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Sword and the Script | B2B
APRIL 16, 2024
Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That’s according to a new paper published in a peer-reviewed journal by two academics Gary L.
Marketing Insider Group
MARCH 10, 2020
Here’s why you should be outsourcing your startup’s blog. Every startup needs a website, but many business owners overlook the importance of starting a blog. Creating a blog for your new startup is an effective and low-cost way of marketing your company, attracting press and investor attention, and establishing authority in your niche.
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Marketing Insider Group
JANUARY 24, 2022
But there was a time not too long ago when Groove was a struggling startup wondering why their content marketing efforts weren’t working. They started a blog about their startup journey, including posts like this one, sharing big mishaps that almost cost them big: Image Source. As their audience grew, so did their revenue.
Marketing Insider Group
MARCH 10, 2020
Here’s why you should be outsourcing your startup’s blog. Every startup needs a website, but many business owners overlook the importance of starting a blog. Creating a blog for your new startup is an effective and low-cost way of marketing your company, attracting press and investor attention, and establishing authority in your niche.
Marketing Insider Group
JUNE 9, 2020
You learn every time you publish and share. So I try to publish answers to those questions as often as I can. Not only do we publish content that solves these problems, but we also make a habit of listening – and responding to our customers on social media, on chat, on email – everywhere. You optimize over time.
Marketing Insider Group
AUGUST 20, 2020
Be consistent in publishing and follow your blog strategy to ensure you meet your content marketing goals. The Problem: Startups Start from Behind in Saturated Markets. SaaS startups don’t have the good fortune of being unique anymore. They now publish about four posts a week and have a blog strategy.
Marketing Insider Group
MAY 4, 2020
Many tech companies have been publishing high-quality content for a long time and have earned a reputation for being knowledgeable and trustworthy. It can be particularly difficult for startup tech companies to compete with the big brands, but with a good strategy, it’s certainly possible. Formatting and publishing.
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