WebMarketCentral

MAY 14, 2009

As mentioned earlier, when a purchase affects a company’s operations, productivity and bottom line, the risk of a wrong decision is high. Branding is about building a perception , and B2B buyers expect a strong business brand. Indeed, business decision makers are a special audience when it comes to branding.

Brand Identity 20

Brand Identity Branding B2B Tagging 20

WebMarketCentral

SEPTEMBER 2, 2005

Several states have recently begun sending nasty letters to taxpayers who purchased tobacco products online from several e-retailers, including eSmokes.com. Ever purchased anything online, maybe a book or CD, perhaps some jewelry, say back in 2001? Are you certain that the online retailer paid all appropriate taxes on your purchase?

Cross-Selling 20

Cross-Selling Act-On Internet Marketing Privacy 20

WebMarketCentral

JULY 14, 2008

But the CEO may very well be asked to sign off on a final purchase, and is likely to question a purchase from a vendor he or she has never heard of. Flag evengelists in your marketing database, court them properly and you'll both increase your credibility and generate more pre-qualified leads. Even in a downturn, branding is critical.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

FEBRUARY 4, 2008

To be effective, your website must implement product pages that are able to satisfy each of your visitor's needs.but (also) be convincing enough to entice your visitors to move through the purchase process—on your site rather than on a competitor's website," this article provides 12 valuable tips for developing effective product pages.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

OCTOBER 13, 2009

Can Blogs Help Drive Purchasing Decisions? In this extensive post, Michael VanDeMar first explains why finding non-copyrighted images is important, then explains how to find free images through government websites or Creative Commons licenses.

Forrester 20

Forrester Landing Pages Business Best Practices 20

WebMarketCentral

NOVEMBER 17, 2009

Jeff contends that marketing automation systems will become required tools for any b2b "considered purchase" (i.e., Manticore's Jeff Erramouspe believes penetration is still likely no more than 15% in the North American market, and even lower internationally. The early-adopting high tech segment is perhaps 25% penetrated.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

WebMarketCentral

DECEMBER 9, 2009

As the release notes, "Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers." For those marketers, reading this announcement is a starting point.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

DECEMBER 20, 2007

More than half of IT decision makers said it was extremely or very valuable to reach out to peers beyond their personal contacts when considering a technology purchase. LinkedIn , Facebook and Wink ) and blogs.

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

MARCH 23, 2009

Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results."

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

JANUARY 15, 2007

Here are the best tools from his list plus a few featured here previously that belong in any "top" tools list.

Tools 20

Tools Cost Per Click Marketing Websites Ad Frequency 20

WebMarketCentral

NOVEMBER 30, 2009

If government-run healthcare ever becomes a reality here, Washington bureaucrats may be very interested in any "suspect" lifestyle purchases: tobacco, alcohol, fast food, ice cream, scuba lessons, rock climbing gear. Credit Cards: the credit card companies, and services they report data to, know what you buy, when, where, and how much.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

MAY 18, 2007

Low-Involvement B2B Products and Services For low-cost products and services, or infrequently-purchased higher cost offerings, one frequently used method is offering discounts. Here are four tactics to enhance loyalty and positive word-of-mouth advertising from your best customers.

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

AUGUST 20, 2008

GoodShop donates a percentage of every purchase from (participating) retailers." "GoodSearch.com and GoodShop.com.allow supporters to give to their favorite organizations without spending a dime. GoodSearch.com is the Yahoo-powered search engine that donates a penny per search to the charity or school of the users' choice.

Social Media 20

Social Media Ning Media Tagging 20

WebMarketCentral

JUNE 26, 2008

understanding that "unpredictable" is a bad term for a restaurant meal, but a good term for a movie plot); graphing the importance of product attributes in the purchase decision; comparing buzz for competing products; and considering the element of time (e.g.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

WebMarketCentral

FEBRUARY 1, 2008

Many times they are clients who've purchased marketing technology and are struggling to make it perform and deliver desirable outcomes. AA: I work with mid-size to large B2B companies who have embraced the idea of online communications, thought leadership and nurturing, but need help creating a strategy that delivers sales-ready leads.

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

FEBRUARY 5, 2007

First, hours were spent building a list from in-house, purchased, and publicly available sources, and then each company was called to verify the appropriate name, title and address. Lessons learned (a.k.a.

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

WebMarketCentral

SEPTEMBER 10, 2007

We would earn a fee on each purchase from the merchant. We came from Citibank where we were familiar with the credit card rewards industry and thought it would be great if we could offer people more back on their existing card on top of what they were already getting.

