Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

DealSignal

AUGUST 25, 2020

Accounts don’t make purchase decisions, people do, so our team is excited to be able to reach the right people in any account that’s showing purchase intent. The post DealSignal & Bombora Partner to Deliver B2B Leads Showing Purchase Intent appeared first on DealSignal.

Bombora 52

Bombora Purchase Intent Purchase Intent 52

Martech Advisor

SEPTEMBER 13, 2019

Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest” with “intent” can be a stumbling block, shares, Daniel Heer, Founder & CEO at zeotap. B2B vs. B2C Intent. Purchase intent marketing is not a socio-demographic game.

Purchase Intent 41

Purchase Intent Advertising Agencies Purchase Intent 41

DealSignal

APRIL 4, 2019

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. The Bombora-DealSignal integration makes intent data immediately actionable for our sales team,” said Jeremy Middleton, Senior Director of Revenue Operations and Digital Marketing at Pramata. Learn how to drive conversions with Intent-based Leads.

Bombora 45

Bombora Purchase Intent Purchase Intent 45

Porch Group Media

SEPTEMBER 5, 2019

[On-Demand Webinar] How Travel Brands Are Powering Customer Acquisition with Purchase Intent Data. In this webinar, V12 discusses how travel and hotel brands are using active purchase intent behavioral data to reach consumers in the market for travel.

Purchase Intent 45

Purchase Intent Intent Data Acquisitions Purchase 45

Zoominfo

APRIL 1, 2020

You use intent data. Intent data predicts purchase intent by analyzing a prospect's behavior across the web. The average B2B buyer is mostly through the buyer journey before they ever engage with a salesperson. So how do you intercept buyers in the early part of their journey?

Intent Data 267

Intent Data Buyer Intent Intent Purchase Intent 267

Only B2B

APRIL 3, 2024

Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

B2B Marketing Directions

JANUARY 21, 2024

The quality of the product ideas was based on purchase intent. Panel members expressed their purchase intent by selecting one of five options - definitely would not purchase, probably would not purchase, might or might not purchase, probably would purchase, or definitely would purchase.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Zoominfo

DECEMBER 28, 2020

Using the predictive data, you can set up your lead-scoring model to prioritize the companies that show genuine interest and purchasing intent. By tapping into the intent data, your sales team tracks the prospect’s activity, get’s a visual on the score, and makes a timely and productive call. Target your most valuable leads.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Televerde

MARCH 28, 2022

These are examples of purchasing intent. There are typically four types of purchasing intent, as seen in the image below. Sometimes, they intend to lodge a complaint, get help with a problem, or get more information before committing to a purchase. Image Source.

Intent 105

Intent Purchase Intent Top of Funnel Purchase 105

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 244

Intent Data Intent Marketing Analytics Tools Intent Signal 244

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Porch Group Media

MAY 30, 2019

The $30 billion health and fitness industry in the U.S. has been growing by at least 3 – 4% annually for the last ten years and shows no signs of slowing down anytime soon. Currently about 20% of American adults have a fitness club membership, a number that could easily double in the next 10 – 15 years.

Acquisitions 40

Acquisitions Purchase Intent Purchase Intent Data 40

Martech

OCTOBER 3, 2023

The data comes from a survey by Dynata, a global first-party data market research platform, to gauge purchase intentions among 1,000 U.S. Dig deeper: Ecommerce trends to watch for this Prime Day Consumer intentions. consumers including Prime and non-Prime members. The survey was commissioned by UGC platform Bazaarvoice.

Amazon 109

Amazon Purchase Intent eCommerce Sample 109

DiscoverOrg

MARCH 5, 2018

True sales intelligence needs to include both information on the account, such as reporting structure, budgets and, technology install base data; as well as intelligence on the individual prospects, like job responsibilities, verified contact data, and predictive indicators around purchase intent.

Marketing Automation Services 265

Marketing Automation Services Purchase Intent Buying Cycle Marketing Prospects 265

Porch Group Media

JUNE 6, 2019

Trying to determine a consumer’s intent is an ongoing challenge for brands across industries – until now. A few things are certain – consumer expectations are never constant or consistent.

Purchase Intent 40

Purchase Intent Class Acquisitions Webinar Metrics 40

Martech

FEBRUARY 15, 2024

Curated for You’s AI-driven lifestyle commerce platform launched its Purchase Intent Email and SMS Trigger platform, which uses advanced algorithms to predict and engage customers based on their lifestyle interests and events. The post AI-powered martech releases and news: Feb. 15 appeared first on MarTech.

