Why Is B2B Marketing Automation Growing So Slowly?
Customer Experience Matrix
FEBRUARY 12, 2013
Since priority presumably translates to purchase intent, that seems to foreshadow a decline in new sales. If you want another hint that the sky may be falling, how about this: a recent Econsultancy survey found that marketing automation is now lower priority among marketers than a year ago (top three for 11% vs. 15%).
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