Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 135

Social Media ROI Media Cross-Selling 135

Stevens & Tate

MAY 3, 2023

This can be a real challenge if you don’t understand the factors that influence consumer purchasing decisions. They may ask someone in person for a recommendation or ask online, via social media, online chat, or email. The journey doesn’t end when someone makes a purchase.

Marketing Funnels 101

Marketing Funnels Purchase Top of Funnel Peer-to-peer 101

KoMarketing Associates

OCTOBER 23, 2018

Most marketers are already aware of the importance of utilizing social media. SUMO Heavy recently conducted the “2018 Social Commerce Revisited” report to determine how customers are currently using social media and how it is influencing the buyer journey. Marketers and the Budget for Social Media.

Social Media 120

Social Media Purchase Customer Surveys Media 120

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. B2B e-commerce tactics are designed to make the digital purchasing experience as engaging and efficient as possible. What are B2B eCommerce Marketing Tactics?

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

SmartBug Media

AUGUST 29, 2023

As companies strive to expand their customer base and increase sales, the idea of purchasing lead lists may appear enticing. Though it may seem like a quick solution to acquiring leads, the truth is that purchasing lead lists can have detrimental effects on your business.

Purchase 104

Purchase Cost Sales Qualified Leads Lead Ranking 104

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Gartner 139

Gartner Advertising Agencies Paid Search Agency Ad Exchange 139

Marketing Insider Group

JULY 6, 2021

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. So is social media an effective digital marketing strategy or not? What CEOs are Saying about Social Media Marketing. Quick Takeaways.

Social Media 363

Social Media Media Business Custom Publishing 363

Webbiquity

AUGUST 17, 2021

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. Not only that but the pinned images take you to the other places online to use a recipe, read a longer version of the image’s post, or to make a purchase. Make a purchase!

Social Media 359

Social Media Advertising Channels Media Business 359

Zoominfo

JUNE 27, 2022

Teams that are purchasing data should look for a provider who can deliver accurate, current, and reliable data across an entire organization and help manage it in real-time. Choosing Between a List or a Platform Purchasing a list of business data typically involves a static file with a large number of records for a low price.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists. No one reads your emails Less than 8% of the contacts in your purchased or third party list will open your emails.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. This data can illuminate when the prospect is actively considering purchasing your product/service.

Purchase Intent 59

Purchase Intent Top of Funnel Purchase Intent 59

Martech

OCTOBER 1, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. Brand awareness can be found in obvious areas like the ad you see when you’re scrolling through social media, or a pop-up that you click on,” said Sangha. Six keys to purchase through psychology.

Purchase 134

Purchase Practices Customer Satisfaction Work Management 134

DotDigital

AUGUST 10, 2021

It’s therefore imperative that you reduce any possible barrier to purchase. What are the common barriers to purchase? Barriers to purchases are usually the result of seemingly small mistakes on your website. Shoppers like to research a brand and its products before committing to making a purchase. 1: Slow site speed.

Barriers 98

Barriers Purchase Peer-to-peer eCommerce 98

Marketing Insider Group

AUGUST 1, 2023

Ever feel like your social media metrics are whispering secrets to you? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off.

Social Media 225

Social Media Cost Per Click Cost Per Thousand CPM 225

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. This year, plan for more changing audience preferences and deeper social media fragmentation. The dynamic industry landscape demands social media teams adapt fast, remain hyper vigilant to unpredictable user preferences and make room for experimentation.

Social Media 111

Social Media Allocation Media Marketing & Strategy 111

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Only B2B

OCTOBER 5, 2021

According to Retail Dive , 87 percent of buyers use the internet and search online to study a product before purchasing it. Is it necessary to make the purchase even if the information isn’t helpful or accurate? The post Purchasing Intent Data – How To Select A Intent Data Vendor appeared first on Only-B2B.

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

Martech

OCTOBER 24, 2023

Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Discovering new products. customers (67%).

Social Media 120

Social Media Contacts Media Branding 120

Marketing Insider Group

MARCH 18, 2021

Billions of people around the world are on at least one social platform. based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. In this blog, we discuss six tips for establishing a social media strategy built for success. Determine a Target Audience.

Social Media 361

Social Media Work Management Webinar Metrics Social Marketing 361

Optinmonster

MARCH 30, 2024

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. What is social proof? The Psychology Behind Social Proof Whether we realize it or not, humans are pack animals. In short, social proof is a shortcut to decide how to act.

Statistics 67

Statistics Branding Brand Identity Peer-to-peer 67

Martech

MARCH 14, 2022

A new Twitter feature would put the company in competition with social e-commerce giants like TikTok and Instagram. Social commerce is going to be a big deal. Social media advertising is well established, so why not create a compelling path to purchase within the same channel? Why we care.

Purchase 96

Purchase Twitter Features Curation 96

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 139

Marketing Analytics Tools Social Media Top of Funnel Analytics 139

Hubspot

MARCH 25, 2021

As you determine how you'll invest your time, effort, and money in 2021, you might ask yourself, "Will my blog posts actually lead to purchases?". To help marketers answer the question above, we surveyed nearly 300 consumers using Lucid software to learn if reading company blog posts had ever led them to make purchases from that brand.

Purchase 101

Purchase Sales Qualified Leads Lead Ranking Lead Scoring 101

Search Engine Journal

APRIL 25, 2022

Twitter's board could accept Elon Musk's offer to purchase the social network for $43 billion as early as today, according to Reuters. The post Twitter Board Set To Accept Elon Musk’s $43B Purchase Offer: Reuters appeared first on Search Engine Journal.

Purchase 102

Purchase Twitter Social Networks 102

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 123

Social Media Personalization Media Work Management 123

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Convince & Convert

JANUARY 8, 2018

The challenge for companies using Instagram as a marketing tool is switching a user’s mindset from passive browsing to active shopping , and getting them to click through to products or content outside of the social platform. However, with the right approach, you can measure purchase intent and increase conversion rates through Instagram.

Purchase Intent 121

Purchase Intent Purchase Intent Click Rate 121

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Litmus

APRIL 17, 2024

Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Drive engagement and clicks by creating a fun, mysterious way to share special updates like a free gift with purchase or an upcoming product launch. You’re not alone in this journey towards perfectly personalized experiences.

Click Rate 72

Click Rate Display Email Campaigns Validation 72

Hubspot

AUGUST 18, 2020

But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? However, as the world grows more and more digital, each new generation is making even more online purchases. Over 30% of that group have purchased multiple products after previewing them with AR.

Paid Content 101

Paid Content Purchase Product Research 101

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media 129

Social Media Social Marketing Work Management Marketing Management 129

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

JUNE 28, 2021

Social media has always had an incredible influence over purchase decisions. Recent data tells us 78% of consumers will buy from a brand after a positive experience on social. But up until recently, the actual path to purchase has been disjointed. Now, social is no longer just your showroom, it’s your point of sale.

Marketing Management 108

Marketing Management Facebook Social Media Buyer's Journey 108

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase.

Social Media 141

Social Media Resources Advertisements Advertising 141

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. Social media can bring joy. It’s corn. ??

Social Media 140

Social Media Media Privacy Transparency 140