Zoominfo

AUGUST 26, 2019

While there’s not one simple answer, there is one method that stands head and shoulders above the rest: storytelling. Perhaps you’re already well-versed in brand storytelling , or maybe you’re scratching your head and wondering how stories can help you retain customers. Either way, today’s blog post is for you. Humanize your brand.

Storytelling 189

Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

Contently

FEBRUARY 8, 2022

That referral program led to one Tesla customer (really an evangelist ) referring over 180 people to purchase a Tesla. The post 4 Reasons Why Customers Should Be Your Brand Storyteller, Not You appeared first on Contently. This one customer brought in $16 million with $0 spent on advertising. It’s not just Tesla.

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Storytelling Brand Identity Branding Word of Mouth 205

Content Standard

SEPTEMBER 21, 2023

What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.

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Storytelling Digital Marketing Funnels Brand Identity Branding 84

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. Infact, according to Marketing Words, 68% of consumers say that brand stories influence their purchasing decisions. What Is Storytelling?

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Storytelling Content Marketing Brand Identity Branding 59

DivvyHQ

APRIL 28, 2022

To truly make an impact with your content and drive purchasing decisions, you have to infuse emotion. Study after study paints a clear picture that brand storytelling is the ideal method for doing this. So what are some of the best ways to incorporate more stories and emotion into your content? Here's some solid guidance.

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Storytelling Brand Identity Branding Content 86

Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. Take the Leap.

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Storytelling Marketing Budget Creation Startups Barriers 167

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. The man purchased the object for.99 Uniting idea with emotion.

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Storytelling Examples PR Trigger Marketing 79

LeanData

FEBRUARY 8, 2023

Everyone remembers good storytellers. Training your Sales team to become great storytellers begins with the “WHY.” Why Use Storytelling in Sales Conversations? I teach our Sales team a storytelling technique based on a common structure known as the “hero’s journey.” Then, we share with each other.

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Storytelling Conversion Case Studies Case Study 52

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

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Storytelling Business Fulfillment Case Studies 165

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

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Storytelling Advertising Mediums Communities Paper 101

ClearVoice

MARCH 29, 2022

While your business may not include magic carpets, iridescent dragons, or seven sprightly dwarves, the storytelling elements found in fictional tales are just as engaging and influential when incorporating storytelling in your business’ content marketing. What are the Elements of Great Storytelling in Content Marketing?

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Storytelling Content Marketing Paid Search Agency Content 59

Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. And 50% of B2B buyers are more likely to purchase from brands they connect with emotionally. You can read more about the role of emotions in B2B purchasing decisions in my recent blog post. The post Storytelling in B2B Marketing appeared first on Content4Demand.

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Storytelling B2B Marketing B2B Case Study 66

Seismic

MARCH 4, 2021

The best companies today are great storytellers. But before they purchase a product, buyers first engage with an organization’s brand story. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer.

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Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Vidyard

OCTOBER 27, 2019

Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1 Video Storytelling Tips. Keep these video storytelling tips in mind as you begin to craft stories for your brand. Contents 1.

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Storytelling Video Marketing Top of Funnel Work Management 110

The Lead Agency

MAY 25, 2023

When making a bigger purchase, you want to feel confident that you’ve weighed up your options and that the final product or service you’re going with is right for you. This is especially true for B2B buyers, who follow a long and complex purchase journey, which often requires input from multiple people at their company.

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Case Study Case Studies Storytelling Studies 62

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

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Storytelling B2B Work Management Marketing Management 76

Lattice

MAY 31, 2016

Multiple sessions touched on the need for companies to use advanced analytics to support the creation of engaging, personalized buyers journeys that will enhance the customer experience and ultimately lead to more purchases. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Convince & Convert

AUGUST 19, 2015

Tear Jerker: The Moral Molecule and Storytelling. Oxytocin is incredibly important to storytelling because, as we know, stories change our behavior. People who have this experience are more likely to act on their emotions: purchasing a product, donating to a charity, etc. Future of Storytelling website. Dr. Paul J.

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Storytelling Act-On Studies Purchase 128

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

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Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Marketing Insider Group

JANUARY 26, 2016

They view their purchases as extensions of their identity and values. The post Purpose And The Power Of Brand Storytelling appeared first on Marketing Insider Group. What this means for marketers is that effective marketing can’t just be about promoting a product for its sole use or benefits anymore.

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Storytelling Brand Identity Branding Communities 100

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Convince & Convert

APRIL 12, 2024

According to SociallyBuzz, 78% of consumers are more likely and willing to make a purchase from a brand after a positive engagement with the brand on social media. Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes.

