Digital B2B Marketing

JANUARY 7, 2014

If you published 250 blog posts over the last year and saw no benefit to any area of your business from that effort, what would you do? What if you were just getting started, you published 20 posts over the last quarter, and you already saw an immediate positive impact on your business? Does this mean inbound marketing will not work?

Inbound Marketing 100

Inbound Marketing Paid Search Agency Cost per Lead Correlation 100

Digital B2B Marketing

APRIL 9, 2013

Banner ads work. Banner ads don’t work. However, as online publishers develop new “higher impact” online ads, recently published results should serve as a warning to both publishers and advertisers:: Don’t allow ads to come between your audience and the content they are looking for.

Ads 100

Ads Banner Ads Banners Effectiveness 100

Digital B2B Marketing

MARCH 7, 2013

Lead generation is still one of the top objectives of enterprise B2B marketers and many B2B publishers continue to propose banners as a way to deliver leads. Publishers that continue to do this are doing a disservice to marketers that don’t know better and are losing the respect of those that do. Banners don’t drive leads.

Banners 100

Banners B2B Marketing Leads Lead 100

Digital B2B Marketing

JULY 12, 2012

Information from publisher’s own research studies may be biased and does not allow for objective comparisons across properties. List Tools Most trade publishers still rent email or postal lists, making list searches a good way to identify publishers as well. Suggested Resource: NextMark Mailing List Finder 3.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

FEBRUARY 13, 2012

Once, most advertising was purchased directly from publishers. A New Economic Model Publishers and agencies both missed the opportunity in the early 2000′s to redefine the economic model in digital media. With initiative, these margins could have gone to advertisers, agencies or publishers instead.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

FEBRUARY 4, 2012

Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise , the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi). What About Other Publishers?

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Ranking Lead Scoring 100

Digital B2B Marketing

JANUARY 9, 2014

Even worse, I’m tired of publishers that like to name drop and associate big brands with bad behaviors because it drives traffic, even when the brand was innocent. The now common refrain says every company is a media company and every individual is a publisher. In one sense, it is true. share your content on the social media!)

Marketing Report 100

Marketing Report Social Media Email Marketing Traffic 100

Digital B2B Marketing

MAY 27, 2011

I have spoken with a number of B2B publishers that report 8% to 10%, or more, of their traffic is now from mobile devices, and it is growing. Without my mobile, Digital B2B Marketing would not even exist, nearly every post has been drafted on my mobile, and more than one has been written an published entirely from my mobile devise.

Mobile Marketing 100

Mobile Marketing Blogger B2B Marketing Social Networks 100

Digital B2B Marketing

AUGUST 27, 2013

It’s why established publishers still have a huge advantage. Even though the number of monthly posts has dropped, and with that, the monthly work that goes into publishing, traffic continues to steadily increase. You don’t need more content. You need old content. Old content is the real king of content marketing.

Content Marketing 100

Content Marketing Content Inbound Marketing Search Marketing 100

Digital B2B Marketing

NOVEMBER 14, 2013

We live, work and market in a dynamic, changing world, and we expect our plans change and embrace change when it comes. This isn’t what I planned to publish today, but change around us can touch all of our plans. Where the bathroom was, there were now exposed 2x4s in an empty alcove. My heart sank. Our Marketing Must Change.

Planning 100

Planning Course Twitter Studies 100

Digital B2B Marketing

NOVEMBER 6, 2012

Even traditional “branding” venues are filled with lead generation offers and publishers are bundling traditional media programs with lead generation. A recent proposal offers full page ads bundled with lead generation for only a few hundred dollars more than the publisher’s similar lead generation program alone.

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100

Digital B2B Marketing

JUNE 29, 2011

However, the fact that “often, ad units are not in a viewable space to the end-user&# stems from publishers and networks pushing impressions, not looking to deliver valuable media inventory. The proliferation of ad units is driven by publishers attempts to give advertisers an opportunity to stand out and this is not unique to online.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Digital B2B Marketing

OCTOBER 18, 2012

Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. B2B advertising begins with the target audience. However, one of the first things advertisers do is generalize their target audience. For many B2B advertisers it will be a closer to a 100x improvement.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

Digital B2B Marketing

OCTOBER 6, 2011

In addition, some B2B publishers are considering selling data about content consumption on their properties. Publishing. I work with B2B clients on media and integrated marketing programs. Traditional data appends can capture areas of buying influence and sometimes even buying intent. About Eric Wittlake.

Lead Ranking 100

Lead Ranking Lead Scoring Peer-to-peer Leads 100

Digital B2B Marketing

JUNE 23, 2011

With the prevalence of personal publishing and peer networks, even information you attempt to hold close is often freely available, published by someone and discoverable through a peer network or a quick Google search. I work with B2B clients on media and integrated marketing programs. Your traditional cards are gone.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

SEPTEMBER 10, 2013

While it is true that quality is lower, the relatively low cost still works out well for many companies. You are working on a very targeted program and will only be using the list a couple times in the year. This guide will get you started. Buying a B2B List. Historically purchased lists have had a bad reputation for quality.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Digital B2B Marketing

APRIL 4, 2013

Question Networks and Publishers. Does it really work as advertised when you dig below the surface? Be aware, there are lies, damned lies and statistics spun to the advantage of the company presenting them. Question it. There is almost always more to the story. Experts often present a perfect polished solution. But is it right for you?

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Digital B2B Marketing

MAY 19, 2011

They have not worked with you yet, they have not used your product. Google is the gateway to editorial, blogs and content published by you and your competitors. Before someone buys (and even for a period of time after), whether they are choosing an advertising agency or an ERP solution, they do not know the value.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Brand Identity 100

Digital B2B Marketing

JANUARY 31, 2012

Consider, for example, the Cisco Cius tablet for business, which some publishers have listed as a top product failure of 2011. Ardath Albee’s ( @ardath421 ) post What Happens When Inbound Marketing Works illustrates this nicely. Educated Buyers.

