Digital B2B Marketing

JANUARY 10, 2012

In their report, DemandGen also includes a number of recommendations to improve B2B email list purchases: Work with multiple data or list sources. credit to Oceanos who I discovered the report through] Are you opposed to list purchases? Clearly define the data required for each marketing record.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Digital B2B Marketing

APRIL 2, 2013

In most B2B organizations, Salesforce.com or a similar solution is the system of record. Assess the change in perception of your brand or product as well as the overall intent to purchase using attitudinal research (aka brand studies). The problem doesn’t begin with marketing though.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Digital B2B Marketing

JUNE 7, 2012

Used for pricing email, telemarketing or postal list rentals or purchases. Used for performance-based online advertising buys, the cost is based on the number of actions (such as a registration or purchase) delivered. Salesforce.com. The most common pricing model for online banner advertising. CPN : Cost per Name.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100