Industrial Marketing Today

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How Mobile Technology Helps Component Manufacturers Make Their Printed Catalogs More Productive

Industrial Marketing Today

Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order. These manufacturers have relied on their [.]. This is only a content summary. Please click on the headline to read the full article.

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E-commerce: An Important Channel for Industrial Sales

Industrial Marketing Today

Ability to save and print complete orders before purchase is important since multiple decision-makers may be involved and the sales cycle may be weeks and not instant. Accept purchase orders and bill to existing corporate accounts. Live Chat and instant access to engineers for help with application and configuration.

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Manufacturer Successfully Uses a B2C Online Marketing Tactic

Industrial Marketing Today

IMO, the decision making process is more complex and there are many more stakeholders involved in industrial and B2B purchases but it still boils down to people doing business with people. We take it for granted and expect every online retailer to offer us this ability before making a purchase.

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Manufacturers Use CAD and 3D Parts Catalogs to Generate Leads

Industrial Marketing Today

Rob Zesch, President of PARTsolutions said “Our technology has rapidly become a core strategy for companies of all sizes to get their products selected, designed in and purchased, with 80 percent of design engineers indicating that multiple units will be purchased for production once downloaded.”.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). Have you struggled to answer that question? It becomes even more complicated if you sell through channel partners and there are different pricing structures in place.

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When the Going Gets Tough, B2B Marketers…

Industrial Marketing Today

Another advantage is that often, engineering and purchasing people from the same company attend together as a team. Over and above the obvious lower cost advantage, the smaller or the “boutique” nature of these regional expos allows exhibitors and attendees more time to get into the details of a project.

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Industrial Content Marketing with Purpose

Industrial Marketing Today

However, creating content that will convert traffic into leads in one fell swoop is a challenge since industrial sales typically have long sales cycles and a multitude of stakeholders are involved in the purchase decision. What am I talking about?