The Effective Marketer

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. Marketers are starting to play a strong role in defining the needs and in the selection process when it comes to purchasing marketing technology.

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6 Content Marketing Channels Missing From Your Plan

The Effective Marketer

Welcome Email or Letter: Typical emails or letters welcoming new customers after they purchase a product or service fall short of delivering anything of value. Bonus points if you customize the content to what they have actually purchased (canned “welcome to the XYZ family” messages are disregarded as junk).

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Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

Gartner Group is known in the technology industry as a heavyweight analyst group that influences a lot of purchasing decisions. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Magic Quadrant or Magic Numbers? A Judge Will Decide.

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free stuff that sells. maybe.

The Effective Marketer

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. When people download his eBook and like it, they are more likely to purchase his new book. Effective marketing is about generating sales.

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Getting Started Guide for Marketing Automation

The Effective Marketer

But let’s say you got approval and have purchased the marketing automation software of your dreams. If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. Getting Started with Marketing Automation.

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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

We, marketers, are concerned with the buyer ( we want to influence the purchase ) while other departments like Development and Product Management will want to focus on the person actually using the product (a User Persona).

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Are You Spending Enough on Online Marketing?

The Effective Marketer

The purchasing process your buyers follow, your overall business objectives and competitive positioning should be taken into account when comparing what others are doing. Your business goals should determine priorities. New is good, but be careful.