WriteSpark

NOVEMBER 14, 2012

Set the purchasing agenda with white papers. Guidance for choosing which topics are really worth the expense and effort of a white paper. Top 10 ways to be a good SME. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

AUGUST 17, 2010

It's fine for a letter or screen display to present a thank you message and to reinforce the customer's purchase decision. But once a customer has purchased your technology product or technical service, they no longer need to be sold.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

AUGUST 17, 2010

It's fine for a letter or screen display to present a thank you message and to reinforce the customer's purchase decision. But once a customer has purchased your technology product or technical service, they no longer need to be sold.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

MARCH 26, 2009

An upgrade guide may also be required; it is a unique document targeted to current users, helping them decide whether to purchase the new version. Setting a Purchase Agenda. Complex technology products typically involve a lengthy sales cycle and a purchase decision made by a committee instead of an individual.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

JULY 9, 2013

A typical part of any purchase decision is defining the right buying criteria and making an "apples-to-apples" comparison among products. Comparison Content. TechTarget notes that IT buyers would welcome help from vendors in making those comparisons.

Planning 120

Planning Content Marketing Comparison FAQ 120

WriteSpark

JULY 9, 2013

A typical part of any purchase decision is defining the right buying criteria and making an "apples-to-apples" comparison among products. Comparison Content. TechTarget notes that IT buyers would welcome help from vendors in making those comparisons.

Content Marketing 120

Content Marketing Planning Comparison FAQ 120

WriteSpark

OCTOBER 5, 2011

This topic is of keen interest to technical decision makers, who want to know how the product works and how it will integrate within their technical environments before they will seriously consider it as a candidate for purchase.

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

This topic is of keen interest to technical decision makers, who want to know how the product works and how it will integrate within their technical environments before they will seriously consider it as a candidate for purchase.

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 1, 2009

marketing consultant Ardath Albee provides a good list of the concerns that buyers have in mind when considering a purchase. In her blog post "Why can't selling be more like buying?"

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

JULY 30, 2009

Buyers involved in large purchase decisions are more hungry than ever for information resources, according to an article published by Marketing Sherpa. The resources with the highest levels of increased usage (20% or more): . Virtual events. Search engines. Business news and information websites. Vendor websites. Research and analysts.

Paper 120

Paper Vendors Conference Statistics 120

WriteSpark

JANUARY 4, 2011

Especially for technology products, a skilled technical copywriter can help you create the best content for addressing both business and technology buyers throughout their complex purchasing decisions. Do you use other factors when justifying a budget allocation for outside copywriting services?

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Especially for technology products, a skilled technical copywriter can help you create the best content for addressing both business and technology buyers throughout their complex purchasing decisions. Do you use other factors when justifying a budget allocation for outside copywriting services?

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

FEBRUARY 18, 2009

Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Content Marketing. Sales Materials. Social Media. White Papers. Working with Writers. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. |

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

AUGUST 19, 2008

Projects cover the spectrum of customer communication, from attracting interest to motivating a purchase to sustaining loyalty   Most projects are focused on post-sale user training and support   Education. May have a degree in advertising, marketing, public relations, or business.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

SEPTEMBER 24, 2009

For example, a technical copywriter will know the sales process, decision factors, and concerns of the many buyers--both technical and business focused--who are involved in a technology purchase. Gains respect from subject-matter experts (SMEs).

Copywriting 120

Copywriting Work Management Case Study Case Studies 120