KoMarketing Associates

OCTOBER 23, 2018

Statistics showed that 48 percent of customers now say they have purchased products or services through social media, which is a slight increase from the 42 percent that said the same back in 2016.

Social Media 120

Social Media Purchase Customer Surveys Media 120

KoMarketing Associates

AUGUST 18, 2021

As B2B marketers look to fine-tune the way they reach out to customers and prospects, new research suggests that B2B buyers are taking more time to think about potential purchases. The RAIN Group recently revealed data from 528 buyers and sellers across the Americas, EMEA and APAC on why B2B buyers make specific purchase decisions.

Buying Cycle 291

Buying Cycle Customer Surveys B2B Marketing Buy 291

KoMarketing Associates

DECEMBER 8, 2021

Unlike consumers, B2B buyers won’t make a purchase on a whim standing in the checkout line. Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. Purchase stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

NOVEMBER 9, 2021

On the customer side, most (83%) say they have made a purchase in direct response to an email they received from a company. In addition, when respondents were asked about how they have made purchases over the past 12 months, most (45%) cited email. Driving Revenue Through Email Marketing.

Email Marketing 235

Email Marketing Banner Ads SMS Banners 235

KoMarketing Associates

OCTOBER 18, 2022

This comes as more B2B marketers identify the benefits of martech, such as easier purchasing (92%) and time efficiency (89%). Clevertouch conducted “The State of Martech 2022” report, and data suggested that most marketers (69%) intend to purchase more martech platforms over the next year.

B2B Marketing 213

B2B Marketing B2B Statistics Marketing & Strategy 213

KoMarketing Associates

JULY 20, 2021

The majority of respondents (45%) claimed that over the past months, they have primarily made purchases through email. Nearly 43% stated that they had made a purchase via a post on social media over the past year as well. It outperformed SMS by 92% and banner ads by 39%. Social media , however, does not lag far behind.

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

KoMarketing Associates

MAY 11, 2021

The RAIN Group recently published data from 528 buyers and sellers across the Americas, EMEA and APAC on why B2B buyers make purchase decisions. Statistics showed that the highest influence on buyer purchase decisions was when marketers addressed concerns, wants and needs (71%).

B2B Marketing 292

B2B Marketing B2B Statistics Differentiation 292

KoMarketing Associates

MAY 5, 2021

When respondents were asked about how they’ve made purchases over the past 12 months, the majority (45%) said via email. About 43% said that they had made a purchase via a post in social media over the course of the last year as well. That being said, social does not lag far behind in terms of reach.

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

KoMarketing Associates

AUGUST 31, 2022

When B2B marketers think of a conversion, usually we’re thinking of the final purchase. That can include purchases, of course, but also white paper downloads, filling out a form, or reading a specific number of pages. . Ecommerce sites can view purchases in Reports > Life Cycle > Monetization > Ecommerce purchases.

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

KoMarketing Associates

NOVEMBER 12, 2020

B2B Buyers Continue to Delay Purchases. This is not the first report to indicate that B2B buyers have been hesitant to make purchases as a result of the COVID-19 pandemic. DemandGen conducted the “B2B Buyer Behavior Study,” and data indicated that most B2B buyers (47%) have had to delay potential purchases due to budget freezes.

Spending 166

Spending Marketing Management B2B Budget Programs 166

KoMarketing Associates

MAY 10, 2023

To achieve their goals, Data Heroes are turning to intent data to gauge the purchasing interests of customers and prospects. Statistics suggested that last year, 43% of Data Heroes saw the revenue at their organization increase significantly compared to the prior year. This is compared to just 13% of all other marketers who said the same.

Intent Data 214

Intent Data Intent Marketing Analytics Tools Marketing Report 214

KoMarketing Associates

AUGUST 30, 2022

Clevertouch released “The State of Martech 2022” report, and statistics suggested that 69% of marketers intend to purchase more martech platforms over the next 12 months. Previous research has indicated that it is expected to become a key area of investment within the next 12 months.

