B2B Memes

MARCH 26, 2010

Spolsky’s observation illustrates a key difference between traditional publishing and blogging. Publishing is about communication. Yes, blogging is about communication too, but the voice is essential—more so than in publishing, though it matters there as well. His problem is that his voice was changed. Comments, anyone?

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B2B Memes

APRIL 2, 2010

Although there may be a few exceptions, Stephen Saunders got it right this week when he wrote on Folio: ’s web site that most B2B publishers are miserable failures at social networking. B2B networks usually fail because publishers expect to control them. Tags: Social Media content process journalism.

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B2B Memes

NOVEMBER 20, 2011

and social media, along with the impact of Google search, would have rendered our efforts irrelevant. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. Treat your editors and other content creators as publishers. The onset of Web 2.0

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B2B Memes

JULY 5, 2012

The discussion is frustratingly fractured and incomplete (it’s Twitter, after all), but it will give you a good sense of the issues that keep trade editors up at night: Preventing undue influence by advertisers (given the nature of B2B publishing, this topic was front and center). Dealing with insufficient staffing and hiring.

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B2B Memes

MAY 26, 2010

A while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. Towards the end, guest Cory Doctorow, the science fiction writer and Boing-Boing co-publisher, mentioned a publishing project that involved, among other things, offering readers incentives to alert him to typos.

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B2B Memes

NOVEMBER 23, 2011

Today, for anyone who’s thought much about social media, it verges dangerously on being trite. But however obvious the idea may seem, it remains a powerful, foundational concept for new media. Publishers talked to their readers, but few readers could talk back, and in only limited ways. We ignore it at our peril.

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B2B Memes

MAY 15, 2012

Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC. If you happen to be attending the event, I hope you’ll drop in to my presentation.

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B2B Memes

OCTOBER 12, 2010

Would we say that blogging and other forms of social media have not in fact altered the practice of journalism? Or that journalism as we knew it a decade ago can simply be ported into social media without undergoing some degree of transformation? And I, for one, think that’s a good thing.

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B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”.

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B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”.

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B2B Memes

NOVEMBER 25, 2011

Journalists no longer need a traditional publisher in order to talk with readers. But in the social media world, they have an increasingly personal and direct connection to their readers. The same dynamic similarly changes the journalist’s relation to his or her employer.

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B2B Memes

JANUARY 12, 2012

If it’s successful, readers will understand that the ways of new media are not be be feared, but to be welcomed. If you’re skeptical or concerned about new media but want to understand it better, this is a great starting point for you. Related posts: Managing Your Career in the Social Media Era: Sources.

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B2B Memes

NOVEMBER 29, 2011

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. Use your head.

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B2B Memes

AUGUST 9, 2012

I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. Validation came not from readers as much as from “publishers, editors and fellow content creators. agreeing to publish our work in the first place.”.

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B2B Memes

AUGUST 9, 2012

I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. Validation came not from readers as much as from “publishers, editors and fellow content creators. agreeing to publish our work in the first place.”.

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B2B Memes

FEBRUARY 15, 2012

To make the most of social media, you have to loosen up and take the bad with the good. Twitter was already my favorite social media platform; now I have a better understanding of why. 5 Things I Learned from Self-Publishing. It doesn’t pay to be a deliberate, careful writer on Twitter.

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B2B Memes

DECEMBER 6, 2011

” He was among the first in the trade press to recognize the significance of social media. Throughout the last decade, his blog was required reading for anyone concerned about the future of trade publishing, and has made him, as he puts it , “weirdly famous in some cool media niches.”

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B2B Memes

JANUARY 24, 2011

Though that’s a small thing in itself, says ReadWriteWeb’s Marshall Kirkpatrick , it’s a reflection of a huge shift in media. After citing other examples of how social media allows individual voices to flourish outside of traditional mass-media outlets, Kirkpatrick writes that.

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B2B Memes

FEBRUARY 23, 2011

In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. The problem for many journalists and publishers is that they don’t see the full extent of this difference. He’s right, of course. I didn’t put it very well.

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B2B Memes

NOVEMBER 9, 2011

Related posts: Managing Your Career in the Social Media Era: Sources. Nine Keys to a Robust Editorial Career in Social Media. Why Publishers Need Early Adopters, Annoying or Not. You might not hit your goals, but you’ll be giving yourself an excellent chance of mastering your new medium.

