LeadSloth

AUGUST 24, 2010

Lead Nurturing content contains information that prospects need to make a purchase decision. The webinar will only cover this briefly, so therefore I’m giving some more details this blog post. By the way, you can still register for the webinar. What Is Lead Nurturing Content?

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

NOVEMBER 16, 2010

Purchased list: 250 days. Also, lead source can give valuable clues to the desired length of the nurturing process. One company measured how long it took from initial lead creation until an opportunity was created: Organic search: 30 days. Paid search: 60 days. Lead Nurturing Based on Product Usage.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

JANUARY 12, 2010

With marketing automation being on the rise, the adoption of this technology is a must for most organizations, but it will also require that organizations determine the ramifications of such a purchase. These questions should be answered by companies before making the purchase. How will it impact their global execution?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

MARCH 24, 2010

It tells us what campaigns are helping the prospect move closer to making the purchase decision. So Campaign Influence measurement focuses on all campaigns that any prospect is responding to. This measurement is a holistic approach and it helps provide insights that typical Campaign Attribution models may not be able to give.

ROI 100

ROI Campaigns Marketing Management SEM 100