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Trending Sources

The 29 Best Social Media Monitoring Tools

Webbiquity

71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs.

Tools 90

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers. Findings from research conducted by Searchmetrics help explain this trend. And it’s no wonder. Inspiring Real-World Examples.

B2B Videos: Go Beyond Humdrum

Savvy B2B Marketing

When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers. Findings from research conducted by Searchmetrics help explain this trend. And it’s no wonder. Inspiring Real-World Examples.

Video 49

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Personalized, 1:1 emails based on real-time behavioral data can increase open rates by 50% and conversion rates by 350% (Jupiter Research). No (except salesforce.com Radian6). No (except salesforce.com Buddy Media). On the face of it, this is not a surprising question. Marketing Automation.

CRM 39