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SEO 101: What You Can Do With Little Time and Budget

Method and Metric

On Wednesday, April 29, 2020, at 10:00 AM PDT, we’ll be hosting a free webinar to help raise funds for those impacted by COVID-19 and also to help small business owners (or those new to SEO), leverage the power of search engine optimization to grow their business. Alright, so let’s get started! What is SEO anyway? How does SEO work?

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Search Intent: The Key To Successful PPC Campaigns

Directive Agency

As a search marketer, you probably read numerous articles that say the same thing about the importance of keyword research and how to do it. Only a few of those articles will mention the most vital and often overseen part of keyword research – search intent. Simply put, search intent is the “why” behind the search.

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How to use Data to improve B2B Personalization in 2020

Valasys

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic. Intent data can be first-party as well as third-party.

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Are Keywords Market-Shares?

Biznology

Photo credit: Wikipedia. But many still want only very few keywords taken from the very many that are actively searched for… Are Keywords Market-Shares? But many still want only very few keywords taken from the very many that are actively searched for –i.e. And of course, this was never doubted by anyone.