Blogger 20

Blogger Advertising Agencies Paid Search Agency Loyalty 20

WebMarketCentral

SEPTEMBER 6, 2007

As previously reported , when making purchasing decisions, B2B buyers spend more time with social media than any other content except vendor materials, and trust social media more than any other source. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

SEPTEMBER 19, 2005

Although the site lists products (catalog items) on pages like this one , it provides absolutely no information about how or where to purchase their products. Are you a business purchaser looking for a dealer? The copyright date on this page is 2000, and the company's history abruptly ends in 2001.

Paid Search Agency 20

Paid Search Agency Companies Work Management Copyright 20

WebMarketCentral

OCTOBER 16, 2007

The plan focused on building a Self-Service platform that would benefit everyone involved in the enterprise sales process; the end-user, purchaser, large system integrator (prime contractors like Lockheed Martin, EDS, etc.) The VAR business has not really changed much over the years so I came up with a plan to improve it.

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

OCTOBER 16, 2008

SEO isn't just about driving more traffic, it's ultimately about producing ROI, so focus efforts on getting visitors to take a desired action (purchase a product, sign up for a free trial, download a white paper, or whatever).

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

OCTOBER 16, 2005

If you are asking for registration or direct purchase, how are conversions; does the landing page and/or registration form need changes? How are keywords performing; did you bid too little or too much for certain words? Tweak your bids. Are certain messages pulling better than others? M: Measure.

Co-Registration 20

Co-Registration Planning Budget Programs Cost per Lead 20

WebMarketCentral

SEPTEMBER 24, 2005

I couldn't imagine walking into Nordstrom and just wandering around while hoping to find something and then purchasing it. "The key point you need to make is that having a Web site without a Web greeter is like having a store without any people in it.

Work Management 20

Work Management Marketing Management SEM Allocation 20

WebMarketCentral

OCTOBER 24, 2007

In their discussion of misalignment between selling and buying processes, the authors write, "End-of-the-period purchase incentives are another common misalignment.you are training your customers to expect an incentive. Sales people require the skills to guide the customer through the purchase. - As we write this, the U.S.

Lead Ranking 20

Lead Ranking Lead Scoring Paid Search Agency CMO 20

WebMarketCentral

OCTOBER 8, 2008

Search Engine Optimization (SEO ) Since (ballpark figures) 75% of b2b buyers use search engines to research vendors when making a purchase decision, and 75% of clicks are on organic search results rather than paid links , SEO alone has the potential to expose your company to half of all sales prospects.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

SEPTEMBER 24, 2007

Online marketing is a key component of every B2B marketing and PR plan, but is particularly valuable for products and services that: Typically involve a single decision maker or small team; Are tactical rather than strategic purchases; and Are relatively inexpensive.

Lead Generation 20

Lead Generation Webcast Generation Telemarketing 20

WebMarketCentral

SEPTEMBER 21, 2009

For a truly custom design, the company will convert a layered PhotoShop file into a Genoo template for $500.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

WebMarketCentral

MAY 22, 2009

Keywords should be grouped logically into distinct ad groups, each with at least two different ads (for testing), with the ads pointed to a landing page with some type of conversion mechanism that can be tracked—either a purchase or, as is generally the case for b2b companies, a contact form offering some type of incentive for response (e.g.,

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

JUNE 12, 2007

For 5-figure purchases, the average buying committee size in 100-500 employee companies is six people; in large companies, it's 21. “Given the shift to mega-committees, marketing will have to expand their prospecting databases and outreach activities on a per-account basis.” Buyers find vendors – not the other way around.

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

WebMarketCentral

JULY 11, 2008

Second, many of the management practices that the authors attribute to social responsibility—minimizing energy use, creating a positive work environment for employees, purchasing from local suppliers when possible—would simply be called good business by most entrepreneurs and managers.

Paid Search Agency 20

Paid Search Agency Work Management Marketing Management Marketing & Strategy 20

WebMarketCentral

DECEMBER 4, 2008

Which information sources have the greatest influence on consumer purchasing decisions? What type of online advertising is growing while banners and PPC ads flatline? What's the next big trend in blogging? Read on to learn all of this and more.

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20

WebMarketCentral

JANUARY 22, 2008

s AOL and then searches for the brand on Google before making a purchase, only Google gets paid for the sale." "As an example, if a customer sees a banner promoting a product on Microsoft's MSN and watches a related video on Time Warner Inc.'s

SEM 20

SEM Paid Content Paid Search Agency Adsense 20