Writing on the Web

FEBRUARY 14, 2014

Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from. Judith Briles has strict criteria for inviting experts to speak: They must be established experts in book publishing or marketing. Social media marketing.

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Conference Trust Marketing High Quality Lead Distribution 100

Writing on the Web

FEBRUARY 10, 2014

After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Social Media connect icons so I can find the author and connect with them. Social Media Share buttons so I can immediately click and share a post I like.

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Wikipedia RSS Blogger Keywords 100

Writing on the Web

FEBRUARY 11, 2015

Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. For those of you who have the bare minimum of time, and still want to get results, here are a few social media tips and tricks I’ve used. Use social media. Even when out-of-office, you can stay connected via social media.

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Social Media Blogger Media Business 100

Writing on the Web

JUNE 29, 2012

A business blog is the most common publishing platform that smart professionals use to get found on the web. What’s needed in the online search world is a lot of content, using keywords, published frequently and attracting inbound links from other people and connections. So what do the others (not-so-smart) do?

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

JANUARY 17, 2014

From January to March I’m creating content and publishing an ebook for Kindle about expert ebooks. For the last month I’ve been posting a series on how to write an expert ebook here on this blog with the intention of publishing an ebook on Kindle within 90 days. Setting up and using social media. Ongoing marketing.

Small Business Marketing 100

Small Business Marketing Planning Intent Social Media 100

Writing on the Web

SEPTEMBER 25, 2013

In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. The book is a treasure of information about the value of content marketing throughout all channels (blogs, e-newsletters, videos, podcast, and social media).

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Business Blogging Business Content Buzz 100

Writing on the Web

FEBRUARY 21, 2013

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. I could be wrong, of course, because I didn’t sit through the only two courses on social media and blogging basics. For sure, most journals are all published online. But no one can afford to ignore the online rules.

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Blogger SEO Keywords Custom Publishing 100

Writing on the Web

MAY 1, 2013

I found it when I was doing research for my webinar series, Social Media KISS (Keep it Simple and Serene) for Authors. Social networking with Twitter opportunity. All documents can be saved for editing and published at a later date. It will then be published and appear the same way it does on Scribd. Who and Why?

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Stats Social Media Link Building Network Marketing 100

Writing on the Web

MARCH 17, 2014

Using social media is a new opportunity for gathering information, but it’s complex and time consuming. Other ways (social media) may be more appropriate to you depending on your area of expertise. I want to find out if there’s a gap between what’s been published and what people seek to know.

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Research Content Wikipedia Marketing Proposals 100

Writing on the Web

JANUARY 27, 2014

I publish the blog post. I update my social media sites, usually by asking people an evocative question and linking back to the blog. They know they need to write and publish a book. I usually write a list of solutions that help with this problem. I research to find out more about this. They all have a strong message.

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Broadcasting Blogger Internet Marketing Business Blogging 100

Writing on the Web

MARCH 27, 2013

It doesn’t take a genius (and I’m no genius), but my guess is they have a “me-site,” a “me-blog,” and “me pages” on social media sites. Traditional copywriting technique works amazingly well online, for web pages, blogs, email, and even in social media.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

MAY 14, 2014

How can you use Social Media tips when you’re away from the office for a week? I was able to schedule publishing on my client blogs ahead of time, but my own blog suffered. The good news is that it got me thinking about shortcuts and what can be done to extend your reach of online content marketing using social media tips.

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Social Media Tips Media Ideal Customer Profiles 100

Writing on the Web

NOVEMBER 1, 2010

I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. It’s published on a neat tool called Brain Shark : you make a power point presentation, then record the notes over the phone. How neat is that? Online Reputation?

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Tips Digg Social Media Buzz 100

Writing on the Web

NOVEMBER 22, 2010

Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here? Tweet This!

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Top of Funnel Content Marketing Digg Content 100

Writing on the Web

JULY 3, 2014

width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Whats Best?"

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Newsletter Social Media Media Best Practices 100

Writing on the Web

JANUARY 30, 2014

To get your ideal audience to know you, like you and trust you, you offer them information through multiple channels: blog posts, YouTube videos, an e-newsletter, social media interactions, and an expert ebook. And by connecting with people through social media updates, you’re creating interest in what you have to say.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

APRIL 24, 2013

Let’s face it, publishing frequently on a business blog is time consuming. Depending on how swift your writing and blogging skills are, it can take you 1-2 hours to publish a post of 350-500 words, including the writing, editing, linking, adding an image, and updating social sites.

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

AUGUST 23, 2010

If you’re a busy professional, you know how hard it is to run your business and provide quality services to clients, and have enough time to take care of your online marketing and publishing tasks. Somethings like social media updating and article submissions can be handled by a V.A. Is the Social Web Changing How We Write?

