Writing on the Web

MARCH 12, 2014

If you want to write an expert ebook that sells well on Amazon , you need to research first to find out: What’s already been published in your field of expertise? Where are the gaps in what’s already been published and what hasn’t yet been covered? What titles are selling well? What do readers seek out the most?

Research 100

Research Amazon Correlation Keywords 100

Writing on the Web

JANUARY 3, 2014

Then you need to write and publish an expert ebook. If you’re an expert and want to get found online, there’s no better way than to give visitors to your website or blog a free report that shows your expertise, builds credibility and starts conversations. Traditional publishing barriers have fallen.

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

JULY 16, 2014

Either sent as an attachment, or viewed as a page on their websites.). We keep these same elements each time we publish our newsletter, “ BizBook Nuggets ” (which we prefer to do in HTML). P.S. If you struggle with creating a newsletter, I urge you to sign up for my new Shortcuts to Publishing an eNewsletter.

Newsletter 100

Newsletter Opinions Work Management Distribution 100

Writing on the Web

JUNE 19, 2013

Publish Quality Content on Blogs by Content Curating and Accumulating Content. c) Adding your own spin, or interpretation to what’s already been published. One of the things that helps your website rank higher is the number of links from other reliable and reputable website that link back to your website.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Writing on the Web

FEBRUARY 21, 2013

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. But everywhere I attended (there were three courses per day over four days), even opening paragraphs ignored this online basic fact of life: When publishing online, your content must be optimized for search engine indexing.

Blogger 100

Blogger SEO Keywords Custom Publishing 100

Writing on the Web

MARCH 19, 2015

Do you use story telling on your blog or website ? I got an email from a colleague that said something to the effect that every business should have a blog, and any idiot could get a blog published in about an hour. It’s about publishing content on the web that gets you found, gets you known, and get clients for your business.

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100

Writing on the Web

JUNE 25, 2014

and One Big Challenge" width="300" height="256" title="5 Goals for Your Blog & Website… and One Big Challenge" />What goals have you identified for your blog and website ? In that time, I’ve seen a number of changes to the way websites look and function. What goals do you have for your blog or website?

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

OCTOBER 23, 2013

Here are six principles that anyone can and should apply to their writing, whether it be for for their business blog, e-newsletters, or e-books and websites. ” The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. Position yourself as a thought leader.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

AUGUST 15, 2012

2 Steps Anyone Can Do" width="228" height="166" /> If you’re a small business professional, you may end up doing a lot of your website updating yourself. SEO involves doing things to increase your website’s rank on Google’s search engine results pages. This article explains the basics. Image: Wikipedia ).

Small Business Marketing 100

Small Business Marketing PageRank SEO Keywords 100

Writing on the Web

MARCH 27, 2013

They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! They’re genuinely surprised that with the money they spent on their website, no one is coming to see it, indicate they like it, let alone pick up the phone and call.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

MAY 1, 2013

The desktop tool allows people to upload as many documents as necessary without ever having to go to the Scribd website. All documents can be saved for editing and published at a later date. Take any document off of Scribd and insert it into any website without worrying about the file type. Sharing is simple too.

Stats 100

Stats Social Media Link Building Network Marketing 100

Writing on the Web

APRIL 10, 2013

Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. Yet it’s becoming expected that businesses have a well-written blog, as well as expertly-written content on their website. Most businesspeople studied things such as marketing, communication, or business.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

JUNE 29, 2010

Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. I asked if you ran your business website on Wordpress or not. Which led me to thinking… if over two-thirds of you are running your business websites on a WP platform, what else might that mean? or tech person?

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JUNE 16, 2015

Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? Be sure to check out your competition on YELP, and notice keywords they are using on social media, blogs or websites. How are you doing with your 2015 blog goals ? What keywords are they using?

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

OCTOBER 31, 2012

Why should you be writing and publishing blog posts and Web content for your business? All the other reasons pale in comparison: My business needs a good website/ blog to look professional. A good-looking professional blog or website will build a marketing list. My company needs to build credibility and trust.

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. Today, every business and every professional is a publisher.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

MARCH 13, 2013

When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. So who writes the web content?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

SEPTEMBER 16, 2011

Here’s a checklist for editing your blog content before you publish. Surely you’ve already written more than once about something; you should link the keywords to that post on your own blog or website. You tell me : what other things do you check for before you hit the publish button? Optimization.

Wikipedia 100

Wikipedia Content Keywords SEO 100

Writing on the Web

APRIL 16, 2011

Does your website do it’s job? And, I’ve reviewed more than my fair share of boring blogs, websites and newsletters this past month. What’s the one BIG mistake I see eight out of ten websites making? Websites , web pages. How to use ready-to-publish content to get the best reader responses.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

AUGUST 22, 2015

Similar to how frequent, quality content enhances your website pages, social proof enhances your professional credibility. With over 350 million members, and over 1 million members publishing blog posts on LinkedIn, you’re likely to encounter a few colleagues you know.