Marketing AI 93

Marketing AI Enterprise Management CPC Cost Per Click 93

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Binary Demand

MARCH 26, 2024

Content formats with a high download rate in the immediate buying window and a low download rate for those further out in the buying journey might indicate stronger purchase intent. In that case, it serves as a robust indicator of purchase intent.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Heinz Marketing

NOVEMBER 30, 2019

Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned? A look at purchase intent modeling to help align your top sales talent to the highest value accounts. Billboards are having a revival, here are some things you can learn from a traditional advertising method. Great article, Vivian Hou.

Intent Signal 86

Intent Signal Purchase Intent B2B B2B Sales 86

Martech

JUNE 15, 2023

Purchase intent segmentation: Segments are based on individuals who show high purchase intent according to their online and offline behavior. Interest-based segmentation: Segments are based on individual interests, such as sports, technology, fashion, entertainment, etc.

Paid Search Agency 112

Paid Search Agency Optimization Ads Mobile Advertising 112

Martech

OCTOBER 24, 2023

For instance, if your analytics showcase a segment that demonstrates high purchase intent based on their digital engagement, you can direct specific campaigns their way, increasing your chances of conversion.

Enterprise Management 101

Enterprise Management Customer Satisfaction Purchase Intent Touchpoints 101

SmartBug Media

MAY 13, 2022

For example, if a prospect account searches “what is B2B marketing software,” you can infer that they have relatively low purchase intent. However, if they search “best B2B marketing software vendors,” you can infer the company has medium to high purchase intent. You can use this data to inform your lead-scoring model.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Heinz Marketing

MARCH 31, 2024

Impact on Business Growth The impact of Koala extends beyond incremental improvements; it catalyzes business growth in profound ways: Accelerated Sales Cycles: By identifying accounts with high purchase intent, Koala shortens sales cycles, allowing businesses to close deals faster and drive revenue growth.

Intent Signal 62

Intent Signal Marketing Automation Services Customer Satisfaction Intent Data 62

SalesIntel

JANUARY 21, 2022

In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Zoominfo

NOVEMBER 15, 2021

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. This “late stage” intent data provides visibility into who is researching in your category, your specific products, your competitors, and possible alternatives.

Intent Data 100

Intent Data Purchase Intent Purchase Intent 100

Martech

FEBRUARY 13, 2024

For instance, you should have a longer leash for consistent communication for users who came to your site organically and expressed a level of purchase intent. Tailor engagement based on acquisition source For new-user acquisition and onboarding, consider tailoring your engagement thresholds differently based on the acquisition source.

CAN-SPAM 112

CAN-SPAM Acquisitions Click Rate Purchase Intent 112

Marketing Interactions

JUNE 13, 2021

In fact, proving you know them can decrease purchase intent by 4%. Research from Gartner found that helping B2B buyers advance increased purchase intent by 16%. But, in B2B, it’s not as much about knowing their shoe size as it is understanding their industry, role, and use case.

B2B Marketing 174

B2B Marketing B2B Gartner Purchase Intent 174

Launch Marketing

JULY 26, 2023

Trend #3: Leveraging Intent Data and Illuminating Buyer Interest In the fast-paced world of B2B lead generation, harnessing the power of intent data can be transformative. B2B buyers spend about 83% of their time independently researching before making a purchase.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Zoominfo

FEBRUARY 15, 2023

With the average sales rep spending just one-third of their workweek actually selling, identifying buyers that have demonstrated strong purchasing intent at the right moment is a critical success factor. As a result of this shift, efficient, cost-effective prospecting has become vital.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Top Rank Marketing

DECEMBER 22, 2023

[Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

Only B2B

FEBRUARY 11, 2024

Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. Must Read: Purchasing Intent Data – How to Select A Intent Data Vendor Leverage practical strategies of intent data with Only B2B The benefits of having a company intent data tool marketing aisle are multifold.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Smartyads

FEBRUARY 6, 2023

Skillfully disguised as user-generated content, native ads attract the audience's attention and increase purchase intent. Native advertising can skilfully capture the hearts and minds of users as no other forms of ads can. Brands worldwide have already appreciated the benefits of native advertising.

Click Rate 59

Click Rate Ads Purchase Intent User-Generated Content 59

Martech

DECEMBER 10, 2021

Additionally, inclusive ads drove a 23-point lift in purchase intent among consumers belonging to Gen Z, whether the person experiencing the ad was personally represented or not, according to Microsoft. This article first appeared on Search Engine Land.

Advertisements 103

Advertisements Advertising Ethics Purchase Intent 103

Lake B2B

MAY 28, 2021

Technographics relates to the potential customer’s tech install base which gives B2B marketers the big picture about their prospective tech buyer’s purchase intents and next steps. The rising demand for technographic data providers in recent years can be attributed to the need for data-driven visibility in tech marketing.

Best Practices 98

Best Practices Purchase Intent High Quality Lead Intent 98