Biznology

NOVEMBER 30, 2017

I interviewed Brent Adamson , Sales Principal Executive Advisor on Sales, Marketing, & Communications, and got the skinny. Your research found a lot of dysfunction in the B2B purchase process. Even indecision takes forever: The average purchase decision now takes 4.9 What can a sales team do about it?

Buy 131

Buy Process Gartner B2B 131

Biznology

DECEMBER 29, 2017

B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. Particularly in prospecting, new resources like purchase signals (“intent data”) and lookalike modeling will continue to expand marketers’ access to new audiences and provide scale to their ABM programs.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

JUNE 5, 2017

But today, the consumer habits driving our business behavior and decision-makers are watching more and more B2B video production content to make purchase decisions. Similar to when companies were making their first website purchases, back in 2002-2006, without precedent on past purchases—that is where B2B video production content is today.

Cost 145

Cost Video Marketing Product Budget Programs 145

Biznology

DECEMBER 27, 2019

As per Rita Gainley, a marketing blogger, “you can use the opportunity of sending this email to tell them what’s next sales-wise, show them what your new content is that they could be interested in, and give them more information about your business and social media channels.”. The Topic Workflow or Download Email. The Free Trial Email.

Marketing Automation Services 171

Marketing Automation Services Marketing Automation Email Marketing Automation 171

Biznology

SEPTEMBER 26, 2012

Yesterday, I gave a Biznology Webinar called, “Using Social Media for B2B Sales.” ” B2B marketing and sales have always been divided, but those days are over. Social media is a tool and B2B marketers and sales people must both use it. Does your sales team know what to do? Do they know how to avoid trouble?

Social Media 80

Social Media B2B Sales Media B2B 80

Biznology

JULY 28, 2017

Online sales is a booming industry and the revenue is growing exponentially. There will no doubt be more causalities to come yet some retailers have embraced the change and are using online marketing and sales to enhance their business. The challenge with online sales is that the barriers to entry are extremely low.

Buy 143

Buy Tips Cross-Selling Barriers 143

Biznology

OCTOBER 29, 2014

The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. On reflection, I suppose I shouldn’t have been surprised, since phone-based selling is so much more efficient than hitting the road to make face-to-face sales calls. Social selling tools.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Biznology

DECEMBER 28, 2016

Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. At Audi City London sales went up 60% from the traditional Audi showroom that previously occupied the site. DATA: Turn data into assets that prove results in real time.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Biznology

DECEMBER 8, 2017

If you run a commerce site for marketing or sales, there is really no way to build a suitable user experience in AMP. But in B2B, a prospect might touch 20 pieces of content on her way to purchase, and 10 of them might not even be on your site. People are often shocked when I say that we don’t do AMPs. Like this post?

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

Biznology

FEBRUARY 19, 2014

As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. 1) Keeping up with evolving sales channels by understanding business strengths. So what does that mean?

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Biznology

OCTOBER 24, 2013

Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly. What’s a sales cycle, you ask? Understanding Sales Cycles. Once your buyers are segmented, you can then assign various sales cycles. Bottom of the Funnel.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Biznology

MARCH 15, 2017

In a digitally-charged world, the sales and marketing funnel is more important than ever. Engaging customers long before a sale, and even longer after it, are keys to building brand confidence and growing your revenue. Email marketing is still the most effective way to engage with a targeted audience in each stage of a sales funnel.

Top of Funnel 123

Top of Funnel Ideal Customer Profiles Digital Marketing Funnels Brand Identity 123

Biznology

NOVEMBER 1, 2012

30 years ago, I learned how IBM qualified leads for sales. And unless you have seriously revisited it the last few years, the Internet has broken your B2B sales process. All this was brought to mind as I prepared for a session I am doing Monday in Copenhagen for the IAA on using social media for sales leads. I’m old.

