Customer Experience Matrix

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Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

Since priority presumably translates to purchase intent, that seems to foreshadow a decline in new sales. If you want another hint that the sky may be falling, how about this: a recent Econsultancy survey found that marketing automation is now lower priority among marketers than a year ago (top three for 11% vs. 15%).

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Blueshift CDP Adds Advanced Features

Customer Experience Matrix

Profiles are automatically enhanced with product affinities and scores for purchase intent, engagement, and retention. Blueshift will stitch together customer identities using multiple identifiers and can convert anonymous to known profiles without losing any history. In fact, it recommendations are exceptionally sophisticated.

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Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Customer Experience Matrix

Specifically, it also measures purchase intent by based on more than 1 billion clicks per day on third party Web sites and emails. Beyond that, Everstring does more than provide segment scores, which measure the fit between a new account and the client’s previously responsive prospects.