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Social Media ROI Media Cross-Selling 135

Heinz Marketing

JANUARY 22, 2022

The Data Driven Future Of Storytelling. The head of MIT’s Center for Constructive Communication talks about how data can help storytellers, what audiences of the future might look like, and why artificial intelligence cannot replace human creativity. Thank you for the great read, Samuel Scott. 3 Competencies You Need To Lead This Year.

Top of Funnel 52

Top of Funnel Storytelling Funnel Advertising B2B 52

Marketing Insider Group

DECEMBER 8, 2021

Enabling employees to be brand storytellers. And that means that B2B buyers trust their peers, colleagues, influencers and “people like themselves” when seeking purchase recommendations. So, when this trust paradigm is applied to B2B marketing , the opportunity to influence purchase behavior becomes real – very real.

Enterprise Management 321

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 321

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Marketing Insider Group

JULY 19, 2015

The same can be said for business and storytelling. What risks are they weighing to make a purchase? The post The Four-Letter Words Of Business Storytelling appeared first on B2B Marketing Insider. “You can’t put a sausage into a meat grinder, crank the handle backward, and get a pig,” a friend once told me. Photo Credit.

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Storytelling Business Television marketing B2B Sales 100

Marketing Insider Group

DECEMBER 29, 2020

They’re looking for healthy and stable leaders they can trust to point them in the right direction to make a purchase, form a partnership, or find a service. Commercial investigation: Searchers conduct as much research as possible to make highly informed purchasing decisions. Transactional: The user intends to make a purchase.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Biznology

JULY 27, 2016

The impact of the game on brick-and-mortar businesses is exciting, but I find the implications for marketing — and especially storytelling — even more fascinating. And workers crunched for time could use holoportation to shop the grocery store aisles from the office and pick up their purchases on the way home. Like this post?

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Storytelling Viral Marketing Public Relations Mobile Marketing 80

Convince & Convert

JUNE 5, 2014

As seen with these new campaigns from Nokia and Volkswagen, strapping multiple devices to an object in motion results in a impressive, 360 degree visual storytelling experience. Social Media Case Studies content marketing gopro nokia social image of the week social media image of the week Video visual storytelling volkswagon'

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Storytelling Video Marketing Campaigns Case Study 150

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. I-Want-to-Buy Moments: The most lucrative of all micro-moments, this is when consumers are ready to make a purchase. What’s working? visit the MIG site, or go here.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Aberdeen

OCTOBER 28, 2019

Over the last decade, storytelling has become the core tenant of so many marketing strategies, promising a means of capturing buyer attention on an emotional level. Storytelling has become yet another marketing buzzword. But it’s about time we move beyond storytelling as a marketing buzzword. We may have gone too far, though.

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Storytelling Intent Data Intent Marketing Prospects 40

Marketing Insider Group

JANUARY 24, 2023

82% of people trust social networks social networks to guide purchasing decisions. 86% of women use social media for purchase advice. Enabling Employees to be Brand Storytellers People trust people. Creative messaging and storytelling are also important and play a crucial role in marketing communications.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Aberdeen

JUNE 10, 2019

Storytelling is the universal human language. And that’s why the rapid rise of storytelling as a marketing buzzword should come as no surprise. For content marketers, storytelling is meant as a primary tool to help cut through the noise. Just because you’re creating content doesn’t mean you’re making the most of storytelling.

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Intent Data Storytelling Intent Purchase Intent 40

Marketing Insider Group

NOVEMBER 28, 2022

Helpful content , Thought Leadership , and brand storytelling are the new game for marketers. The best marketers today have moved past just “pushing product” into emotional storytelling. We know that behind every visit, share and purchase is a person, and we need to meet the needs of those people in the most human way.

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Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 328

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. In other words, product marketers are responsible for getting people to purchase products and become loyal customers. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Quick Takeaways. Source: HubSpot. It’s about your consumer.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Bluetext

JULY 31, 2020

In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. Although popular with many B2C companies, brand storytelling in the B2B world is not only possible but encouraged! Hewlett Packard. Contact Us!

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Storytelling Brand Identity Branding B2B 32

Webbiquity

SEPTEMBER 8, 2020

Storytelling is a powerful tool. The aim of storytelling is to establish a connection between a brand and it’s target customers. That’s one of the most important aspects of successful storytelling: keep it consistent. Storytelling is one key element in a broader tactic, content marketing.

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Ad Building Brand Identity Branding Tips 243