B2B Sales 80

B2B Sales Process Sales Qualified Leads B2B 80

Biznology

DECEMBER 15, 2021

With a focus on named accounts, marketing can deliver tangible, measurable value to the sales process, with data-driven account profiling and identification, personalized messaging, complete and accurate customer data records and ongoing customer nurturing. It has come full circle. Return of live events.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Biznology

NOVEMBER 16, 2020

However, this data is all siloed across various digital platforms and sent to different departments, including sales, marketing, and customer support. That is why you should invest in a customer relationship management platform that integrates you’re your sales, marketing, and customer service tools.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Biznology

OCTOBER 3, 2013

Yes, people may click on a product link via Twitter and purchase it but if all you focus on when it comes to social media is immediate sales, you are missing the point. Everything you post, from reader prompts to video content, reflects on who you are as an individual or business owner. IS NOT : a direct selling tool.

Social Media 80

Social Media Media Twitter Linkedin 80

Biznology

JULY 23, 2012

Getting more sales? So, once valid and qualified Keywords are chosen and properly integrated into a Web site focussing on market shares, what else is needed to actually get more sales? Heat Maps) and correct SERPs content should always be at the right place, at the right time to get sales going in the shortest possible period of time.

SERP 80

SERP Copywriting Validation Emarketing 80

Biznology

JULY 13, 2017

However, such campaigns suffer from poor tracking given that customers from these channels often do not leave a trail while making a purchase. But sales through such offline campaigns cannot be accurately tracked to this specific channel. This way, it is possible to track visitors coming off any specific ad on a newspaper or magazine.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Biznology

NOVEMBER 7, 2018

Indeed, sales people looking to reconnect with an old lead, prospect, or client need to understand the delicate art of second engagement. Of course, not every lead a business generates results in a sale. This is especially true of B2B pros who may only make significant purchases once or twice a year.) Personalize.

Marketing Qualified Leads 142

Marketing Qualified Leads Leads Lead B2B Sales 142

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

MAY 4, 2020

A strong event, made even stronger after Sirius’s purchase by Forrester. August 10-12, Boston, B2B Sales and Marketing Exchange. All about sales enablement, an important topic. Kudos to them! Let’s show our support by attending. Converted to virtual. May 3-6, Austin, Sirius Decisions 2020 Summit. Now virtual.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Biznology

FEBRUARY 15, 2017

Even in today’s highly competitive digital marketing and advertising field, promotional products are still relevant and an effective means of promoting your brand and increasing sales. Have you purchased anything from any of the companies that have supplies you with promotional products? 39% of respondents were managers.

Customer Surveys 135

Customer Surveys Promotion Merchandising Product 135

Biznology

MARCH 12, 2020

In other words, the customer is looking for sources of relevant information, and the idea of purchasing something is either way back in their mind, or isn’t there at all. Moving along, and we have reached the stage of the buyer’s journey where the user is not quite ready to purchase anything, but they’re getting there. Image source.

Intent 104

Intent Startups SEO Paid Search Agency 104

Biznology

JANUARY 6, 2020

Our field has thrived in recent decades, as new technologies and strategies emerged to help us reach target audiences and generate sales conversations. But now we enter a new decade, where challenges loom—data privacy, ad fraud, ever-longer sales cycles—so we need all the talent we can get. Who said B2B couldn’t be funny?

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Biznology

AUGUST 25, 2020

In the same way, businesses are constantly looking for ways to boost conversion rates, to inspire more purchases from existing customers and to increase customer acquisition, as well. Additionally, a dedicated testimonial page can add another layer of credibility to your business and inspire customers to go through with the purchase.