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Digg Marketing Management Buzz Blogger 100

Writing on the Web

JUNE 16, 2015

Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? Be sure to check out your competition on YELP, and notice keywords they are using on social media, blogs or websites. How are you doing with your 2015 blog goals ? What keywords are they using?

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Generation Keywords Adwords SERP 100

Writing on the Web

AUGUST 2, 2011

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Landing page definition: An attractive, compelling page: Published on the Internet that is.

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Landing Pages Advertorials Webcast Thought Leadership 100

Writing on the Web

MARCH 19, 2015

I got an email from a colleague that said something to the effect that every business should have a blog, and any idiot could get a blog published in about an hour. It’s about publishing content on the web that gets you found, gets you known, and get clients for your business. My first blog was born on my birthday, Sept.

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100

Writing on the Web

MAY 8, 2013

And he still had time to publish over 10,000 songs and win a Grammy for The Gravy Waltz (1963). When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. 4 Time-Saving Tips for Social Media Marketing. He went with what interested him.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? Social Media has overtaken pornography as the No. Over 25% of U.S.

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Social Media Blogger Business Media 100

Writing on the Web

NOVEMBER 6, 2013

What else is being published that can help solve their problems? Social media for discovery – There are several social media aggregators that can help you to find new online reading material. Both of these services allow you to link your social media accounts. It’s not only for inspiration. and PostPost.

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

AUGUST 29, 2012

Content marketing requires that you publish frequently on your site, your blog, and in social media. Do you use social media like Facebook , Twitter or LinkedIn ? Clever headlines and intriguing social updates will get them to click over to your content. Which e-newsletter and blogs do you subscribe to?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. 4 Time-Saving Tips for Social Media Marketing. One-third said yes, but still needs improvement.

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Ning Content Marketing Digg Buzz 100

Writing on the Web

JULY 9, 2014

You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) If all you’re doing is publishing good information, without personality, without offers, what’s the point? Last week I asked which was best for marketing: blogs, social media or e-newsletters.

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Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

JULY 14, 2010

What is a good checklist before you publish on your blog? You’re in a hurry, you write up a short post (300 words), hit publish, and then realize you’ve forgotten to write the headline… or select tags… or add any links or images! Connect with social sites (use Sexy Bookmarks, etc.) Tell me what you think.

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Ning Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 16, 2010

I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Here’s the line-up: 11 top notch experts in creating content that engages the hearts and minds of customers through custom publishing. Related posts: 4 Time-Saving Tips for Social Media Marketing. Who says print is dying?

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Media Digg Custom Publishing Buzz 100

Writing on the Web

JUNE 29, 2010

I know there are many who feel it’s just too overwhelming to learn, especially now with all the social media chatter. To publish and distribute content online? To record & publish audio? To record & publish videos? 4 Time-Saving Tips for Social Media Marketing. Just some of us. To do marketing?

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Ning Business Digg Buzz 100

Writing on the Web

JUNE 12, 2014

Make a weekly blog schedule to include writing the content, sharing it on social sites, researching and commenting on other blogs, and formatting, editing, linking, etc. Unless you have a clearly defined plan for publishing content on your blog, you will confuse readers and lose them. Re-read point number 2 on the list of 5 tips.

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Tips Work Management Marketing Management Class 100

Writing on the Web

SEPTEMBER 5, 2012

Let’s face it, not all marketing is online, nor is all content marketing published information. How to Make Social Proof Work Online. To be truly persuasive, all professionals must make presentations. The most persuasive marketing tool that exists is face-to-face human interaction. Mental Skills Make Better Content Writers.

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Webinar Metrics Advertising Agencies Promotion Interactive Marketing 100

Writing on the Web

SEPTEMBER 26, 2012

Use social media. You can comment on blogs that publish similar content, and in the process reference your own blog in the hopes of piquing the interest of that blog’s followers. Find the communities where your potential readers get together. Enlist services like StumbleUpon, Tumblr, and Reddit to help spread your message.

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Traffic Blogger RSS Opinions 100

Writing on the Web

MARCH 13, 2013

Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.” When should you hire a freelance writer for your blog or website?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

JULY 12, 2010

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Landing page definition: An attractive, compelling page: Published on the Internet that is. Email this via Yahoo!

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

JUNE 12, 2013

If your goal is to get your blog post shared with many readers, make it easy for your readers to get it out into Social Media by adding share buttons to your blog. Don’t forget to share your content on social media yourself! Attract Clients: Publish Your Ebooks on Kindle. Also, make it easy for readers to share your content.

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RSS Social Media Buzz Internet Marketing 100

Writing on the Web

JANUARY 23, 2013

Publish, then update social media sites. Write directly into the blog platform (correct later, link, format, add photo and title later). Include a bulleted list of action steps, and a call to action. Run Scribe SEO tool and correct for searchability. But I often ignore this guideline, giving them a choice: Got questions?

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Content Marketing Content Guidelines Keywords 100