Biznology

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B2B prospecting data just keeps getting better

Biznology

The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). (Photo credit: Wikipedia).

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The Stratification of Social Media Listening

Biznology

Salesforce’s purchase of Radian6 is still the biggest deal ever in this business. But the Radian6 purchase was the last gasp of the fully integrated software stacks in social listening. Social Media Marketing Converseon DataSift Gnip Radian6 Salesforce.com social listening social media social media listening Tumblr twitter'

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B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Ask for 100 records drawn by Nth name from the potential list to be rented or purchased. Ask for other users of the list for reference checking on quality.