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How to Personalize Your Small Business Marketing Strategy

Webbiquity

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. As a business owner, you should establish objectives for what you want to achieve with your marketing strategy. Guest post by Grace Murphy. Invest in great copy.

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Five Uncommon Digital Marketing Tactics for Your Small Business

Webbiquity

Five little-used digital marketing techniques for your business. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team. Time spent managing returns could have been spent on more positive tasks such as supporting customers who want to purchase your goods or services.

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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Ultimately, making these changes to your small business practices will help improve your bottom line. For some, that might mean entering new markets.

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How to Market a Small Business On a Budget

Salesforce Marketing Cloud

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget.

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What Is the Gemini Effect in B2B Marketing?

B2B business-client relationships are often more complex than those in the consumer world. When a customer has achieved a specific threshold based on purchase and other advocacy behaviors, they have earned a reward. Or do they select a reward that is beneficial to their business or the associates who work for them?

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 5 Key Benefits of Email Marketing for Small Businesses

Scoop.it

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. Email marketing costs 82% of businesses between 0% and 20% of company budgets.

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How Should I Market to Purchased Lists?

The Point

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? How Should I Market to Purchased Lists? Avoid product- or brand-centric emails that simply tout your product and will only ever appeal to a small subset of active buyers. The post How Should I Market to Purchased Lists? Click To Tweet.

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