 2013

There’s no reason corporate purchasing professionals shouldn’t be able to buy office supplies, chairs, filing cabinets, commodity technology items and other frequently purchased, generally low value items online as easily as they’d buy a book, a pair of shoes or music in their personal lives. What do you think?

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100