The Marketer's Guide to Developing a Strong Corporate and Brand Identity
Hubspot
OCTOBER 26, 2015
The familiar SWOT analysis can help, actually. When you do a SWOT analysis, you should involve everyone in your company, as well as some of your best (and worst -- yes, your worst!) This can be done with a simple survey that asks questions that get at the four points in the SWOT analysis. but more on that later.
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