Hubspot

OCTOBER 29, 2019

When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Scoop.it

JANUARY 4, 2022

Companies foisted their text messages on random customers, hoping a small number of them would be interesting enough to make a product purchase. Thank God, the birth of the Internet and search engines have reshaped the marketing world. Now, content marketing is a lot more fun and rewarding with search engine optimization or SEO.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Hubspot

AUGUST 7, 2018

Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. The answer is internet marketing. Internet Marketing to Attract New Customers.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

MARCH 26, 2018

Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries.

SEO 101

SEO Tools Domain Wikipedia 101

Hubspot

FEBRUARY 26, 2019

Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". A wiki is a collaborative space where anyone who visits the site can edit, share, or publish content -- Wikipedia is one of the most popular examples of this. Blog posts allow you to rank on search engines for a variety of keywords.

Wiki 100

Wiki Top of Funnel Lead Ranking Lead Scoring 100

Moz

SEPTEMBER 20, 2020

Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. Here we’ll discuss the different types of search intent, how to determine the best intent for given keywords, and how to optimize for search intent. What is search intent?

Intent 75

Intent SEO SERP CMS Development 75

Biznology

JULY 19, 2013

Photo credit: Wikipedia. O’Neill’s advice have to do with search marketing or, more specifically, your search marketing? But his advice holds true today for search marketers. You see, increasingly, all search is local. I get it,” give me a second to explain what local search is really all about.

SEM 80

SEM Wikipedia Search Marketing Loyalty 80

Directive Agency

FEBRUARY 25, 2019

As a search marketer, you probably read numerous articles that say the same thing about the importance of keyword research and how to do it. Only a few of those articles will mention the most vital and often overseen part of keyword research – search intent. Simply put, search intent is the “why” behind the search.

PPC 67

PPC Intent Campaigns CPC 67

Content Marketing Institute

NOVEMBER 2, 2017

I’m talking about focusing on the content needs of people who are on the verge of buying what you sell, people who have just bought, and people who are between purchases. Create post-purchase content. Create between-purchase content. Post-purchase content increases sales with new customers. Create post-purchase content.

Top of Funnel 109

Top of Funnel Advertising Funnels Content Marketing Funnels 109

Outgrow

DECEMBER 20, 2022

And as people write these original articles about you, that sends a strong signal to the search engines. And, then they’ll immediately go and find them or click through to a URL to them and purchase. And so there are people who do it and it does work because it gives you credibility for Wikipedia.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Moz

JANUARY 28, 2019

You've created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don't mean it'll rank. Links do that for search engines. Since the late 1990s, search engines have treated links as votes for popularity and importance on the web.

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

Moz

FEBRUARY 4, 2020

Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. Voice search is here to stay.

SEO 93

SEO Marketing AI Trends SERP 93

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Instead (or in addition) Techrigy supports sophisticated searches, categorization, sentiment analysis, influence measurement, author tracking, and case management. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Biznology

APRIL 4, 2013

Photo credit: Wikipedia. The paradigm of digital marketing is organic search marketing, where you build experiences to cap ture a market of prospects who primarily search for solutions to their problems. Discover the keywords they query when searching for solutions to their problems.

Demand Generation Agencies 80

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 80

Adobe Experience Cloud Blog

JANUARY 21, 2015

Negative SEO negatively impacts rankings by acquiring bad links, blatantly purchasing links, or creating an otherwise unnatural and manipulated looking link profile. In his 2012 Whiteboard Friday video , Rank Fishkin of Moz, looked at the claims from some self-styled Negative Search Engine Optimizers (SEOs).

SEO 48

SEO Wikipedia CAN-SPAM Lead Ranking 48

Martech Advisor

DECEMBER 16, 2019

Image source: Wikipedia. For example, if you see a massive influx of search traffic based on a specific query or a new trend impacting your industry, publishing a comprehensive piece of content on that topic could be a great idea. Reverse Engineer CX Success. The Hero's Journey. Make your customer the protagonist of the story.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Valasys

FEBRUARY 4, 2020

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic. Intent data can be first-party as well as third-party.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Content Marketing Institute

FEBRUARY 5, 2019

In fact, a recent study by Turner Ignite and Realeyes found they make viewers more likely to consider the featured brand when it comes time to make a purchase (compared to traditional 30-second ads). Autodesk’s AutoCAD computer-aided design (CAD) software is used by millions of architects and mechanical engineers. For its Original.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Directive Agency

NOVEMBER 13, 2018

So you’ve done keyword research and found a target keyword that has a good balance of search volume and not too high of a keyword difficulty score. Time to start producing that content and your search engine rank position will increase, right? . Step 1: What is the User’s Search Intent? Hold your horses.

