Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. million followers on Twitter? million followers on Twitter? The reality is, there’s never been a level playing field.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Valasys

SEPTEMBER 26, 2019

When it comes to social media marketing, marketers need to define social media KPIs to quantify their marketing endeavors. How to define social media KPIs is a question on the mind of every marketer today. The Important Social Media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Zoominfo

JUNE 27, 2018

Typically brands work with influencers who have a large, dedicated following, particularly on social media. When a brand aligns with the right influencers, it can boost everything from social media engagement , to brand awareness, and so much more. 18% of purchase decisions are influenced by YouTube videos ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Hubspot

JULY 8, 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. In fact, according to Twitter , its users are 2.7x more likely to purchase a product after seeing it on the platform. Partner with influencers and that purchase intent increases by 5.2x!

eCommerce 55

eCommerce Twitter Paid Search Agency Work Management 55

Zoominfo

MARCH 26, 2018

Leverage social media and review sites to interact with customer advocates and aim to build a “community” rather than a traditional buyer-seller relationship. Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ). Use social media to interact with your audience.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

SocialPilot

JANUARY 14, 2024

46% of social media traffic to the company’s website comes from LinkedIn. 62% of B2B marketers generate leads on LinkedIn successfully, over double the next-highest social channel. 62% of B2B marketers generate leads on LinkedIn successfully, over double the next-highest social channel. An ad on LinkedIn can reach 14.6%

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Optinmonster

MARCH 30, 2024

40% of people say they’ve purchased a product online after seeing it used by an influencer on social media. X (formerly Twitter) users have a 5.2 times increase in purchase intent after seeing promotional content from influencers. 49% of users rely on recommendations from influencers on Twitter.

Statistics 69

Statistics Brand Identity Branding Peer-to-peer 69

Huptech Web

JANUARY 13, 2023

Social Media Ads Stats. Twitter ad statistics. There are a variety of different types of paid advertising, including search advertising, display advertising, social media advertising, and video advertising. Social Media Ads Stats. Let us look at the stats of some of the popular social media platforms.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Marketing Insider Group

JULY 10, 2015

Purchase Intent: Expert content lifts purchase intent over brand content by 38% and 83% over user reviews. This research suggests your subject matter expert-like content will help drive purchase intent at the beginning of the of the sales process and at the end of it! Source: Nielsen). Source: Nielsen).

Marketing Analytics Tools 100

Marketing Analytics Tools Content Marketing Purchase Intent Curation 100

6sense

DECEMBER 9, 2021

Buyer intent is an underutilized resource for today’s marketers and sellers. Search players such as Google and Bing have long contended that marketers move from demographic-based approaches toward more purchase-intent-based programs because the latter provides a more immediate and relevant way to target your marketing.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Hubspot

JANUARY 21, 2020

You can segment your audience into groups or define them further using categories such as: Purchase intention — Groups of people who are looking for a specific product and want to collect more information before doing so. Look at social media analytics. When are your followers most engaged with your social media channels?

Buyer Personas 100

Buyer Personas Marketing Analytics Tools Demographics Social Media 100

Adobe Experience Cloud Blog

JUNE 9, 2017

There are several places where intent data comes from that generally falls into two categories: 1. Public data from social media networks, i.e. Twitter. These data providers are using techniques that can generate intent data at the domain or company level. Conversion Data on Socially Engaged Leads.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Pam Didner

JUNE 2, 2022

If they send emails or comments on social media, read and respond to them. Another option is to gauge the purchase intent of potential leads. Sequoia Capital presented a 52-page memo, “ Adapting to Endure ”, to its portfolio companies at May’s Founders All Hands meeting. If you are on the show floor, talk to them.

Paid Search Agency 83

Paid Search Agency Work Management Planning Marketing Management 83

Content Marketing Institute

FEBRUARY 2, 2018

We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. We also compare search volume to purchase intent.

Process 111

Process Lead Ranking Content Marketing Planning 111

QuanticMind

OCTOBER 9, 2023

Here’s a breakdown of the most popular for direct response ads: Display Digital display ads are banner or rich media ads incorporating text, images, video, and/or audio that appear in pre-determined sections of a website or social media platform—be that a sidebar, a footer, a header, or punctuating a scrollable feed.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Hubspot

OCTOBER 3, 2012

Today, Twitter announced an exciting new partnership with media measurement and analysis company Nielsen. But here's what we can tell you about Twitter Surveys before it rolls out on a larger scale -- that way you're prepared, and know what the heck you're looking at if one of those surveys pops up in your own Twitter feed.

Customer Surveys 28

Customer Surveys Twitter Mobile Advertising Purchase Intent 28

EveryoneSocial

OCTOBER 15, 2019

Rather than marketing directly to a large group of consumers, you instead activate influencers to get out the word for you by word of mouth, content creation, social media, etc. And the main reason influencer marketing exists in the first place is because of the power of social media and content creation. Neil Patel ).

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Hubspot

APRIL 17, 2014

Twitter is a great marketing channel for driving traffic and generating leads. In fact , 42% of Twitter users follow brands or companies , which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy. How do I choose?

