social Purchase Related Topics 
Marketing Interactions
OCTOBER 15, 2021
83% of a typical B2B purchase decision happens before a buyer engages with a vendor – therefore, marketing now owns impact across most of the buying process. Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ).
Marketing Interactions
APRIL 26, 2022
Today that’s like waving a red flag in front of a social media share button to rant about their poor experience and frustration, calling your brand out by name. And that’s one of the best returns on the investment you make in content available in a B2B complex purchase. I went through that last week.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Interactions
JULY 31, 2022
Dark social is in full play. Recent research from Gartner finds that 56% of organizations said they had a high degree of purchase regret over their largest tech-related purchase in the last two years. Buying committees are growing again adding more dynamics and a lack of visibility to where they are in the process.
Marketing Interactions
MARCH 22, 2022
Recent research found that buyers are having increasing difficulty making purchasing decisions because budgets get put on hold (46%), reprioritization happens (43%), budgets get cut (36%), and decision criteria change (36%). Today, change is rampant which makes budgets a moving target. Think about product-led growth (PLG).
Marketing Interactions
SEPTEMBER 26, 2022
Dark social is limiting your visibility and insights that used to flow from trackable data. The number of interactions during a purchase is now up to 27—including sales interactions. I’m also talking about generational growth, pandemics, and changing customer preferences. All of these are causes for re-evaluation.
Marketing Interactions
AUGUST 1, 2021
In complex B2B purchases, quite often the buyer is not the user, project manager, or in charge of renewal. I’d argue that social media and search play a big role in fame, as do buyer-driven stories that fall more in the traditional realm of demand. Here are a few reasons why: New buyers exist at both ends of the spectrum.
Marketing Interactions
MAY 21, 2018
Given the quantity of content it takes to drive a B2B purchase decision, we’ve got to evaluate our content marketing strategy based on much more than standalone views and popularity. Determine how well your content resonates based on: Buyers sharing the content with their peers via social networks.
Expert insights. Personalized for you.
131 
Let's personalize your content