Lead Scoring 51

Lead Scoring Lead Ranking Paid Content Positioning 51

EveryoneSocial

OCTOBER 17, 2018

Exposure to new audiences: Content will quickly become your brand’s engine for growth. And while Wikipedia will tell you that it is primarily aimed at sales professionals in your organization as opposed to your marketing department, folks like Symantec’s Sr. Running LinkedIn searches for outbound targets. Final Thoughts.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Adobe Experience Cloud Blog

AUGUST 27, 2008

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. I've had some success with Wikipedia, although the editors there are so hostile to anything remotely commercial that it's tough; I think Google's Knol may offer greater possibilities. So here's the test.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Content4Demand

JANUARY 17, 2023

Develop a content hub where users and search engines can access that content. A content hub is a central location where you organize content the way your buyers search for it: by topic, theme, industry, challenge, job role or even date (although in most cases, your readers care less about chronology). Developing a Content Hub.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

KoMarketing Associates

NOVEMBER 1, 2016

But what about buyers further down the sales funnel who are evaluating B2B vendors more thoroughly through brand-related search queries? In this post, I will detail five opportunities B2B marketers can capitalize on through more brand-oriented search marketing initiatives. Search Result Site Links.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

Hubspot

DECEMBER 30, 2011

Previously, the service started as a blog comment search engine. BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking. Example: yourblogname.blogspot.com. Reddit - Reddit is similar to Digg.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

seo.co

OCTOBER 8, 2021

Onsite optimization can be broken down into individual tactics, all of which cumulatively impact your site’s visibility in search engines. If Google can’t index your site, or if it isn’t indexing your site properly, your pages won’t appear in any search results (or might appear incorrectly). Proper Indexation. robots.txt.

Optimization 94

Optimization SEO Lead Scoring Lead Ranking 94

Hubspot

JUNE 23, 2010

Previously the service started as a blog comment search engine. BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking. Bit.ly - Bit.ly Blogging has emerged as a popular method of link building.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

seo.co

OCTOBER 29, 2021

But how do you come up with persuasive blog and content copy that’s also highly optimized for search ? This definition of SEO writing from Ahrefs explains it nicely: SEO writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in Google and other search engines.

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

Single Grain

JANUARY 8, 2024

The digital age has transformed how we seek and consume information, with search engines being at the forefront of this revolution. Central to the mechanics of these search engines is the Search Engine Results Page (SERP), a term that, while familiar to many, holds layers of complexity and significance.

SERP 52

SERP Paid Content Marketing AI Mobile Advertising 52

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good.

Social Media 100

Social Media Communities Wiki Work Management 100

Webbiquity

NOVEMBER 5, 2012

That’s clearly good for searchers, as search engine results have become more relevant and useful. But it’s also good for marketers, as it forces a focus on understanding buyers and providing them with value rather than manipulative gaming of search algorithms.

Optimization 100

Optimization Curation PR Public Relations 100

Valasys

FEBRUARY 5, 2020

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). This will help brands build natural links to their websites as the keyword statistics reflects on the searches the target audience naturally wishes to refer to.

SEO 59

SEO Practices Google Brand Identity 59

PureB2B

MAY 30, 2022

Not all of them have made a purchase, but lighting is obviously hot stuff. Clearly delineated services that potential customers can search for or browse will help you gather all the transactional information you need to offer them the same kind of interesting content your retail counterpart does. DaaS definition source: Wikipedia. ?

Work Management 62

Work Management Business Marketing Management B2B Sales 62

QuanticMind

SEPTEMBER 5, 2018

Ever since Google made SSL Search its default mode back in 2011, Google Analytics has not been the goldmine of keywords that it once was. To garner what ideas Google Analytics can provide, check the Organic Search section of Channels. Looking Up Search Terms in Google Webmaster Tools.

Paid Content 40

Paid Content Keywords Research Sales Management 40

Valasys

JULY 15, 2019

As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia. Expertise, Authoritativeness & Trustworthiness so that the content might be discovered by potential clients through search engines such as Google. Stop adding unnecessary links.”.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Single Grain

APRIL 3, 2020

Content marketing also compounds over time, whereas with paid advertising your lead generation engine will shut off as soon as you stop paying for ads. For example, an article on “How to Tie a Tie” is evergreen because the process doesn’t change much and people will still be searching for it for years to come. Ubersuggest.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Ad Agencies Paid Content 107

seo.co

FEBRUARY 10, 2022

The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound). This is a measure of all the traffic your site has received from organic searches in search engines like Google and Bing.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98