Paid Content 28

Paid Content Twitter Paid Search Agency Campaigns 28

readwrite

MAY 11, 2009

SocialMedia.com has raised millions of dollars in financing and says it’s seen excellent results in previous campaigns on Facebook and other social networks. Now it’s going to bring its strategy to Twitter, dedicated microsites and elsewhere around the web. ” The post Do You Want to Discuss Products in Social Media?

Social Media 40

Social Media Microsite Product Media 40

Sprout Social

OCTOBER 23, 2018

Instagram has the highest interaction levels of any social media channel. Instagram organic growth, just like any genuine social media follower strategy, relies on great content. Experimenting with story ads increases your marketing recall, improves purchasing intent and enhances click-through rate all at the same time.

Buy 111

Buy Tagging Peer-to-peer Eye-Tracking 111

Convince & Convert

OCTOBER 20, 2010

Customer service issues can be resolved in 140 characters on Twitter. And the social Web can spread a crisis with breathtaking swiftness. That means not trying to build a social services department that solely sets up Twitter accounts and Facebook pages for businesses. Everything happens faster now. Cartographer.

Paid Search Agency 119

Paid Search Agency Advertising Agencies Ad Agencies PR 119

readwrite

JULY 19, 2010

Has your company spent seemingly countless hours tweeting on Twitter , networking on Facebook and writing the company blog? Maybe that last Facebook fan page contest saw fewer entries than you’d hoped for, or that last Twitter-only coupon had fewer redemptions than you’d expected, but perhaps that’s not all that matters.

Forrester 40

Forrester Social Media Social Marketing Media 40

The Point

APRIL 30, 2013

Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising. It’s a compelling case, but then Josh goes further: “A solid model for understanding Web advertising is the purchase intent funnel.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Marketing Insider Group

OCTOBER 5, 2010

What we really want is to “manage&# demand from awareness to consideration to purchase intent. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Porch Group Media

MAY 21, 2019

Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. Non-customers are three times more likely than customers to visit retailers from social media ads. 49% said that easy payment systems (like Amazon Pay) would increase their chances of buying through social media.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Valasys

APRIL 3, 2023

The various intent data types The organization that collects the initial data defines the intent data type. The three primary kinds of intent data are as follows: Data from first-party intent: This refers to intent data gathered through email campaigns and social media posts, as well as your own website and other online properties.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Sprout Social

MARCH 13, 2017

There are a ton of different ways social proof can be used for your marketing efforts, but they all basically revolve around showing that other people like what you’re offering, so they should too. Some common tactics of establishing social proof are: Positive reviews. Growing your social media following.

Paid Content 111

Paid Content Conversion Work Management Paid Search Agency 111

Webbiquity

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. And Twitter has 330 million users , with 100 million of those active on a daily basis.

Stats 242

Stats Twitter Linkedin Planning 242

Unbounce

SEPTEMBER 16, 2021

You typically see them displayed on the newsfeed of your social media platforms. Although, your display ad isn’t just confined to social media. For example, when you’re shopping online and leave a website before purchasing the items in your cart, the brand receives an “abandoned cart” notice.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Hubspot

DECEMBER 19, 2017

Do Us A Flavor” was a year-long social media campaign which invited customers to help choose the next flavor of chip the company would create. million public submissions , Lay’s brand’s ad awareness increased by 2%, and purchase intent increased by 1%. The “Do Us A Flavor” contest drove over 14.4

Content 75

Content Word of Mouth Case Studies Paid Search Agency 75

Hubspot

SEPTEMBER 29, 2015

Not to mention, audiences will often find content through feed-style engines on Facebook and Twitter or through search engines when they’re looking for information, in-the-moment. Example inbound techniques include email campaigns, targeted offers, and continuous engagement in social media.

Top of Funnel 28

Top of Funnel Funnel Advertising Purchase Intent Advertising Funnels 28

Content Standard

MARCH 30, 2015

On Twitter, there are daily chats focused on uncovering the secrets to reaching this mythical audience. That’s compared to 47 percent of Millennials who said a traditional media celebrity would convince them to do the sam e thing. Which Social Media Networks Really Matter?

Paid Search Agency 40

Paid Search Agency Storytelling Youtube Mobile Marketing 40

Sprout Social

JANUARY 29, 2024

This work is important everywhere but especially online, where good and bad customer experiences live on in perpetuity through social media posts and reviews. Those include: Social media Social media has brought a new level of transparency into consumer conversations.

Work Management 120

Work Management Marketing Management Aggregators Internet Marketing 120

Outbrain

DECEMBER 20, 2018

Read what users are saying about similar apps, explore app reviews, and scour social media. Social ads: Social media platforms like Facebook, Twitter, and Linkedin provide pretty advanced targeting options for sponsored or paid ads. Search for apps in your category, download them, and see what they are like.

Paid Content 29

Paid Content Planning Mobile Marketing Marketing Plans 29

Webbiquity

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

Social Media 100

Social Media Social Marketing Work Management Media 100

Outbrain

MARCH 19, 2019

Purchase Intent Lift. Social Media Platforms. Promoting your video with paid distribution on social networks is almost required if you want to drive any results, no matter what your goal is. Video Content – An hour-long webinar isn’t likely to be very successful on a platform like Facebook or Twitter.

Paid Search Agency 35

Paid Search Agency Optimization Ads Video Marketing 35