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B2B Memes

MARCH 28, 2012

A couple of years ago, Gina Trapani , the founder of Lifehacker and a cohost of This Week in Google , wrote and self-published the Complete Guide to Google Wave , which she described as “an experiment in iterative publishing.” Social media platforms will come and go, sometimes with bewildering speed.

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B2B Memes

JULY 25, 2011

Until journalists and their employers alike see Twitter and other social media accounts as equivalent in importance to other brand channels and manage them accordingly, the friction will only increase. But blending the professional and personal is exactly what social media is all about. Related posts: Be Yourself.

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B2B Memes

JANUARY 10, 2011

As Josh Gordon pointed out last week, one of the primary attractions of social media is its low cost. Gordon puts it this way: “As anyone reading this blog should know by now, good content is not cheap and a social media program is only as good as its content.” Cheap content fits right into that equation.

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B2B Memes

JANUARY 20, 2011

In Folio: today, Matt Kinsman reports on an MPA conference session called “Who Controls Social Media at Your Magazine Brand?” To my ears, it’s a question that’s at odds with the essence of social media. It suggests that not only do magazine publishers not yet understand social media, they’re actually afraid of it.

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B2B Memes

NOVEMBER 16, 2011

Publishers are obviously free to let their content wander off like wayward dogies without any identifying brand on their flanks. It used to be that publishers and their editors didn’t have to worry so much about this problem. Social Media and the Clash of Brands. But online, that context is much weaker.

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B2B Memes

NOVEMBER 24, 2011

As one prominent B2B publisher put it earlier this year, “people who write for free will give you exactly what you pay for in the long run.” But in the social media era, roles and responsibilities are not so clear-cut. Ironically, he made this statement in a presentation he was giving for free.).

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B2B Memes

JULY 22, 2013

If you don’t consciously cultivate your brand, it won’t take root in the new media age. That means blogging, using social media, and—you may shudder to think of it—promoting your brand. Takeaway from the Nate Silver saga: Media brands better be platforms to make individuals stars. Time is running out.

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B2B Memes

MARCH 8, 2010

In the B2B publisher’s dream world, the transition to online media would come as a natural evolution from print. The shift to online media is not an extrapolation of the past but a sharp break with it. The shift to online media is not an extrapolation of the past but a sharp break with it.

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B2B Memes

DECEMBER 3, 2011

I’ll keep doing what I’ve done all along on this blog: covering with an analytical eye the intersection of new media with B2B publishing and communications. Related posts: Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers. Will the Web Have A Past? Is a Blog Just a Container?

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B2B Memes

MARCH 19, 2010

My lizard brain , always scanning the horizon for reasons not to publish, got very excited yesterday. Sugameli’s final tip for how to get more views of your blog posts was “Don’t publish before noon on Mondays!&#. A 2008 study looked at the best times and days to publish content.

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B2B Memes

SEPTEMBER 9, 2010

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past.

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B2B Memes

OCTOBER 9, 2012

In all the recent debate on the merits of the digital-first strategy for publishers ( neatly encapsulated today by Mathew Ingram ), there is one strand of discussion that never quite comes to the foreground. And the print model is simply too rigid and too ponderous to be the starting point in modern publishing.

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B2B Memes

OCTOBER 9, 2012

In all the recent debate on the merits of the digital-first strategy for publishers ( neatly encapsulated today by Mathew Ingram ), there is one strand of discussion that never quite comes to the foreground. And the print model is simply too rigid and too ponderous to be the starting point in modern publishing.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

MAY 6, 2011

At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. Within a publishing company, there is high tolerance for irksome editors. The trait is not genetic, but occupational. They weren’t, and he knew it.

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B2B Memes

JULY 18, 2011

I may yet switch to a creative commons license, but the traditional publisher in me still resists.). The Subscribe/Connect/Follow widget to add links for RSS, e-mail subscriptions, and my various social-media identities. The Really Simple Twitter Feed Widget to show my recent tweets in the sidebar.

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B2B Memes

NOVEMBER 10, 2011

In traditional print or broadcast media, the corporate brand controls the personal brand—except in a few rare cases, writers are expected to adapt their voice to that of their venue, and publication editors make sure that happens. But as he noted, social media largely defies such control.

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B2B Memes

NOVEMBER 15, 2011

” Back in August, I did an informal study of one B2B publisher’s editorial use of Twitter, and found that most tweets tended to be promotional (linking to in-house sources) rather than curatorial (linking elsewhere) or conversational (engaging with users). There, they mostly point to themselves.

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