Marketing Report 242

Marketing Report Work Management Statistics Custom Publishing 242

KoMarketing Associates

OCTOBER 25, 2022

Clevertouch conducted “The State of Martech 2022” report, and data indicated that 69% of marketers intend to purchase more martech platforms over the next 12 months. In general, most marketers (49%) are looking to balance a focus between acquiring new martech and integrating their existing technology.

Marketing Report 230

Marketing Report Marketing Budget Creation Planning Advertising Agencies 230

KoMarketing Associates

FEBRUARY 9, 2022

Missing a high-value prospect results in missed revenue, while targeting an account that’s unlikely to make a purchase is a complete waste of resources. Overcoming Account-Based Marketing Obstacles.

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

KoMarketing Associates

MAY 24, 2022

In general, previous research has suggested that B2B buyers are now consuming more marketing content prior to making purchases. Identifying B2B Buyers’ Marketing Content Preferences.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

KoMarketing Associates

AUGUST 3, 2022

Furthermore, most B2B buyers (84%) stated that winning vendors have provided content that made a significant impact on their purchasing decision in the past. This is followed by easy access to pricing and competitive information (62%) and a demonstrated expertise around specific industry needs (56%).

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

KoMarketing Associates

JULY 14, 2021

Out of those who dropped their martech budget, 39% shifted their focus to existing vendors and internal users to further existing tool adoption strategies without having to purchase new martech. Approximately 41% increased their use of their current martech stack, rather than making new investments in this area.

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

DECEMBER 21, 2021

Approximately 83% of customers claim that they have made a purchase in direct response to an email they received from a company. Nearly 8% said that it had grown by between 51-100%. In 2022, about 82% of marketers intend to increase the number of emails they send to subscribers.

Marketing Report 267

Marketing Report Paid Search Agency Email Marketing Advertising Channels 267

KoMarketing Associates

APRIL 5, 2022

Missing a high-value prospect results in missed revenue, while targeting an account that’s unlikely to make a purchase is a complete waste of resources.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

KoMarketing Associates

DECEMBER 23, 2020

Additionally, 88% believe that their most recent technology purchase met their needs, suggesting that many marketers now have a positive view of martech integration, according to the authors of the report.

Customer Surveys 295

Customer Surveys Marketing & Strategy Digital Transformation Differentiation 295

KoMarketing Associates

MARCH 30, 2021

Overall, most respondents (31%) stated that they have some customer-centric metrics, such as a repeat purchase rate and engagement recency. However, they are secondary to campaign and channel performance metrics.

Personalization 296

Personalization Enterprise Management Digital Transformation Custom Publishing 296

KoMarketing Associates

NOVEMBER 10, 2020

In addition, 88% say that their most recent technology purchase met their needs, suggesting that most marketers have a “positive view” of their recent martech integration, according to the authors of the report. In general, most marketers (69%) say they have invested in martech to accelerate digital transformation.

Advertising Channels 293

Advertising Channels Digital Transformation Statistics Custom Publishing 293

KoMarketing Associates

OCTOBER 20, 2021

In addition, approximately 15% say that they cancel their service or decide not to make future purchases as a result of inaccurate personalization. Nearly 27% of customers usually call the business to explain the experience, while 26% unsubscribe from marketing emails.

Personalization 220

Personalization Content Statistics Custom Publishing 220

KoMarketing Associates

MAY 27, 2020

buyers have purchased a product as a direct result of an email they received. and statistics suggested that in terms of driving sales, email marketing still beats banner ads, social media native apps and organic posts by 180%. In addition, about three-fourths of U.S. Approximately 40% of U.S.

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

KoMarketing Associates

SEPTEMBER 22, 2021

Nearly 15% say that they cancel their service or decide not to purchase from the business again. About 27% of customers typically call the business to explain the experience, while 26% unsubscribe from marketing emails. Most respondents (78%) claim that they trust in companies that provide a consistent customer experience.

