Martech

OCTOBER 3, 2023

The data comes from a survey by Dynata, a global first-party data market research platform, to gauge purchase intentions among 1,000 U.S. The survey was commissioned by UGC platform Bazaarvoice. Dig deeper: Ecommerce trends to watch for this Prime Day Consumer intentions. Why we care.

Amazon 118

Amazon Purchase Intent eCommerce Sample 118

Convince & Convert

SEPTEMBER 11, 2015

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. Consumers routinely go beyond high-level brand awareness and become more likely to make a purchase from a company with socially active executives. Real Life Example: .

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Content Marketing Institute

FEBRUARY 2, 2018

We also compare search volume to purchase intent. But for keywords that show high purchase intent, lower search volumes are fine because conversions could be higher with those posts than with the generic articles. Other content is user-led and based on surveys and interviews of customer segments. Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

QuanticMind

OCTOBER 24, 2017

Survey verification – To verify collected data. This stands to reason if you assume that late-night desktop searches are being performed by searchers with serious purchase intent – serious enough to turn on their computers – while mobile searchers at odd hours were simply bored and looking at their phones. Store traffic.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Mailmunch

MAY 24, 2021

Statistical data shows that a majority of buyers seek out testimonials before making a purchasing decision. According to the Local Consumer Review Survey from 2020 : 93% of US consumers use the internet to discover local businesses. 94% of those surveyed said that a positive review would make them more likely to use a business.

Landing Pages 52

Landing Pages Effectiveness Lead Scoring Lead Ranking 52

Hubspot

APRIL 18, 2012

The new initiative aims to reduce marketers' challenges in measuring an ad's ability to cause changes in brand favorability or in driving purchase intent and, ultimately, sales. Brand Impact Survey Pilot. The approach leverages DoubleClick ad-serving technology to generate two groups of users that have been randomly selected.

Advertising Agencies 28

Advertising Agencies Doubleclick Advertisements Advertising 28

Contently

MARCH 3, 2021

At the start of January, we surveyed 1,072 Americans to find out their content marketing preferences. The sample size was proportioned based on U.S. In our survey, 69 percent of respondents claimed to follow a brand on Facebook, Twitter, LinkedIn, Pinterest, or Instagram. Social impact storytelling drives purchase intent.

Marketing Report 214

Marketing Report Content Marketing B2B Thought Leadership Content 214