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5 goals you can accomplish with social media video marketing

Sprout Social

It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. Thought leadership and educational videos of this nature can establish credibility and your brand identity, so when consumers have purchase intent your brand is top of mind.

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Consumer research differentiates brands this holiday season

Martech

This is partly because we’re still in the midst of some scary situations, but it’s primarily because consumers have permanently shifted their purchase behaviors in a whole host of ways. Consumers have increasingly held brands to a socially aware bar, which has certainly affected their purchase decisions. Top gifts consumers crave.

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6sense’s Advertising Capabilities Pull Ahead of ABM Pack with Native Retargeting

6sense

Our strategy is to provide customers access to the broadest network of advertising inventory, and then overlay our patented company identification and AI capabilities to ensure campaigns reach their ideal accounts and personas — and generate the highest possible ROI, “said Viral Bajaria , CTO and Co-Founder of 6sense.

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6 Key B2B Marketing KPIs to Measure

Oktopost

All the time, labor, and creativity a marketing team pours into content creation is just a howl into the void if buyers aren’t noticing it, engaging with it, and moving closer to making a purchase. With the right metrics, you can build more effective campaigns, budget more accurately, and correctly calculate your ROI.

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The 7 New Roles Agencies Must Play to Survive Real-Time Business

Convince & Convert

Help clients humanize their brands and in so doing drive kinship and purchase intent. Not ensuring that clients understand how to gauge and effectively respond to a real-time viral incident is irresponsible – and a missed revenue opportunity. Firefighter. Accountant. Whomever keeps score controls the budget eventually.

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No Longer a “Native Newbie”: Interview (and Free Guide!) with Affiliate-Ace Amy Cheung

Outbrain

There are what I call “viral” images that do a fantastic job in catching user attention and enticing them to click out of curiosity — sometimes resulting in a high CTR, but not necessarily acceptable conversion rates. I would watch those like a hawk and assess them at the first signs of trouble.”.

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Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

Purchase Intent : Lead Identification. And don’t miss my session The Anatomy of Going Viral, A Look Inside Some of the Most Viral Content of All Time at 12pm. If you do this, then you can map your social KPIs directly back to the buyer’s journey: Awareness : Reach. Acquisition : Growth of fans. Evaluation : Search.