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B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers. Findings from research conducted by Searchmetrics help explain this trend. And it’s no wonder. Inspiring Real-World Examples.

B2B Videos: Go Beyond Humdrum

Savvy B2B Marketing

When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers. Findings from research conducted by Searchmetrics help explain this trend. And it’s no wonder. Inspiring Real-World Examples.

Video 49

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Personalized, 1:1 emails based on real-time behavioral data can increase open rates by 50% and conversion rates by 350% (Jupiter Research). No (except salesforce.com Radian6). No (except salesforce.com Buddy Media). On the face of it, this is not a surprising question. Marketing Automation.

CRM 42

The Sales Game Has Changed: Here's How to Adapt

Hubspot

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline. How the Sales Game Has Changed. So just how much has selling changed in the last five years? The result?