Linkedin 100

Linkedin Ideal Customer Profiles Peer-to-peer Profiling 100

Writing on the Web

JUNE 23, 2010

We’ll show you how to easily publish pages using your Wordpress platform. Want to learn more about this great $37 product that makes landing pages easy to format and publish? Blog or Website: Do You Use Wordpress as a Website? Landing Pages: Where to Publish Your Advertorial. Can’t make the call?

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

DECEMBER 11, 2014

Here are a few more tips to help you put together a professional business newsletter that demonstrates your expertise – for the holidays, or any time of year: Include a banner (with consistent branding) – If you already have a blog or website, use the header (or a version of it) as the newsletter banner.

Newsletter 100

Newsletter Tips Business Banners 100

Writing on the Web

MAY 8, 2013

And he still had time to publish over 10,000 songs and win a Grammy for The Gravy Waltz (1963). Everyone, especially small business owners, is using blogs, website, and social media sites to get found, get known and get clients. 4 Content Marketing Goals for a Coach Website. And he was a pioneer in TV wrestling entertainment.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Writing on the Web

MARCH 26, 2015

When’s the last time you updated your bio on your About page on your blog or website? If you need help, check out my free download, Shortcuts to Publishing a Leadership Blog. Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count.

Storytelling 100

Storytelling Barriers Blogger Planning 100

Writing on the Web

NOVEMBER 13, 2014

What are your online reading habits, blogs, websites, articles, videos, podcasts? Go to blogs4leaders.com, and download my free Shortcuts to Publishing a Leadership Blog. Do you use social media like Facebook , Twitter or LinkedIn ? Which e-newsletter and blogs do you subscribe to? Content Marketing'

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

Writing on the Web

JUNE 14, 2010

Here’s what I’ve found about Wordpress statistics on the Web: There are over 22 million WordPress publishers as of February 2010: 10.6 It’s content marketing, content publishing, and online visibility for your business. Oh yeah, that’s always nice, isn’t it? million blogs hosted on WordPress.com plus 11.4

Domain 100

Domain Marketing Management Traffic Stats 100

Writing on the Web

MAY 16, 2011

You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. It’s the best way to get new viewers to your website and blog. How to script your video to get the most traffic to your website.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

JUNE 16, 2010

Do you use Wordpress for your business website? And I’d like to know if you do, how long you have used it as a website, and what your opinion of it is. I use it as a traditional website for my business, with product pages, etc. You can create pages, just like a website. Website, Blog, Ezine? Many people do.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

APRIL 18, 2011

And then publish a lot of content in many different forms. These goals apply to your website, your blog, your newsletters and everything you publish on the Web whether in text, audio or video. You publish it under your banner or logo, therefore it’s up to you to get it personalized and provide context.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

JUNE 21, 2010

So I wrote the sales copy, added a few graphics, and hit publish. Blog or Website: Do You Use Wordpress as a Website? Landing Pages: Where to Publish Your Advertorial. In the past, I used Dreamweaver to create web pages, but it gets complicated coding in HTML, and adding graphics is time-consuming. It looked crappy.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. One-third said yes, but still needs improvement. say, not much difference. Competition is fierce.

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

DECEMBER 14, 2010

The Content Marketing Institute published these results here : When 36% of marketers struggle with producing engaging content and another 21% with coming up with enough engaging content, well over half of content marketing challenges involves what to say or write. It’s their website and people want to know what they do.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JANUARY 7, 2014

In website design, this is called “ user-centered design ” process. Don’t ruin your chances of successfully publishing an expert ebook that helps you get found, get known, and get clients. It’s frequently used in product development and R & D. It’s much kinder, don’t you think?

Blast Campaigns 100

Blast Campaigns Design Course Buy 100

Writing on the Web

FEBRUARY 26, 2011

Here’s an excerpt from Website Magazine , an article from Mike Phillips that constitues good search marketing advice: From the Official Google Blog : “ Many of the changes we make are so subtle that very few people notice them. Search is powerful but it’s not the only way to ensure visitors to your website.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

MAY 2, 2011

How should content marketing be used on the home page of your website? What makes good website copy? That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. His previous website was well designed, but it had too much information, in my opinion.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

SEPTEMBER 24, 2011

A standard learning tool for many copywriters is Maria Veloso’s Web Copy that Sells , originally published in 2004. Example: one of my clients is a talented artist who sells original painted greeting cards for various occasions, online through her website. It’s designed to produce an action, most often sales. Good stuff.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

DECEMBER 26, 2012

My Business Website: Content for Customers… or SEO? Content Marketing Tip: Use Ready-to-Publish Articles. Related posts: Using a Business Blog: Are You Hard to Find on the Web? 5 Reasons Content Marketing is Getting Harder. Business Blog: 4 Reasons to NOT Write Your Own.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100