Personalization 209

Personalization Custom Publishing Statistics Marketing & Strategy 209

KoMarketing Associates

APRIL 10, 2018

There are many different components of a user’s activity online that you can use to better personalize your emails, including how what pages they visited on your website, their past purchasing history, and how they landed on your website in the first place (e.g. through organic search, social media, etc.).

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

MARCH 23, 2021

Intent Data refers to information that indicates a web user has an intention of making a specific purchase. More marketers are turning to intent data to gain additional insight into the potential actions web users might take based on information about their digital behavior.

Intent Data 227

Intent Data Intent Marketing Report Marketing Budget 227

KoMarketing Associates

FEBRUARY 5, 2019

While emotions may play a role in the purchase decisions of B2B buyers, what other factors contribute to the final decision made by customers? About 48 percent of customers can now say they have purchased products or services through social media. Social Media and the Influence on the Buying Process.

B2B Marketing 159

B2B Marketing Research B2B Custom Publishing 159

KoMarketing Associates

JANUARY 20, 2021

Of those who were forced to reduce their budget, 39% shifted their focus to exiting vendors and internal users to further existing tool adoption strategies without having to purchase new martech.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

KoMarketing Associates

JUNE 18, 2018

That being said, marketers still start with a slight advantage over new customers – 89 percent trust brands at least “a little” when they make a purchase for the first time. The chances are even better when customers come back the second time around – 67 percent rate their trust as “high” by the time they return to purchase again.

Trust Marketing 149

Trust Marketing Customer Surveys Custom Publishing Statistics 149

KoMarketing Associates

DECEMBER 6, 2018

About 27 percent claimed that they would like them to be more tailored to their specific interests, while 12 percent want the ability to make a purchase without leaving the email. The Rising Effectiveness of Email Marketing.

Promotion 148

Promotion Email Marketing Marketing Report Purchase 148

KoMarketing Associates

SEPTEMBER 10, 2019

Part of offering robust self-service options to your customers is giving them all the information they need to make an informed purchase. Simply removing those barriers to purchase can improve their customer experience. There’s a lot of B2B purchasing being done on Amazon as well, of course. B2B purchase size is larger.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

FEBRUARY 20, 2019

Previous research suggests that marketers are not very confident in the data they purchase from third party sources, which may be a reason why they are prone to throwing away their analytics. However, only 20 percent are “very confident” in the data accuracy of their purchased data. About 68 percent are only “somewhat confident.”.

Marketing Report 130

Marketing Report Statistics Demographics Analytics 130

KoMarketing Associates

MARCH 3, 2020

What are buyers’ end goal for purchasing? Based on a 2019 RedStage report , 50% of B2B buyers are using their mobile phones to assist in purchasing products. Sending only one ad to a huge audience may of worked 10 years ago, but now ads need to be specifically tailored to the individual to help make a sale happen.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

APRIL 25, 2017

Business Purchases. Behaviors > Purchase Behavior > Business purchases. Behaviors > Job Role > Corporate Executives or Financial Professionals. Remarketing. Re-engage your lost prospects who have not yet converted with Facebook remarketing campaigns.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

KoMarketing Associates

JULY 10, 2019

About 50 percent of B2B buyers say that they have an incomplete, unclear, or poorly defined criteria when they are involved in a purchase. Furthermore, 53 percent claim that they postpone decisions on at least half of purchases. As it turns out, B2B marketers can potentially help with these pain points.

B2B Sales 120

B2B Sales B2B Marketing B2B Vendors 120

KoMarketing Associates

DECEMBER 8, 2020

Additionally, 88% believe that their most recent technology purchase met their needs. Merkle released its “Customer Engagement Report” for the third quarter of 2020, and data suggested that according to 89% of marketers, martech is enabling more omni-channel experiences.

Digital Transformation 169

Digital Transformation Generation Custom Publishing Statistics 169