Conversion Rate 104

Conversion Rate Conversion Work Management Marketing Management 104

Biznology

APRIL 20, 2017

As long as you inform your customers what you’re doing with terms and conditions and a privacy policy, and have them click or sign their agreement before making a purchase or joining your mailing list, collecting customer data is very legal. Before we start, you may be wondering if collecting customer data is in any way illegal.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

OCTOBER 5, 2017

Timely posts receive slightly more shares and likes but there’s rarely a sales bump. Or making a purchase. See where your traffic and sales are coming from. .” But when you look at the numbers, their strategy doesn’t add up. Most posts get one like or less. Or filling out a contact form. Look at your analytics.

Social Media 150

Social Media Activities Organization Media 150

Biznology

AUGUST 16, 2019

But when it does, you want to be sure you have ready access to all the information you need, including purchase details, model number and even data on how users have interacted with the product and what shape it’s in. Data Helps Personalize the Sales Funnel. Ideally, the customer experience doesn’t involve a lot of troubleshooting.

Top of Funnel 142

Top of Funnel Digital Marketing Funnels Customer Satisfaction Cold Calling 142

Biznology

NOVEMBER 27, 2018

But often lead management is in the domain of sales management, rather than a marketing function. Since markets are “thinner” here, and fewer purchasing organizations are market driven, the top issue for B2B m arketing is business development through value creation. How do Indian B2B marketers see their top objective?

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

MAY 17, 2021

Sure, it’s helpful that there’s a “buy” button at the end of the marketing process much more often in B2C sales than in B2B. It’s important to track those content types separately and note which create more engagement and, if possible, which lead to audience action, whether that’s a sale or simply moving further through your sales funnel.

Top of Funnel 104

Top of Funnel Effectiveness Content Marketing Planning 104

Biznology

MAY 29, 2017

What happens to the consumer’s learning curve after his/her purchase? Or, if they never made a purchase, what then? Does the content our brand shares actually foster familiarity with an individual beyond purchase based on common interest? Or does any of it surprise and delight? I like the term content intelligence.

Top of Funnel 99

Top of Funnel Marketing Automation Services Marketing Management Content Marketing 99

Biznology

NOVEMBER 27, 2018

But often lead management is in the domain of sales management, rather than a marketing function. Since markets are “thinner” here, and fewer purchasing organizations are market driven, the top issue for B2B m arketing is business development through value creation. How do Indian B2B marketers see their top objective?

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Biznology

AUGUST 22, 2013

One tends to easily forget that devices sold by Google and Amazon gain their value from content, which has to be purchased at an extra price. Prices are kept artificially low, as producers try to gain market share and revenues from content sales. In our case, market prices do not reflect the activities of either producers or consumers.

Amazon 80

Amazon Google Pricing Price 80

Biznology

NOVEMBER 12, 2018

Your Chatbot Can Suggest Purchases. You can program your chatbot to suggest purchases based on the pages and browsing history a visitor has while on your site. This can help with cross sells and upsells of related products or services to what they are looking at, have added to their cart, or have purchased in the past.

Marketing Websites 146

Marketing Websites Aggregators Opt-out Opt-in 146

Biznology

MAY 17, 2017

The sales growth of big brands were flat in 2016, versus smaller brands which grew 2.4%. The results are alarming for big consumer goods companies like Procter & Gamble and Pepsi : Overall consumer packaged goods in the U.S. declined 2.5% in the first quarter (source: Nielsen).

Brand Identity 138

Brand Identity Branding Paid Search Agency Loyalty 138

Biznology

OCTOBER 17, 2019

” As it turns out, getting the technology they purchased in their integrated suite to work is harder than the sales rep let on. It’s because B2B sales cycles are longer. Ensure you’ve got engagement from product marketing, product management, and sales. So I said “Oh, how’s that going? What are you seeing?”.

Personalization 106

Personalization Allocation Peer-to-peer B2B 106

Biznology

JUNE 8, 2017

Except in cases of iconic brands like Watson , users tend to only type brand names into their queries when they are closer to purchase. In B2B, about 80 percent of the sales cycle is unbranded. Brand health can have immeasurable influence on purchasing, when clients and prospects are ready to engage with branded content.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165