SocialPilot

JANUARY 15, 2024

As per Think with Google, 60% of viewers prefer watching videos online rather than on television. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Aberdeen

JUNE 19, 2019

In the Mad Men age of television advertising, messaged mattered more than timing. Unlike with traditional television advertising, “timing” your digital ads doesn’t necessarily refer to time of day. How Intent Data Shapes Timing for Digital Ads. That’s where third-party intent data can come into play for digital advertisers.

Advertisements 40

Advertisements Advertising Top of Funnel Purchase Intent 40

Martech

MARCH 6, 2023

Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom. You can track viewer conversion rate or track brand awareness or purchase intent.

Paid Search Agency 79

Paid Search Agency Ads Campaigns Cable 79

Content Standard

MARCH 30, 2015

hours of linear broadcast television. Many respondents say they even feel close to their favorite YouTube stars. Sixty-three percent of respondents said they would try a product endorsed by a YouTube star they follow online. However, YouTube isn’t the future for marketers or Millennials.

Paid Search Agency 40

Paid Search Agency Storytelling Youtube Mobile Marketing 40

Single Grain

AUGUST 3, 2021

Streaming TV ads are better than linear TV ads because the latter is based on Television Rating Points (TRP) which is not enough data to specifically target users. Some of the popular streaming TV services include Hulu, Netflix, Amazon Prime and YouTube TV. will drop traditional television. will drop traditional television.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Single Grain

MAY 16, 2023

Compared to traditional advertising methods such as print or television ads, Facebook Ads offer a much more cost-effective way to reach out to your target audience. Demand Capture: Targets customers who are already aware of the brand and have a high purchase intent. It’s fitting (no pun intended!)

Paid Content 52

Paid Content Paid Search Agency Facebook Ads 52