B2B Marketing Traction

MAY 11, 2015

An emergency car escape tool with a hammer for tempered window glass and a cutter for the seat belt is another item many have heard about but may not have purchased. There are many useful, safety related items that can be worked into a campaign about how much you value your customers and their well-being.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

MAY 8, 2013

One of the key factors of the technology buyer’s purchase decision is a peer referral or review. Why ZMOT is Not That New for Technology Companies. In 1991 Regis McKenna wrote Crossing the Chasm , in which he detailed the behavior of technology buyers. To me, this is ZMOT, just 20 + years ago, before the Internet.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

JULY 19, 2013

According to Earle, “Every t-shirt purchased in-stores and online, comes with an experience; the pastry box packaging, oven mitt shaped neck label, hidden messages inside of some shirts, a story, and sometimes random gifts, like vintage Ghostbusters and Teenage Mutant Ninja Turtles trading cards.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

APRIL 21, 2015

Therefore, a CIO’s decision to purchase your product or service is not made lightly. The CIO job is to reduce risk and improve productivity while at the same time staying within budget. Oh, and by the way, most CIOs have kids to send to college and a mortgage to pay. They want to keep their job.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

FEBRUARY 5, 2016

What are their psychographics (lifestyle preferences, purchase habits, affinities, hobbies, etc.)? The plan should include a discussion of the web site audience. Who are they? What are their demographics (age, income, gender, etc.)? What colors do they like? What images will appeal to the audience?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

JANUARY 19, 2010

It recognizes that the Internet is a disruptive technology that changed the way people purchase goods and services. Why is this important for B2B marketers? Inbound Marketing is in touch with today’s reality. Instead of the sales cycle, Inbound Marketing recognizes the buy cycle.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

JULY 1, 2015

Many businesses have not paid attention to buyers from the millennial generation – now almost 50% of the people that are involved in B2B purchase options – read my recent post with the details here. Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

NOVEMBER 23, 2010

The venue has changed – buyers don’t have to be in the same room or on the phone with a seller to get the information they need for their purchase decision. According to Chris Rollyson, author of The Social Network Roadmap blog , says that the days of synchronous selling are fewer and asynchronous marketing is more the norm.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

JUNE 16, 2015

In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. In 2012 millennials made up 27% of B2B purchasers. Just when you think you know your B2B buying audience; it’s changed. By 2014, millennials made up almost half of B2B buying decision makers at 46%.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

B2B Marketing Traction

NOVEMBER 23, 2011

Website traffic, click-throughs, commenting, sharing, purchases are all captured for the marketer to analyze. Because we can capture activity and behavior online, B2B marketers can better measure the results of online marketing.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100