Business 100

Business B2B Sales Paid Search Agency Startups 100

Digital B2B Marketing

SEPTEMBER 24, 2013

With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Announcement One: Google AdID.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Digital B2B Marketing

APRIL 17, 2013

Even HubSpot, a prolific content marketer, and in many ways a publisher, just crossed a million visits a month to their website. Any false perceptions created by sales and marketing activities are blown away, replaced by the real experience of working with you. Compared to advertising, content can make a big impression.

Advertisements 100

Advertisements Advertising Mobile Advertising Webcast 100

Digital B2B Marketing

JANUARY 26, 2012

Attention that today is focused on our priorities at work and at home. As a media buyer, it baffles me when publishers put a media kit behind a registration form, and then send the kit via email a day later. Content that offers us something beyond your brand and message. However, content is merely the vehicle. Hiding content about you.

Content Marketing 100

Content Marketing Planning Webcast Lock-In 100

Digital B2B Marketing

OCTOBER 4, 2011

Published market research differs on the relative importance on audience and context, however the research I have seen does not align with the typical B2B marketing audience experience. I work with B2B clients on media and integrated marketing programs. If you represent a DSP and want to prove me wrong, let’s discuss.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

JUNE 1, 2011

This quote, from a survey response published in Lab Manager Magazine , captured what is happening perfectly: “Social media is being abused by vendors as a “free advertising&# conduit: if someone asks a question in a forum, they immediately get jumped on by vendors trying to sell them something.”. About Eric Wittlake.

Social Media 100

Social Media Work Management Marketing Management Media 100

Digital B2B Marketing

FEBRUARY 16, 2015

It comes from the people who are hands on, doing the work in a wide range of situations. Like many of the people I work with at publishers, Toby works on more programs in a month than many of us work on in a year and that position gives him first hand insight into what is working, and what isn’t, at scale.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

SEPTEMBER 19, 2013

Native advertising, and more specifically native content publishing, is hot. Nearly every major publisher already has a program or is working on one. It shouldn’t be a surprise, as marketers increasingly turn to content, publishers need to offer solutions to promote and distribute that content. million page views.

Advertisements 100

Advertisements Advertising Research Distribution 100

Digital B2B Marketing

MARCH 4, 2014

Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. So what will B2B content marketers do once they have the opportunity to publish on LinkedIn? Hundreds of executives will begin publishing on LinkedIn as part of their company’s content marketing effort. ” Ouch.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

OCTOBER 25, 2012

Major publishers continue to have audiences that dwarf those of nearly every marketer, relying on just their own audience isn’t enough. Here are two examples of publishers offering native advertising opportunities appropriate for B2B marketing. But how do marketers reach a large audience with their content?

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Digital B2B Marketing

JUNE 18, 2013

Once your video is created, your work isn’t done. Easy Content Myth 5: Just Publish Guest Posts! Sure, guest posts cover topics you care about, but does the opinion of a consultant or partner on an industry issue published on your site make someone look to you? That would make your video painful to listen too already.

Content 100

Content Opinions Video Marketing Advertising Agencies 100

Digital B2B Marketing

DECEMBER 10, 2013

It is useful to understand how successful publishers are adapting. Even the best content isn’t automatically discovered and appreciated on its own, but you act like if you publish it, blast it and Tweet it, then Poof! The web is flooded by new content every day. Related: Why Your B2B Marketing Content Sucks.

Budget Programs 100

Budget Programs Content Marketing Paid Search Agency Wikipedia 100

Digital B2B Marketing

JANUARY 20, 2014

These are listed in the order of adoption that makes sense for the majority of B2B marketers I’ve worked with over the last few years. If you work for a hospital and visit IBM.com, it would be very unnatural if the entire homepage was about hospital and healthcare provider research and solutions. Better Ways To Use Data.

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100

Digital B2B Marketing

SEPTEMBER 6, 2011

Doing something that doesn’t work is learning. Continuing to do something that doesn’t work is lunacy. A small publisher or a creative that is only offered to a small segment should have lower numbers. I work with B2B clients on media and integrated marketing programs. Your plan is the result of your passion.

Optimization 100

Optimization B2B Marketing Campaigns Planning 100

Digital B2B Marketing

FEBRUARY 27, 2013

However, establishing thought leadership is a common objective and many B2B marketing organizations continue to work within a campaign framework. Nearly everything published will ultimately drive people back to Jamie’s blog. Begin Drip Publishing. Create Jamie’s Blog. Launch Your Campaign. Weekly Activities.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

DECEMBER 19, 2013

The Real Reason It Didn’t Work. Frustrated, you wrap up the call, stand up and it hits you: they never expressed any surprise at the results. Instead, they calmly pushed all of the performance issues back to you. Most likely, your program did not fail because of your creative or landing pages.

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100

Digital B2B Marketing

NOVEMBER 12, 2013

Between $35 and $65 per registration according to statistics recently published by Madison Logic. Here are three alternative publisher lead generation programs you should consider: 1. Direct Publisher Buys. In addition, you may need to manage multiple publishers to get the same volume that a network can achieve.

Lead Generation 100

Lead Generation Generation Leads Lead 100

Digital B2B Marketing

JANUARY 22, 2014

LinkedIn is easier to deal with than any of the old trade publishers serving that market. In their view, that’s not the way advertising works. Three clicks and Facebook lets you know there are 42 million people who will meet your criteria and what it will cost to get them to your site. No, Twitter doesn’t make it this easy.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

JUNE 7, 2012

If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. A system for managing and publishing content, often on the web. Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here? 3PAS : Third Party Ad Server.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100