Marketing Interactions

OCTOBER 15, 2021

83% of a typical B2B purchase decision happens before a buyer engages with a vendor – therefore, marketing now owns impact across most of the buying process. Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

APRIL 26, 2022

Today that’s like waving a red flag in front of a social media share button to rant about their poor experience and frustration, calling your brand out by name. And that’s one of the best returns on the investment you make in content available in a B2B complex purchase. I went through that last week.

Top of Funnel 91

Top of Funnel B2B Content Terms and Conditions 91

Marketing Interactions

MARCH 22, 2022

Recent research found that buyers are having increasing difficulty making purchasing decisions because budgets get put on hold (46%), reprioritization happens (43%), budgets get cut (36%), and decision criteria change (36%). Today, change is rampant which makes budgets a moving target. Think about product-led growth (PLG).

Work Management 62

Work Management Marketing Management Ideal Customer Profiles Sales Qualified Leads 62

Marketing Interactions

AUGUST 1, 2021

In complex B2B purchases, quite often the buyer is not the user, project manager, or in charge of renewal. I’d argue that social media and search play a big role in fame, as do buyer-driven stories that fall more in the traditional realm of demand. Here are a few reasons why: New buyers exist at both ends of the spectrum.

Demand 69

Demand B2B Marketing Brand Identity Branding 69