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Digital B2B Marketing
OCTOBER 9, 2012
You can publish. With more people publishing and more competition for our attention, free and easy-to-use communication channels lead to spam. Even well-intentioned individuals, marketers and publishers can fall into the spam trap. Takeaway Are you engaged in social media enough to recognize spam when you see it?
Digital B2B Marketing
OCTOBER 25, 2011
Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? In this occasional series, I will be sharing some of the ways I have learned to use social media and marketing tools to peel back one more layer. How much traffic do publishers and social media A-listers drive?
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Digital B2B Marketing
OCTOBER 23, 2012
A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn. can match that contributor list.
Digital B2B Marketing
APRIL 13, 2011
One of the biggest differences between social media and most other marketing channels is the idea of developing an audience. In social media, starting slowly is wise, starting half-heartedly is foolish. More impressive even than the results is the breadth of the audience and publishing operation Cisco has created.
Digital B2B Marketing
OCTOBER 25, 2011
Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? Using bit.ly, you can often see this as well as a wealth of other information, such as what content someone shares and even what accounts they manage. If you know me, you probably know that I am part analyst, [.].
Digital B2B Marketing
JUNE 1, 2011
Yet this is exactly what social media marketers do every day. Your social media program must be about relationships first. If you are serious about social media relationships, here are three tips to ensure you are building relationships, not borrowing tactics from ambulance chasers or used car salesmen.
Digital B2B Marketing
APRIL 30, 2012
In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape.
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