publisher websites 
The Effective Marketer
JANUARY 24, 2012
Our website sucks, we want to fix it first. Don’t waste time reviewing 5 times before hitting “publish” Don’t wait three days for your team to give their feedback. Sure, you don’t want to publish crappy stuff. So make your life easy and just start writing (or recording, if you will) and publishing.
The Effective Marketer
JUNE 20, 2011
Continue reading my thoughts on what’s ahead for marketing automation vendors on a recently published article at the Marketing Automation Times website. What’s Ahead for Marketing Automation Vendors.
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The Effective Marketer
MAY 21, 2012
For the product demo webinars, you can also select specific segments of the recording and place them throughout the website to give emphasis to certain features of the product.
The Effective Marketer
APRIL 4, 2013
That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers. 12% growth in year-over-year company revenue (vs 3.5% for followers). 20% year-over-year increase in media mentions (v 2.7%
The Effective Marketer
APRIL 4, 2013
That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers. 12% growth in year-over-year company revenue (vs 3.5% for followers). 20% year-over-year increase in media mentions (v 2.7%
The Effective Marketer
FEBRUARY 29, 2012
If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing in comparison to other companies. The Altimeter Group has a report that can help you with that.
The Effective Marketer
AUGUST 30, 2010
That reminds me of what I see when I visit most B2B companies’ websites. You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. We have all been there.
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